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I did not know what Hollister was until I moved to university in my first year. I actually used to think that the Kingston Upon Thames store was a restaurant because there was people queueing outside the shop and how the store was like a beach hut. I was walking past the store one day and could see that there was clothes advertised in the window so I thought I'd go and have a sneaky look.
Hollister is a brother/sister brand of Amercian clothing brand Abercrombie and Fitch (A&F) Hollister is also an Amercian brand of clothing which is based in California.
When I walked into the shop, I found it very dark and you couldn't see very clearly what was being advertised and you wouldn't be able to see the color of the clothing properly unless you went outside, luckily I have some good outcomes, not walking out the store and realizing that the color is worse than it looked in the shop!
The smell of the store is so strong as well, you can smell it from a few steps away from outside the store, you ca tell a Hollister store is near by, just from its smell!
There are clothing for men and women. But they don't call their clothing sections men and women. They call the women's clothing - Bettys and the men's clothing - dudettes. Which is quite strange because it nearly all retail stores, they say men/women's wear rather than saying fancy names for the clothing that is being advertised.
The clothing is quite summery even in the Winter, especially the dresses, but it is good that you can buy all-year round dresses here, so they would be suitable for two seasons, unlike some places where you can pay a lot of money for clothing and could only wear it for the summer season.
They sell cosy jumpers which are nice, tend to be around £40-50 depending on the style and design.
Just like the Abercrombie and Fitch brand, they sell the usual hoodies, tracksuit bottoms and T-shirts advertising the brand logo, but the Hollister ones are very similiar to the Abercrombie and Fitch brand. I have some of their tracksuit bottoms which I bought for £9 in the sale, and they are really good, I bought the small size, normally I wear medium but the small, fit me just as nicely as a medium pair would.
The sizes range from XS to L.
With the t-shirts I was a little bit disappointed with the ones I bought because the first two Hollister T-Shirts I bought had a low-cut neck which is a bit too much for me and they look really unflattering.
I bought another one with a closed neckline, but after the first wear I found a small hole in the side of the shirt which was quite noticeable, which was a shame, but luckily I only paid something like £7 and not £20 which is the original price for a t-shirt.
The one thing I do like about the shop is that they sell really nice body sprays and perfumes. Which are more summery smells, but they are perfect for the summer. I used to buy 3 for £20 because that's what Hollister offers which is good because that's about £7 for a 150 ml body spray and it lasts as well, unlike some body sprays. But I would say that they are not all-year round perfumes/body sprays. So there is limited choice on these items.
The shoe choices are very poor, they only sell sandals and flip-flops, even the sales assistants (which they call models) wear these even in the winter.
The customer service is a little disappointing because they only time the sales assistant helps you is that they say 'Hey, hows it going?' in an American accent. They don't offer that much help, which is the disappointing thing, quite a lot of the time I have been to a Hollister store they just stand there, smile and be pretty.
Also, if you want a job here, all they will care about is what you look like, tanned, skinny, good looking, no make-up/very little make-up, six packs (if you're a guy), the last thing they worry about is how much retail, customer service or work experience you have. If you want to be employed by them, they are very strict on who they hire.
There are a wide range of stores across the UK, it is becoming more popular these days than it was a few years back. I don't shop there that much as I used to because I am more of a Jack Wills type girl than an Hollister and Abercrombie and Fitch girl, but I have some nice pieces from Hollister which last ages and got them at good prices. The sales is the best times because you can get items as cheap as £7! Whereas items are quite expensive, full price, just like Abercrombie and Fitch, but Hollister is more cheaper than Abercrombie.
It's worth a look at, but I would say that the store is more ideal for teenagers and young adults.
Hollister Co or also called Hollister or HCo is an American brand which is taking over the streets in the UK. It's the sister brand of Abercrombie and Fitch and is good value and cheaper than the sister brand. Originally aimed at the teenagers I currently see everyone wearing the brand.
All the stores resemble the same theme. They are made to look like beach huts. It's a really trendy look to the store compared to all the other stores on the high street. As you go into the store you will see that it's separated to male and female. What Hollister call these are "Dudes" and "Bettys". What I have realised when entering the store is that they are all dark. It's hard to have a good look at the clothes that you are thinking of buying. In my opinion they need to maybe sacrifice the cool look and put the light up!
The staff I have come into contact with are all polite and friendly. They all ask if you are having a nice day etc.
In terms of the clothes they are pretty, fashionable and the will come in a range of colours. This is the must get brand at the moment. To consider that it's popular and the sister brand of Abercrombie it's prices are affordable and reasonable. Sizes I would say are pretty small and I always go a size up.
Because I live around 80 miles from the nearest Hollister store I had a look online. Be aware they do have high shipping costs to the UK which is disappointing. If you are only buying one item it's not worth the hassle when you add shipping costs of £20 if the items are under £100. RIP OFF!
Overall I love Hollister. Great fashion and reasonable prices. I would recommend you pay it a visit!
Hollister is owned by the American brand Abercrombie and Fitch and this is obbvious by the design of clothes. Everything is available from footwear to tracksuits, jeans, shirts and accessories/perfume. Because it is Abercrombie and Fitch the price is quite expensive as you can imagine but it is very much worth it. It lasts a long time and survives a wash well. Even the carrier bags are good quality and can be re used lots. From personal experiences I know that grandparents and parents are fond of the actual shops as they try to create a beach hut experience by having music, dimmed lights, surfboards, beach pictures, sofas and plants. There are also quite often large queue's which inside clog up the shop. They sometimes keep a queue outside so that the shop doesn't get too packed, which are monitored by people who are keeping with the beach theme. Overall a very good shop and well managed.
Hollister Co. is owned by Abercromie & Fitch and boy can you tell! The store is designed to create an atmosphere, with it's dimmed lights and loud American dance beats blasting throughout the store, it's supposed to feel as if you just stepped into Southern California. The store is packed with surf boards, canoes and plastic plants to add to the feel. 'SoCal' aftershave is sprayed periodically around the store to give it a nice smell.
The clothes on offer are beachy and supposed to look effortlessly cool, with a range from sweat pants to dresses on offer but the only shoes for sale are flip-flops. The clothes are all great quality and extremely soft (although the softness decreases after a few washes). However, in the UK the prices are a little high-end due to the cost of shipping and tax.
The returns policy is very good, with an unlimited time to return so long as the tag is on the clothing and you still have the receipt.
Employees are scouted for their looks rather than sales abilities but hired originally on a one month contract to sift out those lacking a work ethic. So it works out ok in the end to leave those who fit the infamous 'look policy' as well as paying attention to the customers.
Overview of the Store:
Hollister is a spin off brand of Abercrombie and Fitch, the first Hollister store was opened in 2007 in Columbus, Ohio. Hollister became popular so quickly that it started eating into the profits of A&F, thus they decided to separate them by making A&F clothes more higher quality.
Hollister's logo is the flying seagull and there style of clothes is often laid back, casual and fresh that reminds me a lot of surfing and the beach.
For products under the A&F franchise they seem to have a fictional background in this case it was started in 1922 in Southern California, thus that's why they take there product names from California beaches such as for example Malibu beach for "bettys" and Newport Beach for "Dudes".
As I mentioned before the clothing is very laid back and casual, with most young people favouring it. I have to say it is a favourite brand of mine and at affordable price I do often buy items from there. My favourite thing to buy from there is the shorts at about £25 each there sizes are generous, they're comfortable and great for looking good down at the beach in Summer.
What they Sell:
Apart from clothing such as T-shirts, short, dresses, vest tops, polos, low rise jeans and flip flops etc. They also sell beauty products such as lip gloss, fragrances, body mists, lotions, and washes.
The only downside I have to Hollister is their sizes are a bit confusing as they don't range from the normal 6-14, they tend to go from 0-11 for bottoms or XS, S, M, and, L for tops which are the US sizes.
A rough estimate for them would probably be 0=6, 1=6/8, 3=8, 5=8/10, 7=10, 9=10/12 11=12/14.
I always find they are quite over sized and you may not be the same size in the US as you are in the UK so the best bet would be to try them on.
Since first going into a Hollister shop about a year ago I have been a big fan of their clothes. They fit well are are good quality and considering this they are reasonably priced for this type of clothes.
Hollister is the sister brand of Abercrombie and Fitch and as such sells the beach inspired type of clothes typical for this store- Shirts, short floaty skirts, camis, tank tops, jeans and a lot of knit wear all with the Hollister logo on it somewhere. One of the best points about this store though is that despite being part of this sort of brand it doesn't have prices to match and although not cheap is certainly no where near the Abercrombie prices.
All the stores I have been into have been very similar in design and layout. The front of the store is very eye catching against all the other shop front in a shopping mall. It is designed to look like a beach hut and instead of having the entrance in the middle, you step into a porch with a chair, chandelier and various plants and other accessories and on either side there is an entrance. Ladies clothes on the right and mens on the left. One thing I am less keen on is what happens as you enter the store: You are greated by a Hollister staff member giving you the following line-'heya, whats up?' although I do like to be acknowledged by staff I find it a bit strange being asked this and sometimes wonder if I should stop for a chat and poor out all my problems to them! Once in the store you are immediately greated by the Hollister scent that is sprayed all over the shop and on every item of clothing. I love the smell but for someone who isn't keen on it the shop quickly gets over powering.
The layout is arranged in a series of rooms filled wih rails and tables covered in neat piles of merchandise all layed out according to style and colour. There are also chairs and tables with magasines on giving a homely touch and giving somewhere for your shopping partner to wait while you queue for the fitting rooms. Trying to read the magasines will be a waste of time though unless you want to strain your eyes as the lighting in the shop is dreadful. It certainly adds to the atmosphere and if it was a set for a play or just an attraction it would work well, but as a shop the lack of light is a big problem. Even in the fitting rooms the lighting levels do not improve. My biggest problem with this is that you cannot clearly see what colour the clothes are. I recently bought a top believing it to be a deep magenta and when I got it home it turned out to be bright pink!
The centre of the store is a larger space with a cash desk with several tills and various other products such as body spray for sale.
As I have already said the clothes are the beach inspired designs typical of the Abercrombie and Fitch brand and you will find the store full of people dressed head to toe in their clothes.
The quality is fantastic with natural threads being used. Their jeans and most of their clothes and 100% cotton which seems to be so rare for a reasonably prices high street shop these days. The fit is fantastic for me. I am very slim so often have problems finding clothes that fit me well but Hollister fit perfectly. My comment here would be that their clothes do only go up to a Large and they also come up quite small.
All clothes are also sprayed with the signature perfume making them smell lovely first time you wear them.
Apart from the greeting as you walk in I find all the staff helpful and very pleasant-not just in manner but also to look at! Hollister staff are always ridiculously good looking and I have to say that this can sometimes be a little intimidating especially in the fitting rooms when you come out to show a friend something and have several perfect looking staff watching you as well. It does though fit with the brand and the helpfulness of any staff member whenever I have asked for any help has certainly made up for anything else
The range of clothes in each store is great and most items come in several colours and designs. This is though where I have another small complaint- On one occasion I saw a top on one of the dummies in the shop and on asking a shop assistant where in the shop I could find it she informed me that they didn't have any left and didn't know what clothes would be coming in the next delivery so couldn't tell me when they would get more in. On several occasions I have seen something one day and when I have gone back a few days later with the intention of buying it I have been unable to find it anywhere. If you see something you want buy it while its there!
I love this shop but I do find its one people either love or hate. Some people seem to view the style of clothes and people who wear them in a negative way. I personally just see good quality, well made and well fitting clothes in lovely styles and colours and find that the shops make a very refreshing change from the rest of the high street. If you can cope with the huge amounts of perfume in the air go in for a wander round and you never know what you will find. (There are usually some clearance shelves in the very back room in the ladies section and some good bargains can be found here. I got a pair of 100% cotton jeans for £11.20)
I am a big fan of Hollister.
I was first introduced to the store in the Summer of 2009. I entered the dark, gloomy 'pier side' shop, and my first impressions were not good. I couldn't see the clothing, the members of staff were wearing sandals, and I wasn't sure I'd ever find my way out of the shop.
However, after purchasing and wearing some of the clothing, I have been won over, and it is actually my first stop off when I go to a shopping centre. Although I'm still not crazy on the design of the shop due to how dark it is, I can understand what Hollister are going for, because it really does create a refreshing shopping atmosphere and something a little different to the generic high street stores of today.
The clothing is excellent. I generally purchase T-shirts for under £20, and they fit very well. I go for a small size, and these fit really nicely- they feel made-to-fit rather than being cheaply made (even though they will be). The hoodies and shirts, despite being very expensive, are also very nice, and I have become a big fan of these.
As mentioned, the price is quite high, however this is expected for any brand name these days. £40 for a hoody is a lot, but like I say, I didn't expect to pay any less.
Overall, a refreshing change from standard high street shops.
Hollister is the sister brand of Abercrombie and Fitch, Hollister is also advertised under the names 'HCO' and Hollister Co. The brand is primarily aimed at young people (aged from 14-18) through it's bright, fun and casual clothing. Goods are available online or in store internationally. They sell a variety of different products, including: sweatshirts, hoodies, t-shirts, flip flops, belts, skirts, shorts etc. The brand is originally American however due to it's popularity it is becoming globalized, amazingly the brand's revenue is in excess of $1.5 billion.
As far as I'm aware of, there are just 11 Hollister stores in the UK. These locations include: London, Southampton, Liverpool, Belfast, Sheffield, Kent, Newcastle, Aberdeen, Brighton, Norwich, Cambridge and Birmingham. Future expansions that are set to take place in the future are in Leeds and Glasgow. Having only been to one of these stores (Southampton, WestQuay shopping centre) I was impressed with the layout of the shop. On the exterior, there is a kind of 'beach shack' look, and the shop is painted cream and navy. There is a real beach vibe, surfer look to the shop, both outside and in. Interiorally, the shop is initally very dark with palm trees dotted around everywhere. Stock is either on rails or stacked in piles on tables. I feel as if it's quite difficult to really look at the merchendise with the shop being so dark. However, I do appreciate the relaxed, surfer atmosphere that's transmitted inside.
Likewise, the Hollister merchendise is also very casual and surfer inspired. Upon visiting their store, I purchased a brightly coloured, checkered skirt along with a lime green t-shirt to match. The quality of the clothing is far better than I imagined, it washes perfectly and doesn't shrink or fade. I paid around £15 for my t-shirt and £20 for the skirt, which in my opinion isn't too overpriced considering the fantastic quality. Hoodies are usually around £40; skirts can be up to £30; dresses are between £30 and £40 and shorts are around £20. Overall, I don't think the brand is ridiculously overpriced. Most of the products are brightly coloured, and fun. At Hollister, womenswear is commonly known as 'Bettys' whilst the menswear is known as 'Dudes' obviously to set off the beach flare. I just love all the clothing at Hollister, I can't fault it.
Sizing is quite bizarre though. I'm a UK size 8, however I needed a 'large' fit in my Hollister t-shirt, which seems a little out of proportion. It appears these clothes are made for size zeros! The clothing is quite tight fitting, so make sure you try on the clothes before buying them.
Overall, a fantastic, trendy brand of clothing and I'm looking forward to treating myself in the Hollister store next time I visit! There clothes are fairly good value and excellent quality. I can see this brand being a huge hit in the UK in future. So, if your looking for a casual, cute outfit I believe this is the perfect brand. Although the shop is quite dark and in a sense difficult to get around in, and the clothing sizes aren't up to scale, I love Hollister. The brand certainly doesn't get enough recognition around here. 4 stars.
This is the sister company of abercrombie and Fitch - many stores are based in larger cities around the UK. Whilst the clothes are amazing (if a little pricey) I find the shops themselves kind of daunting to go around, the instant you walk through the door you are greeted by someone, whilst this is a friendly touch it can become a little intimidating. The shop itself is too dark - i have come out and looked at my purchases and have realised they are a completely different colour to what i thought! Other than that the clothes really are lovely, and always are high quality and feel really nice. It's also a nice touch that they spray the clothes with a signature Hollister scent (which can be bought in store) so your clothes always smell really nice the first time you wear them. Overall although I would say the shopping experience in this store takes some getting used to, once you have got past this you will find an overall pleasant place to shop!
Hollister is an American company that have quite recently opened a few stores in large cities in the UK in places such as Liverpool, London, Manchester, Leeds etc.
I have only ever bought one item of clothing from Hollister in the Liverpool store. I bought a light turquoise coloured hoodie, priced at £40. Although this is extremely expensive, i can honestly it is worth every penny. The quality of this hoodie is fantastic and it really does keep me warm in the winter! It doesnt shrink and still stays thick and fluffy after being washed.
Hollister clothing is very small as i am usually a size 8 in most shops but in Hollister i had to buy a large hoodie as the small hoodies seemed to be aimed at size 0 people.
The Liverpool Hollister store is very modern and relaxed inside and the interior decorations/furniture are fantastic as it has been done up to look like a beach hut. Hollister clothing is all very nice and their clothes are a sort of casual beach/surfer style.
The only down side to Hollister is their prices as it is very expensive for everything but in all fairness, the quality is excellent.
Many of you may know that Hollister has recently opened in Union Square, Aberdeen. As far as I'm aware, there are 11 stores in the UK (10 listed on the Hollister website and 1 in Union Square, which isn't listed). I was fairly excited for the store to open due to the fact that I love their shorts and dresses for summer and their sweat pants & tank tops for working out. Not many other people were as excited as I was due to all of the bad press the company received, but that's another story...
Like I said, the store and experience that I'll be reviewing is the Aberdeen store in Union Square, none of the other stores across the country.
As you approach Hollister you'll notice two things, 1) it looks like a beach shack and 2) it looks incredibly out of place. It's a beautiful little place surrounded by palm trees, dim lighting and mannequins displaying the clothes.
Upon entering the store, you can turn to the right for the womens (or 'Bettys') clothing or to the left for the mens (or 'Dudes') clothing. I'm obviously female, so I turn to the right. You then go down two stairs and are greeted by a pretty blonde girl (this girl changes everytime you go into the store, but they've all been blonde so far). The girl will then say "Hey! What's up? Welcome to the pier!"
This is where I give you permission to punch her in the teeth.
Really? Welcome to the pier? In Aberdeen city centre?
Anyway, rant over.
Once you're inside, you'll probably feel a little confused. The lighting is very dim and the clothing isn't really set out in any particular order. I don't mean that it's a messy store, it's just that you'll find a mannequin in the front section wearing a dress that is hidden at the back.
Everything is displayed beautifully on their shelves and racks. Anything that is folded is folded perfectly and sits on the table or shelf in order of size (XS on top, L on the bottom). The racks are again in order of size (XS at the front, L at the back).
There are three sections to each of the mens and womens departments. The front section contains jeans, hoodies, tshirts, skirts, shirts and a few dresses.
The middle section contains perfume, bikinis, denim shorts, tshirts, body products, the tills and the changing rooms. The back section contains sweat pants, more dresses, playsuits, more skirts, tshirts, bags and flip flops. There is also a very large screen made out to be a window that continuously shows people surfing on a beautiful beach.
The changing rooms are again, very dimly lit and you usually have to queue for 5 minutes to get into them. There are only 6 changing rooms in the whole store and considering the increase in popularity of the store, this isn't enough. I'm lucky enough to know my size in Hollister, so I very rarely try things on, but when I came across a dress that I wasn't sure about, I hopped into the queue. 5 minutes later I finally got a changing room, the guy unlocked it for me and then locked me in again. Yep, you get locked into the changing rooms! They are fairly small with three hooks and a mirror but they have a beautiful wallpaper in them, so that's nice.
After trying it on, I knocked on the door and he let me out. Time to go buy the dress!
The till area isn't exactly set out very well. There is nothing to tell you where you should and shouldn't queue, so int he end everyone just sort of stands in a rammy in front of the till hoping to be served next. Once you eventually get served, you're offered a bunch of products that you either already have or really don't want.
"Can I interest you in SoCal, the fragrance we spray around the store?"
"How about any of the cds in front of you? We play these in the store."
"Magazines? These are the only magazines we read."
The perfume is lovely, but I already have it. The CDs are good, but I already have most of them and the magazines look good, but they're all American and would be of very little use to me.
They then do a little more pushing until they eventually get the idea that you only want the things you took the till and give you your bag and receipt, but not before the manager runs up and asks how your experience was. Honestly? It was shopping, how much of an opinion can I have on one store experience?
The staff are very overly sweet whilst talking to you, but as you walk by them, they look at you like something they've stood on. I'm not sure if you're aware, but when Hollister advertise for staff, they look for "cool, young, attractive people" and hire them as models, not sales advisors. That's fine for a company aimed at teenagers who base their lives on vanity, but for a company who want staff that can do their job? Not so much.
The prices range from £7 for a lipgloss to £90 for a summer jacket. The jeans are in between £40 and £80. Tshirts run between £19 and £30 whereas tank tops, camis and vests are in between £12 and £25. Obviously not the cheapest store in the world, but the quality is incredible and I truly believe that it is worth the price.
Overall, I really do love the clothes that Hollister sells because they're comfortable great quality and therefore last a long time, but I'll stick to ordering online as the store just isn't my cup of tea and honestly gave me a bit of a headache.
Hollister is a branch off of Abercrombie and Fitch, and is pretty new to the UK. When I first visited Milton Keynes, we walked past where the old Zavvi used to be and saw it had been replaced by something that looked like a hut jutting out from the wall. Intrigued, we went in to the shop to find it was a new "trendy, casual" clothes shop.
Mainly stocking items that could be seen as a surfer style, the shops are absolutely unique in design. Seperated into many sections, the shops are dark, filled with plants and sofas and lots of clothes. The design is amazing, you don't want to leave. The staff were very helpful and friendly, and while I had quite a wait til I could use the changing rooms, I was not too bothered in that the people working there were more than happy to chat, and the music playing fitted the theme of the shop so well.
But what are the clothes like? Well, I have so far only bought polos and shirts from there, but they are some of the most soft items I have ever bought. Extremely well made too, they feel like they are of excellent quality, and at just over £20 a polo, are of fairly good value. However, I feel it would be better if it was just under this price point as the designs are nice but sometimes fairly bland. However, as I have said, the selection is fantastic and there's always a few things to grab my attention. The clothing certainly catches the eye of other people, often enquiring as to where I have got it from.
Clothing brand Hollister http://www.hollisterco.com the American off line of Abercrobie & Fitch, cheaper yet simular fabrics used. The brand is very much based on the lifestyle in Califonia.. free and loose. Comfort is the aim, tears and rips are the details attention to detailing is important for the brant- freedom and simplicity!
Abercrombie being slightly more expensive as like our Topshop/TopMan
And they also have Rheul.25 which is more expensive then A&F.
Hollister being cheap is like our H&M's price range are very simular but quality is by far more better.
The cottons are 100% soft and comfortable, jeans are comfortable and detailed, floral prints designed to fit the surfing theme. I do love Hollister, clothing such as hollister and A&F is good because its the vintage style that they want to achieve the more wash the more fade we can get benifits our style-so the more we wear it the more we wash it the more fashionable it is =) great idea right?
A&F is more of a Vintage and preppy Manhatten NYC school look wear as Hollister is more Breachy edgy asking for comfort look..Rheul is more smart and high ended!...
they have all the styles you want or anything you can ask for!
The store always has a section that has sales-T-shirt vary from 5 punds-9pounds evern if not on sale there only 15 pounds!price is very reasonable and cheap for us!however in comparison to the US we have been riped off..as saying T-shirts can ber 15pounds, the t-shirts there would only cose $15 which is like half the price.
Shirts that cost $40 would cost only $40 over in the States.
Hence this is why the A&F or the Hollister websites only show us the value in pounds and we cannot get onto the U.S website-
The brand and this store i totally reccommend you visiting-its also branching out which is great-however i dont really reccomend buying A&F clothing as it is by far a rip off although you paying for the quality but its the principle of use being ripped of..
Alternative styles-we have superdry(british) which is very simular to the style of all these brands the quality is just as good and the good thing is superdry NEVER goes on sale!
all in all i do reccommend Hollister its a great brand with great Quality with that little trist and fun freedom that only the US clothing can achieve!Perfect!-
Website buying is a deffinate no no for this brand, shipping is way too inappropiate and expensive, also dont buy any of the stuff from other sites either as there are alot of FAKE around!
Hollister Co - HCO
American clothing company selling men and women fashion and
This is part of the Abercrombie & Fitch franchise which originated in California and is based more on surfing. Stores are located throught the US but now branching out in the UK with outlets in major cities (i.e London, Manchester, Bristol and Belfast etc) and there is also an online store.
The stores have a very South Californian feel and the stores are divided into Bettys (woman) and Dudes (men). It is similar in concept to A&F but a lot cheaper. The stores are set out so nice but still annoying over frinedly sales staff (I walked past one guy about 10 times and he said the same thing every time - "Hi guys, how are you doing today?". About the 5th time I felt like saying "The same as I was 2 minutes ago". The stores are usually set out as a beach/pier theme. The one in New York was set out as a pier with water sounds and little rooms along with a big screen showing waves so really felt like you were on a pier.
The clothing in this store is similar to A&F with jeans and sweatshirts but the all have a beachy feel and to be honest I prefer this shop. Its cheaper and not as prentencious. The lights are still dim but at least you can see where you are walking.
Overall, I would recommend this cheaper alternative to Abercrombie and the sweatshirts are so comfy as they are fleece lined. I love this shop and althought a little over-priced is still within my budget (most of the time).
Ahhh Hollister another American branded company to visit us in England. I to be honest had never ever heard of this before. The only ones i had heard of were Abercrombie & Fitch (which is soooooooooooo overpriced its insane) and American Eagle which i visited in Puerto Rico (prices were very good and the sales were amazing). Then whilst walking around Bluewater i saw this sign saying Hollister opening soon. I was like ok whatever but my girlfriend got all excited about it. She was lucky enough to go to the U.S and visit this. I thought oh god there goes all my money, again!
Anyhoo it eventually opened and so we went. First impressions on the outside where that it looked really really nice. It looked like someones beach home with the wooden windows and all that. Before entering we were greeted with a male and female that can only described as beach boy, beach girl models. Very nice girls :).
You can enter the store from 2 sides. The left is were all the bettys (girls) clothes are and on the right the dudes (boys). Yep you guessed it, i had to go to the left. Again we were greeted by a lovely worker who was folding up clothes (i could get used to all this). I automatically saw the darkness. Its pretty dark in there, with only spotlights in certain areas which was abit of a pain. The layout was really nice and had a really nice smell to it (maybe because it was new). Shirts and jumpers were all nicely laid out and folded. There was not a unfolded piece of clothing in sight and if there was it was immediately sorted which was very good as it kept the place nice and tidy.
They have all sorts of clothing. For the girls they had tops, shirts, cardigans, jumpers, jackets, jeans, tracksuit bottoms (sweat pants as they call it), beach tops and bikinis. For the boys its all pretty much the same apart from the bikinis turning into swimshorts. They also have nice thick hooded jackets which are soooooo warm.
In the middle part of the store is were the tills are and also some fragrances for both the bettys and the dudes. Again the girls stuff were on the left and the boys on the right.
As you get to the end of the store, there is also a till there but i have never seen it in use. This is also were they have there clearance items. In other words sale items. They are marked Clearance and also have the price on the shelf which saves you from rummaging into the top just to get the tag out for the price. Thats the store.
I now can sort of see what the fuss is about, i have received a few bits from the store and have to admit they are very very good quality. I got a checked red and blue shirt, if was so soft, yet thick too. The prices are pretty standard (tshirts about £20, jumpers £40) but i cant help think how much they are in dollars! I always tend to look around the clearance section as you can find a pretty good bargain in there.
The only gripes i have with the store is that its sooooooo small. surely they knew that there would be alot of people coming there. At one stage we werent allowed to go in the store as it was soooo crowded and had to queue up outside and that queue was lonnnnnng, going up to waterstones (for those who go to bluewater will know how long that is).
They all seem to have planted alot of plants in akward parts of the store and sometimes get in the way which is annoying as your walking around thinking your in some kind of forest in the dark. Yes its pretty dark to and in one case bought a pair of bottoms for my girlfriend thinking they were a dark blue only to find out that they were alot lighter than i thought. Good thing she still liked it!
Overall the store is very good. I always go there (when there isnt a queue) and check out what they have and now and again treat myself (and the mrs) to the odd bit of clothing. But beware the item maybe lighter than what you think.