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Anthropoligie is an American retailer whose parent company is Urban Outfitters, Inc. Even though it was founded in 1992, Anthropologie's European debut store hit London in 2009. This review is for the Regent's Street store which is their European flagship store.
So most people will already know Urban Outfitters, and Anthropoligie also sells clothes and home wares. Both stores have a hippie-chic, vintage feel and the focus is on selling a lifestyle. Aside from this, Anthropoligie acts like the older sister (even though it's actually younger). Whereas Urban Outfitter's target group is 18-30 year olds, Anthropolgie is aimed at the 30-40 age group. This is probably most evident in the prices, as items here are definitely more suited to adult incomes. However, it is possible to find something affordable (usually nick nacks).
Even though I am in my 20s, I favour Anthropolgie over Urban Outfitters. Urban Outfitters can be a little too bold and overdone. Anthropologie seems to be more feminine grown-up. The overall theme is of a shipwreck, but within that trends include romantic rustics, softened nauticals, tailored vintage and steam punk. There is definitely a much more mature and affluent vibe here, and when visiting the store, I would say most of the customers were women in their late-30s, but I believe there is something here for everyone.
Sadly, they don't seem to stock men's clothes.
The store's layout has a beautiful, hippie-chic, vintage vibe. A lot of focus is put into the vignette's and installations. Along the staircase is a tropical green wall which is 150m2 and features hundreds of live houseplants. Another installation is the row of broken green bottles which hang over head. Details like these make Anthropoligie stand-out, making it worth a visit even if it's just to browse. There seems to be no formal structure, everything can feel a bit scattered, so it's really worth trying to see as much of the store as possible. The scale of the store might be only slightly bigger than average, but you can still feel quite lost and unsure if you've visited one floor or the other.
The least confusing area is the basement, which has the bulk of the home department. Here you'll find a large wooden table and white-washed cabinets displaying kitchen wares (and wear i.e aprons), as well as nick nacks. Items include monogram mugs, quirky designed napkins, plates with peacocks on them, and drawer knobs. I usually head straight to this area as it's the most affordable (I bought some mugs for £5). If there is anything in this section which isn't affordable, I can usually find elsewhere, as most of the inspiration is vintage. For example, in Anthropolgie I found some beautiful silver-plated sparrow bottle openers which were £18 each. I went on eBay and found exactly the same thing as vintage items for £5 each. So even if you don't buy anything, you can walk away with a lot of inspiration.
I've never spent much time browsing the clothes section as I find the clothes very expensive for what they are. On average, dresses seem to cost £130 with tops at £80. These clothes are very pretty and have a tailored vintage look. I would probably buy from there if they were a little more affordable.
Overall, I love visiting Anthropologie, it's my favourite shop to visit on Regent's Street as you'll always find something quirky and interesting. However, I rarely reach for my wallet, because everything is just too expensive and can sometimes be found on eBay or Zara Home for cheaper.
Anthropologie is the sister store of urban outfitters and is targetted at a more mature age group of late twenties onwards.
There are two stores in London, Regent Street and Kings Road. Each anthropologie store is different in layout and the layout of each store is such that the section seamlessly blend into each other, so you never feel like you are shopping but more of a relaxing browse in your own house. (if only my house looks like the store though). There is a comforting, cosy feel to the store and even a Living wall in the Regent street store with plants planted into the wall. The store does tend to be quite green and the design of the store is excellent in my opinion.
The store carries homeware, clothes and furniture. The furniture are one off pieces (not sure if they are vintage/antique but they sure look like though). The clothes are also sourced mostly from independent designers and also London designers for the London store, hence the difference between every outlets. The online store carries about 70% of what is carried in the store (from what the store assistant told me or it could be the other way round) but I do find the online store more attrractive in terms of trying to find available sizes and items. The store offers the chance to check out the material of the clothes though. With anthropologie as the clothes are quirky, sometimes, you really need to go in store to try on the clothes and feel them for yourself. It is a sensory experience shopping in there. Shipping from anthropologie is £5.95 (from what i remember) and no free return. The site is very clean, very simply to browse through. There is enough zoom on the clothes to make sure that you can see the details. As the collection is made up of different brands though, it is a good idea to step in store and try as I do noticed that i buy different sizes across the same collection.
The anthropologie card also allows returns without a receipt (i am not sure if there are any points etc). Possibly it is used to track the spending pattern of a person but I am not opposed to that if that means that they can bring in even better things. :)
have sale periodically and the clothes are a bargain then, otherwise, this is a shop to treat yourself when you need a bit of pampering (at least on my income).
I love shopping in the store. The shop assistants are very friendly, the dressing room spacious and attractively presented, and the I love the layout. The clothes are quirky and fun and I feel so different wearing them.
The negative side is that the clothes are priced higher than in US. And they do carry a much smaller range of clothes on the European site.