I work in a very busy environment and my uniform consists of black shirts. Not the best colour when considering deodorants. We've all done that thing, where we put our deodorant on and then our nice crisp black shirt and smudged the powdery residue all down the side somewhere. This one however, doesn't do it. It is what it says it is, invisible, without compromising any of the Sure quality I've come to trust. I find the brand as a whole to be one that will buy again and again, and I usually don't even bother buying a different one to try as it more often than not, ends up in the bin. Ok, it might not be the cheapest one on the market, but buy cheap, buy twice.
So, all in all it is the only brand I will buy, and it's a bonus that it now comes in an "invisible" form.