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"Base London" is a designer shoe brand available from most places. My review focuses on ordering directly from themselves to give people a quick heads up on what I've experienced so far.
Website is clearly laid out, looks secure and is easy to use - I found the shoes I wanted in the right size when no where else on the internet had them. I ordered, paid, even found a free delivery voucher for next day, that is the end of the most pleasurable part of dealing with base, despite their site suggesting they've only ever had 8,000 direct customers - their customer services seems pretty lax/overwhelmed.
My order was shipped same day but they were very slow at updating the order and replying to emails, despite the fact that the order wasn't technically a minute late - their slow replies and order status updates at odd times (late evening) stop you from gaining confidence in them. They have no phone number listed on the website whatsoever. Their UK site also happens to point to a different domain than their main website, which isn't configured correctly as you can see by visiting <a href="http://baselondon.co.uk/">http://baselondon.co.uk/</a>.
Their shoes are very tight and their sizes don't match up well to what I'm use to. I ordered 10s from Base given that 10.5s from ASDA are loose, the 10s from base were painfully tight on one foot and I couldn't get the other foot in. I sent the shoes back next-day delivery (since they didn't include the pre-paid return I paid for and I don't trust the post much anyway), someone has signed for it but yet again I'm sat waiting for an order update or a reply to emails. Although I'm expecting a lot from them, I feel as though you can get a better turnaround elsewhere like ASOS and pay the same price. Also given the whole size issue I'd be tempted to get Jeffery Wests for a similar price and design.
I have been in searchof a particular watch now for a few years, its a particular strap and nowhere seemed to sell it. Of course many shops sold something similar but either the strap was to wide, too thin, the wrong colour or the wrong style, but I was so pleased to have walked into Argos and found they were selling Base London watches and it was exactly what I was looking for!
It has everything I wanted the right colour, right size strap and multi functinal. What amazed me even more was the price - at £19.98 it was a bargain. I tried the watch on over the counter before paying for it and was so happy - it was even worth the extr £4 to insure it for 2 years theeres no way I want this breaking any time soon!
Now when I meet up with friends or family everyone comments on my watch and thank goodness my search is now over!
Base is an excellent male orientated fashion shop right near the centre of London, In Loughton. Some of the clothes in their are great for teenagers even though they have a massive range which would suit people right up to the same age as my dad, 50+. Most of the clothes come in a range of sizes. It is hard to work out what sizes are what though as most of them are in European as the designer labels they sell are from Italy etc. They do a lot of brand labels and named clothing such as sports emblems like Adidas and Nike or just mens fashion like Paul Smith or Ted Baker. The bags which they give you your products in are almost as good as the actual purchases you make yourself. Recently they have got some lovely rugby style t-shirts for a bargain price of only £19.99. They have a huge selection of shoes, including a range of trainers stacked right from the floor all the way up to the ceiling. They also have a good ordering service so that if you can't see the item that you want, then they will place an order in to their other branchs and see if they can have it sent over to your local store within a week! The changing rooms are really nice, there are really bright lights all around them, so that you can get a good view of the clothing you are prepared to purchase. The staff are quite friendly and willing to help you if you ask although they can be a bit pestering as when you look a bit 'lost' they come over and ask you 'can i help you?' which sometimes annoys me. It definately isn't a shop worth missing...