In my bathroom cabinet I have a range of body sprays to pick from each morning and they are all Impulse. I love the range of scents Impulse offer and the quality and longevity of the sprays. One I used to use a lot of was the O2, but I think this may have been discontinued now as I have not seem it for a while, but it was a firm favourite for a number of years
Impulse was founded in 1972 in South Africa initially and was then brought to the UK in 1979 by Elida Gibbs. It was tagged with the by-line 'Men can't help acting on impulse", with new fragrances being added regularly.
It was only in 2009 that the whole brand was re-vamped to make it more contemporary, into the packaging we now all know and love. They are now the UK's number one in the women's body spray market. Their revised mission statement was to offer consumers delicate everyday sections and have been launching a new fragrance every year meaning the range is constantly updated and kept up to day.
As mentioned, one of my historical favourites was this O2 spray. It is said to be irresistibly uplifting and brings an active outdoors vibe. It was a very fresh scent and did give a feeling of the outdoors in a fresh, almost exotic scent.
It is sold in one of Impulses standard sized aerosol cans which hold 75 ml. The Impulse cans are tall and slim. The top turns around to reveal the spray nozzle which you depress to apply. These 75ml cans are priced at around £1.99 each, but it tend to but them when they are on offer, normally either 99p each of 2 for £2 which makes them much better value.
The o2 fragrance is a strong fresh and exotic scent. It is feminine but not floral or too perfumey so is not too heavy or strong. It is ideal for everyday use. The spray nozzle allows a wide diffusion of the body spray and works not only when the can is upright but when angled allowing easy application. The 75 ml can last me around 2 weeks when used once/twice daily. I often carry a can in my handbag as well to allow me to freshen up if I need to and as the cans are so slim they easily fit without taking up any room.
The Impulse range is well presented and looks great. The have a wonderful range of fragrances that is updated and added to each year. The o2 scent is fresh and exciting and it is such a shame it is no longer so readily available!
**What is it?**
The Impulse brand of Body Sprays is probably best associated with teenagers and younger women. At 30, I am not sure I'm in the demographic any more, but as a teenager / student, I used Impulse all the time. Basically Impulse is a non deodorant body spray which comes in a small tin. They are priced fairly for younger pockets / those on a budget, and come in a huge range of different tin designs and scents, often limited edition.
I got the Impulse o2 Body Spray for Christmas so here is my review.
**Price and Availability**
Impulse is very easy to find in most supermarkets, pharmacies and convenience stores, as well as online. It's available at Superdrug, Boots, Body Care, Sainsbury's, Tesco, Asda, Morrisons to name but a few. It's probably more economical to buy this instore rather than online as you'd usually incur a post and packaging charge. Usually the price is around £1.40 - £1.60 for a 150ml can, but you can often find them on offer for £1 which is a great price. You can sometimes also find them in Pound Shops like many branded items these days so it's worth a look in there, but it will be pretty restrictive on the choice of scents.
Impulse o2 Body Spray is presented in a metal tin with a plastic twist top 'peekaboo' spray head. It's a greeny yellowy design with the 'o' logo (many o2 scents have their own logo) and the Impulse bird logo in gold. It looks quite nice. (Note; I seem to have the older can, because the newer can has a flower design on it. Both are labelled as o2 so I assume they are the same scent.)
The Impulse o2 Body Spray is a non deodorant, and doesn't leave white marks, so it's OK to just spray this over your body (clothed or otherwise, your choice!). The screw cap is easy to open and the aerosol is easy to spray, giving a thick but consistent mist and no drips.
The body spray smells very citrusy really, probably the reason they went for a yellow and green colour scheme. It's very fresh smelling, albeit a bit over strong for me, but in credit to Impulse it hasn't fallen into the trap of smelling like a room air freshener or a toilet duck! It's certainly not an unpleasant smell, but you do need to be sparing with it.
I think I would recommend the Impulse o2 Body Spray as a handbag or car spray, but I do think I'm out of it's main market by a good 10 or more years now! Overall though whilst it's probably not something I'd pick up myself once this can has finished, it's something I'd buy for a younger friend or relative as it is a nice scent and makes a nice little gift (you can buy Impulse in gift sets around Christmas time). Certainly for the money I can see why it is popular with young girls and it's a budget scent which doesn't repel. Not bad at all.
Overall I'll give it 4/5 - it's a nice scent, a bit overpowering, but it has longevity and it can be bought for £1. It's maybe not a long term thing for me but it certainly has it's market and it's inoffensive enough. Impulse o2 Body Spray is a zesty and fresh scent which is a-peeling (sorry!!)
I wouldn't use this product as an antiperspirant or deodrant, I have never found it particularly effective on it's own. However, a quick spritz over your clothes and body covers them with a fun fruity smell the leaves you feeling refreshed. I associate this scent with the young teen years, with a slightly nostalgic element as I'm pretty sure this spray is no longer available, (if it is, I am definitely looking in the wrong places).
What I really liked about the scent was it was light, but a burst of fresh air at the same time. It stuck around to your clothes for a while, which was great during a P.E lesson, of course doubled with the antiperspirant to minimize the sweat, this product did the job of keeping you smelling great!
It comes in an 75ml aerosol can, with a twisting cap to allow you to spray only when you had twisted the cap to reveal the nozzle. No need to worry about losing the lid somewhere. The small size meant it was easy to carry around in your handbag, not taking up much room and allowing you to freshen up at your convenience, wherever you were.
I am not a fan of body sprays any more, as I much prefer the subtle, mature scent of a nice perfume. That said, I used to love using body sprays, and mainly used Impulse sprays. I had a favourite, which for the life of me I cannot remember the name of now: it was supplied in a pink can, and had a delicate floral, romantic fragrance that many people complimented me on. Anyway, I must have bought the O2 spray when my old favourite was out of stock, as I found it yesterday when rummaging through my wardrobe. I do recall that there were no sample sprays available when I made my purchase, so I wasn't aware of how it smelt until I got it home. Had there been a sample available, I wouldn't have bothered.
The Impulse range had an overhaul last year, with many of the sprays being scrapped to make way for a new collection. Some of the sprays that are currently available are:
- True Love
- Hint of Musk
- Romantic Spark
- True Love
- Avant Garde
- New York
The O2 spray comes in a can that is very similar in shape and design to others in the Impulse range. The can is cylindrical and measures around 15cm in height. It is fashioned from a lightweight metal, and is recyclable where facilities exist. The spray emerges from a nozzle at the top of the canister, and a handy protective plastic shield can be twisted around to cover it. This is particularly useful if you are carrying the spray in your bag, as it means that should you inadvertently depress the plunger you bag will not be treated with the spray. Another advantage is that the plunger is not overly sensitive, so usually a spray will only emerge if you press it with your fingers. The canister should be shaken before use, and you should always keep it out of direct sunlight, as it is highly flammable.
A fairly large amount of the spray emerges from the can with a one-second press of the plunger. You should be careful to press it and release it quickly, as otherwise the spray is continuous. I feel that the product would benefit from a smaller quantity emerging, as the spray is very strong and it is easy to turn yourself into a walking cloud of vapours. If you hold the spray 30cm or more from yourself when you use it however, the effect is more subtle. The label recommends you use it from a distance of 15cm, but I believe this is too short a distance to create an understated effect.
The smell, as mentioned previously, is far from discreet. It has a strong chemical scent that is vaguely flowery. Using a short burst of spray, administered from a distance of 30cm, the spray remains detectable for 3 - 4 hours. This does not reflect the high quality ingredients of which it is comprised however, but merely the overpowering stench of it. The spray calls to mind surly teenagers and cheap alcohol, and this is perhaps the reason why you rarely see samples of these Impulse products; if people were allowed to test them out, no one would buy them!
This is not a pleasant body spray but, as I mentioned earlier, Impulse are capable of creating nice fragrances so there may be other more agreeable scents in the range. Retailing between £1.60 - £2.10, this is inexpensive compared to perfume, but the problem is, as far as perfumes go there IS no comparison.
This is my favourite Impu;se Body Spray. Thesedays it is increasingly hard to find in Supermarkets, but the wonder of Pound shops, they often have this in at the bargain price of £1, so I tend to buy about 10 at a time, as I don't know if or when I will get this one again.
I'm sure this first came out in about 1994, but I could be wrong. I remember liking it way back then, and I used to schoosh myself with this before sitting next to the boy I fancied in English class. I didn't know at that time he fancied me, so we were both wanting something and too scared to say anything in case it made things "awkward" (remember young love at 14 year old? It was so complicated!) Anyway one friday we got together and lasted a whole 3 months!!! Perhaps this Impulse did the trick!
Anyway back to the product. This is a 75ml aerosol. It is a little bit tall, and quite slim line as well. Since I am finding it in Poundland, often the packaging is old style, and the tin is a light green colour with darker green mixed through. Doesn't look like the Dooyoo picture. It looks alright as far as packaging is concerned. No lid on this, but there is the twist type lid that you get on a lot of Body sprays. You twist it once to open and spray, and twist it back the way again to close and lock the spray. At least the lid can't come loose, fall off in your bag and spray everywhere.
I find it hard to describe the smell of this. It is light, fresh and fruity. The Impulse New York scent reminds me of this a little, but this has a bit more heavier smell to it. This just smells like fresh air, slight Melon scent and I would say Green Apple. No musky scents in this, and the smells just go together well.
I think I like this because it is so light and fresh, and I feel the scent lasts long enough as well.
My favourite body spray ever!
I do like to use body sprays from time to time, depending on the occasion, as I find that heavier fragrances and perfumes are just a little too much for me at times. I prefer to use body sprays and things during the daytime, and usually choose to spray my chosen perfume at night time when I am heading out to a pub or restaurant for a nice meal.
With this in mind, I was looking for a fragranced body spray that was not overly scented, or 'too much/too heavy' for daytime use. After sniffing a few of the sprays that were on offer in my local Tesco supermarket and not really finding anything that fitted into this criteria, I abandoned my search until a few days later, when I was in my local 'Savers' discounted drug store.
In this store, there was a wide variety of body sprays available, and I set about giving them the 'sniff test' to see what appealed to me. The range of 'Impulse' body sprays was the range with the most to offer in my opinion, so I decided to buy a couple of the sprays from this particular range.
One which appealed to me was the 'Impulse 02' spray. I couldn't really smell it properly in the shop as I had a bit of a cold on this particular day and my nose was rather blocked up! That said, I am generally always impressed with any sprays that I purchase from the Impulse range of body sprays so I decided that the faint whiff of slightly floral-based, sweet scent that I could detect from the spray was quite nice, and with that my purchase was duly made!
The green-coloured canister of Impulse 02 body spray cost me £1.75 for the full-sized canister which is 75 ml in size. It is worth noting that several of the Impulse sprays are released in a 'travel size' canister from time to time, which is generally 35 ml in size, and I do find these little miniature sprays are very convenient and handy for travelling, or just for popping in your handbag to reapply or 'freshen up' on a night out.
The 02 body spray was supplied in a very attractive- looking can. The pale green coloured metal canister had an identical coloured plastic lid, and on the front of the canister, just beside the product brand name was a fairly modern looking green design. All in all I thought that the packaging was quite pretty looking and had a very feminine look to it.
The scent of the body spray was quite disappointing. If I had been able to smell the fragranced body spray properly on the day that I purchased it, I do really doubt that I would have bought it. It is really not to my own taste at all, and I find it to be a bit on the over-powering side! I find that even a small amount of the scent sprayed on my skin seems to be over-bearing.
The scent can only be described as being very floral. Not in a subtle, under-tone kind of way either, but in a sickly and over-bearing way! I find that the scent is one of those ones that catches in my throat a little and I have actually ended up with a headache on more than one occasion after spraying this body spray. Needless to say I have now abandoned the whole canister altogether, and would most certainly not buy it again.
The fragrance reminds me of my grandmother's house, and I'm pretty sure she would personally love this scent, so perhaps that will give you an indication of what we are dealing with here! I did not find that the scent was at all modern or 'young' and I personally would have thought it wouldn't be a body spray that you would buy for your teenage daughter or sister!
On the plus side, it is worth mentioning that I didn't suffer any bad reactions when using this spray in terms of my sensitive skin or my eczema, so it is worth noting that this Impulse spray is quite kind to your skin.
I can only award this Impulse body spray one measly star, and I cannot recommend it too highly. There are much, much nicer fragranced body sprays available from the range of Impulse sprays that I would recommend much higher than this one.
There is a whole range of Impulse body sprays that are readily available from all good supermarkets (Tesco and Asda both stock them), Boots, Superdrug and other good chemists and drugstores. The average price for a 75ml Impulse body spray is around the £1.50 - £2 mark. Alternatively, some of the Impulse body sprays can be purchased online from www.chemistdirect.co.uk.
I love Impulse body sprays despite the fact that you can buy less expensive body sprays from supermarkets and the like. This is not one of my favourites though, for reasons that I will outline in this review.
*** The Packaging***
This Impulse spray comes in a light green can with a green, yellow and white design on the front. Opening the can is very simply and just involves twisting the lid around.
*** Using It***
It gives a lovely and refreshing cooling sensation when you spray it onto your skin, but this doesn't last that long really. Within fifteen minutes, I was back to feeling quite sticky, which was disappointing considering that Impulse are not the cheapest body sprays out there. Repeated sprays are not a great idea as this gives a very intense smell that made me feel a bit sick.
*** The Smell***
The smell is quite strong for a body spray. I gave myself quite a generous spritz of body spray and was regretting this almost straight away as the smell was so strong. The smell is a bit floral, but I can't pinpoint any precise ingredients.
*** The Price***
At Boots, this spray costs around £1.89 although you can sometimes get it on offer to get 3 for 2 or similar. It is usually slightly cheaper at my local supermarket and you can pick it up on a BOGOF or two for £2 offer so it is worth looking out for these as it is quite expensive on its own.
This is not my favourite Impulse spray, but it is still pretty nice. Considering the "Fresher Feeling" statement on the packaging, I was expecting it to keep me feeling fresh for more than ten minutes but sadly this was not the case. Although I love Impulse as a whole, I doubt that I will buy this particular spray again anytime soon as I found the smell on the sickly side.