Overview of the Store:
Hollister is a spin off brand of Abercrombie and Fitch, the first Hollister store was opened in 2007 in Columbus, Ohio. Hollister became popular so quickly that it started eating into the profits of A&F, thus they decided to separate them by making A&F clothes more higher quality.
Hollister's logo is the flying seagull and there style of clothes is often laid back, casual and fresh that reminds me a lot of surfing and the beach.
For products under the A&F franchise they seem to have a fictional background in this case it was started in 1922 in Southern California, thus that's why they take there product names from California beaches such as for example Malibu beach for "bettys" and Newport Beach for "Dudes".

Clothing:
As I mentioned before the clothing is very laid back and casual, with most young people favouring it. I have to say it is a favourite brand of mine and at affordable price I do often buy items from there. My favourite thing to buy from there is the shorts at about £25 each there sizes are generous, they're comfortable and great for looking good down at the beach in Summer.

What they Sell:
Apart from clothing such as T-shirts, short, dresses, vest tops, polos, low rise jeans and flip flops etc. They also sell beauty products such as lip gloss, fragrances, body mists, lotions, and washes.

Cons:
The only downside I have to Hollister is their sizes are a bit confusing as they don't range from the normal 6-14, they tend to go from 0-11 for bottoms or XS, S, M, and, L for tops which are the US sizes.
A rough estimate for them would probably be 0=6, 1=6/8, 3=8, 5=8/10, 7=10, 9=10/12 11=12/14.
I always find they are quite over sized and you may not be the same size in the US as you are in the UK so the best bet would be to try them on.