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Why did they go bust?
Swiss International Airlines

Member Name: 3kadua
Product:
Swiss International Airlines
Date: 17/10/06
Rating:
Advantages: Clean, friendly, accomodating
Disadvantages: Many flights are indirect
The first point about this airline that i want to make is why SWISSAIR, its old name/company went bankrupt. It is such a good airline! I have flown with them twice now, just on short distances from London City to Zurich but I thoughtit was of such a high standard.
Swiss serves many destinations across the globe from it's Swiss hub of Zurich. With regular flights from many local UK airports, the opportunity of worldwide travel is huge! Many of their offers are for long distance destinations such as Tokyo, Johannesburg and Los Angeles but it also appeals to the Buiness travel market with its short distance business deals.
I have found the prices to be very competitive, particularly for indirect flights to Europe although this does mean a short (but slightly annoying, in the fact that you have to wait) time at Zurich airport. £99 return or less to several European destinations.
On board, the staff are friendly and the aircraft are always cleaned. Leather seats are as standard, as are complimentary drinks and a snack for the journey (often a cheese and salad roll)
Airport staff (although i think, particularly in the UK, the staff belong to a larger subsidary company) are very accomodating and helpful, despite luggage restrictions, they have been very helpful to me and have always seemed very genuine in their approach to customers.
I haven't experienced delays with them and made up time on one of my journeys (although London City is only small so this could be quite easy)
Their current gradual integration with the Lufthansa group has meant the company has become more efficient with code share agreements and the like. The other plus is the ever expanding Miles And More points scheme, whereby you can earn miles with both companies along with many other codeshare airlines as well as hotels banks and you can even register for the credit card to earn more points.
All in all I really don't understand why they went bust!
Summary: Look them up when booking any flights
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18/10/06
I don't think you answered your own question - I expected you to explain why they went bust but you didn't. In my opinion, it was because they were highly wasteful and old fashioned (they had First class as well as Business even on short european flights). They didn't evolve when other companies did and like dinosaurs they got left behind. Crossair was a different story - a very creative company flying unusual routes in tiny little luxury planes whilst maintaining a sense of humour - witness the jumbolino and concordino labels on their planes, not very Swiss at all. I was under the impression that Crossair didn't go belly up but took over Swissair post closure. Today's Swiss is a more modest airline that's adapted and is trying harder. I agree it's worth considering. I used them to Istanbul - not bad at all.