Hollister is owned by the American brand Abercrombie and Fitch and this is obbvious by the design of clothes. Everything is available from footwear to tracksuits, jeans, shirts and accessories/perfume. Because it is Abercrombie and Fitch the price is quite expensive as you can imagine but it is very much worth it. It lasts a long time and survives a wash well. Even the carrier bags are good quality and can be re used lots. From personal experiences I know that grandparents and parents are fond of the actual shops as they try to create a beach hut experience by having music, dimmed lights, surfboards, beach pictures, sofas and plants. There are also quite often large queue's which inside clog up the shop. They sometimes keep a queue outside so that the shop doesn't get too packed, which are monitored by people who are keeping with the beach theme. Overall a very good shop and well managed.