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      29.09.2013 19:42
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      Be the most smartest student at University

      I got into liking Jack Wills after I was given a £60 voucher as a present. It is an expensive high street brand aimed at university students (18-24 year olds) founded in/first store opened in Salcombe, Devon and a second then opened on Kings Road, Chelsea, London. The stores are mainly in University towns including Cambridge, Oxford, Nottingham, Norwich, Manchester, St Albans, Salcombe, Brighton, Leeds, Guildford, Tunbridge Wells, Bicester, and various London locations such as Islington, Kingston, Richmond, Covent Garden, Soho, Wimbledon, Notting Hill and recently opening two more London store openings in Marylebone and Shoreditch. The brand sells women's wear, men's wear, home items and university essentials. The items can be expensive, starting from £12.50 up to £200. However, Jack Wills have introduced 15% discount for students, as this store has a target audience for university students. They have different collections for each seasons : autumn/winter, Christmas, spring/summer and summer. The best time to go to Jack Wills is in the sales as their items are a lot cheaper, and you can get some good bargains. These are usually held in December for autumn/winter, July for spring/summer and hold mid-season sales in between for the Christmas and summer collections to be launched. I found items such as a dress from £79.50 down to £19 and a play suit from £49.50 down to £24. The most popular items from there are tweed jackets, hoodies, tracksuit bottoms, dresses and the t-shirts with the Jack Wills brand on the front. The customer service that the customers get given in the store is fantastic and they are really helpful, especially when you are unsure or struggling to find a particular item. The furniture they sell include chairs which go for £1,000. But they mainly sell bedding items and bath products such as hand wash, soap, perfume. The bedding products are usually pink and navy stripe (the brand's colors) and Union Jack. The university essentials they sell from folders to notebooks, headphones to umbrellas. Most of these products are designed with the brand colors pink and navy blue and the patterns for the seasons. My experiences from Jack wills are very positive and I enjoy shopping there a lot, and have bought many items from dresses to gym wear. It's a great place to shop if you are a university students, and the store hold student events (most particular around Christmas and the summer) hold competitions for being a Jack Wills rep for your university and prize including one year of university being paid for you. You can sign up to receive a handbook which gets send out every season, you can sign up for this on the Jack Wills website. Another thing you can do is that, you can sign up to the Jack Wills outlet where you can receive 70%, again you need to type into google 'Jack Wills Outlet' and you will need to sign up to the outlet with an email address and you will get an invite to shop there, however this could take a while for some people, as I have signed up to join the outlet so many times and still haven't received an email. The quality of the clothing is fantastic, I have had a lot of items that I have had for nearly four years and still look brand new or decent quality. Sometimes it is worth paying a bit more money for some items, Jack Wills is one of the places for that.

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      12.08.2013 21:00
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      Jack Wills

      I have always been a big fan of Jack Wills as I do like designer clothing and this brand in particular is aimed at teenagers/young adults. They are most famous for their hoodies and sweatpants much like American brand Hollister, but they also stock items such as coats, underwear, gilets and even some home ware items. They have several specialized Jack Wills stores and a website. I have had experience with both the store and the website. First of all the stores are always well stocked, staffed well and organised which is the three main things that a shop should be in my opinion. One of the things I hate is being hounded by staff in shops but at Jack Wills I have never experienced this the staff tend to only ask if they can help if you are hovering around certain items for a long time or unable to decide between a few items. The staff I have found have always been friendly and knowledgeable about their product. Recently I have used the website to access the sale online. The website I must say is very well laid out it is very easy and clear to navigate around it. I wasn't sceptical about ordering online as I have always received great service in store. The sale was even rearranged well in the website as you could browse by item or by size which is great. Delivery was £4 which I thought was a little steep given that the prices of Jack Wills items are very expensive but I did receive my items in 2 working days. I ordered 2 pairs of lounge pants which are extremely comfortable, fashionable and the material is very thick and even feels expensive. Overall I am very impressed with the service and products available at Jack Wills and will definitely be shopping with them again.

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      20.04.2013 11:36
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      Overall a good brand but customer service lets you down and makes you wonder if you are a mug!

      I have quite a lot of Jack Wills items, hoodies, coats etc etc.......all of them are resonable quality. However I signed up for the Jack Wills Outlet a few months back and gave up on it as it takes so long for membership to come around as you get put on a waiting list. Eventually I got membership and purchased my first order a pair of Glenthorne Brogues which are really great and several pairs of sandals all of which were great value for money compared to the usually high prices you have to pay from the Jack Wills stores and main website. My second order included a pair of sandals and a trench coat. I paid in the usual way on the website and duly the sandals arrived. The coat however has never arrived. I sent an email to customer services and they replied saying they had sent me an email on 15th April 2013, which for some reason I have never actually received! Are they telling a lie just to fob me off? I fail to understand how they can put items on their website and allow you to do a card payment and then send you an emailed order acknowledgement, then you hear nothing and are told "oh that item is not available".............but I have paid for it!!!!! What the........lol! Customer service is rubbish, this is not the first crappy experience I have had with Jack Wills. I like the clothes but they are overpriced for the quality which is not as good as Superdry and Hollister etc etc. Obviously you cant compare Jack Wills to designer labels such as Ted Baker and Ralph Lauren as Jack Wills is a pathetic brand compared on that level of quality and aimed at a different market......typically rich kids and people like me who are in their 20's and like stylish and cool clothing for weekends etc. Superdry exchanged a damaged Mackintosh for me with not a single quibble and their customer services were friendly and upright but this cannot be said for Jack Wills who think they are ABOVE other clothing retailers and that people will just buy for the name. There are some of us who have more intellect and want the quality which is reflected in the price tags of the clothes we buy as well as a trendy item which will make us feel good.

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        17.02.2013 10:57

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        Poorest customer service I've ever had

        Won't be shopping with jack wills ever again. Bought £100 jacket which was so thin when it arrived was useless for the winter the stitching was loose and it wasn't the treat that I envisaged in any way. I'm happy to pay for designer items but they should have a level of quality not just a label! Returned garment and accidentally didn't include the return slip, I called as soon as I realised . I was told that I should call in 21 days to allow for arrival and processing. After a long story of repeated calls where I was told that they would call back and never did' I was finally told that I had waited too long after the initial call and they couldn't find the garment and my certificate of posting " didn't mean anything" as it had never arrived. Poor customer service all along the road no empathy and I seriously doubt that having let it drift so badly, they can truly have that confidence to say they didn't receive it. Gutted. Won't shop there again MAIL ORDER BUYERS - BEWARE

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        15.11.2012 13:59

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        A lovely shop, a bit different to others with it's own style. Items can be slightly pricey.

        I have been to a few Jack Wills stores, but I mainly visit the Leeds store. It's in a great location as it's on the edge of the Victoria Quarter (where all the fancy designer shops can be found) and it's right next to Debenhams, so very central to the high street. When first entering the store (and most stores have similar fittings and design) you are greeted by a warm and stylish interior. Some of my friends think that Jack Wills is one of those typical designer stores where you daren't have a proper look around without a shop assistant glaring at you, but I've found that the staff are always friendly and leave you to look round, but are there if you need help. I particularly like the changing rooms in Jack Wills...they are a decent size and the lighting is good, and there is always one really big changing room with really good posters and even bean bags or super stylish chairs. The clothes are good. There isn't a huge range of different styles and designs but they have their own unique look and the branding is good if you want people to know where your clothes are from. Some of the jogger bottoms and hoodies are really popular, and they can be expensive, but the sales can crate some really good discounts on items that you actually want, rather than items brought in specially for the sale. They also sell a few home items and the stationery is popular with students or for a gift. I will definitely be going to Jack Wills in the run up to Christmas because it's great for presents, especially for the male members of my friends and family who I know will love the tshirts, hoodies, joggers and underwear. I may also treat myself while there!

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        24.02.2012 18:29

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        Bobbling occurs after wearing a Jack Wills merion wool cardigan only a few times. Jack Wills say that this is to be expected from the above wool and should be removed by using brushes, electronic pill removers (!) etc. Very disappointing purchase. Better off at M&S; I have never had a similar problem with any of their sweaters & if there is any sort of problem they refund immediately ie the customer is right.As for the staff in their shops, charming.M. Steele-Perkins

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        23.02.2012 10:54

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        A shop that i love going to but only when i can afford the clothes!

        I first heard about Jack Wills from my cousin about 4 years ago who had a shop near here. When i first walked in i was pleasantly surpised to see that these clothes were exactly what i liked. They shop was filled with different things from dresses to coats to pyjamas. This made me happy as it meant i could use the shop for a lot of my clothing needs instead of searching around many shops. I was pleasantly surprised to find that the clothes ae of a very good quality and are clearly not made for pennies. Although this is fantastic, it does have a downside that the prices are quite expensive and sometimes too expnsive. (£34 for a t-shirt) you can also expect to pay around £12 for one pair of knickers. But despite the hefty price tag, i find the clothes very comfy and fit very well. One of my favourite items is my gilet which is made with real duck feathers to make the gilet extremely warm and comfy to wear. The overall shopping experience of Jack Wills can change considerably depending on which store you go to. Many of the popular ones, such as the new one in Manchester and in London, can be extremely busy which can make shopping very fustrating. However, i have also visited the stores in Guildford and Marlow and these were pleasantly empty and made shopping very easy and a pleasant experience.

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        22.01.2012 15:40
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        highly recommended for their quality and branding

        I discovered Jack Wills when I started up at university in Edinburgh almost 4 years ago. It was not a brand that I had ever heard of. The full brand name is Jack Wills University Outfitters and the most recognisable symbol visible on Jack Wills clothing is that of the little pheasant with a top hat, scarf and cane, just to give you a general idea of the prestige and middle-class rich student that is their target customer. The phrases "Best of British" and "Fabulously British" are also linked with the brand ethos. Their products are influenced by British heritage and they claim to use the finest materials. Their ranges of products span across the following: Ladies - Accessories, bags and purses, blazers, denim, dresses, footwear, gilets, gym range, hats/gloves/scarves, hoodies + sweat tops, hosiery + socks, jackets, knitwear, loungewear, polo + rugby shirts, shirts, shorts, skirts, skiwear, sweatpants, tops + tees, trousers + leggings and underwear. Gentlemen - accessories, bags, blazers, denim, footwear, gilets, gym, henleys, hoodies, sweat tops, jackets, knitwear, loungewear, new balance, footwear, outerwear, polos + rugbys, shirts, shorts, skiwear, suits, sweatpants, tees, trousers, underwear and socks. Homeware - active, bath + beauty, furniture, home accessories, jewellery, kitchen, lighting, make up, soft furnishings, stationary, technology and gift sets. Prices As far as prices go, they are pretty expensive. To give you an idea, for a tee-shirt you are looking at an average of £35 (although can be more or slightly less), £60 - £70 for a hoody and around £50 for sweatpants. Just to give you an idea. Their bedding range is also really expensive; you're looking at £80 for a single duvet cover. Ouch. Quality I have several items from Jack Wills: a jumper, a polo shirt, 3 henleys and sweatpants. I purchased them a few sales ago as I do find their stuff really expensive. I love their tops because I am tall for a girl and they are long in the body. The quality is definitely a priority for Jack Wills; my polo shirt is incredibly soft and gorgeous on my skin and it washes really well. The sweatpants are thick and fleecy inside and are gorgeous. All of my tops have the little pheasant embroidered into them on the front left breast or bottom left as you wear it. JW clothes can be a pain to wash though; I generally hand wash some of the items and it can be a bit of a hassle. It would be nice just to be able to throw them into the machine every now and again. In-store Appearance and Service Having been in a few Jack Wills branches up and down the country, they all have a common decor theme even if the size or style of the building in which the store is situated is different. They all have a homely, manor or hunting lodge feel about them, some of them having dark wood panelling, I remember the Edinburgh store had a huge Union Jack sofa when I was in there once (not sure if it was permanent). They also set up beds with some of their bedding so that you can visualise how fabulous and British your boudoir could possibly look. From my personal experience I have to say the level of customer service is indifferent; they greet the customers and ask if they are managing okay, but that's it. I would expect extra good customer service for the prices that I pay. They have the same standard 28 day refund/exchange policy as most stores which allows for a smooth return if necessary. Sale periods: they have customers queue outside and let in in small groups by a bouncer, giving it a real air of exclusivity and, in my opinion, a little bit of snobbery. Online Experience I have ordered the majority of my Jack Wills items online as being abroad for most of the time over the last 2 years, it has been my only option. I then have it sent to my UK address and try it on when I get home (I only ever order shortly before I return to the UK). The UK postage is £4 for standard delivery and £8 for premium, which to be honest is not worth buying as I have received my products within 2 - 3 days on the standard delivery. Everything I have ordered has always been packed really, really well and they even included gift boxes in my Christmas order, very sweet of them. They usually have a pretty decent stock level of most products, even in the sale, nothing to complain about there. It is worth noting that you have to pay the postage to return stuff, which is a pain, but they refund you quickly via the same payment method that you used to purchase your item (just for the item, not the postage). I have only had to do this once but they received it within a week and they credited me back straightaway. Sizing The sizes are spot on there, even generous in some items. People told me that the size 10s were quite tight, but to be honest I think these people are just lying to themselves about sizing as they fit me with room to spare. I have a pair of sweatpants which were very roomy for their size though, so best to try stuff on if you want to avoid returning it. Overall Opinion of Jack Wills I love wearing the clothes but I do not think they are exclusively made for rich students, although definitely a young audience. I find their clothes comfortable and of a quality worthy of the price tags. There is definitely an awesome British vibe that comes with their clothes and I do feel proud to be British anyway, but a little bit more so when I wear these clothes. I am a sucker for a good marketing campaign. The quality is excellent and I will continue to buy from them for the considerable future, but if the high price tags put you off, they have a sale on now so get shopping!

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          11.12.2011 19:25

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          could learn some lessons from Superdry

          My grandson loves Jack Wills clothing he has several t shirts ,hoodys and polo shirts. as he lives with me i have to wash these items... some not easy at all in fact a complete nightmare !!... ... some have to dry flat. some have to be handwashed, some ironed on the inside ... and forget the tumble drier..... that is a complete no no... the hoodies have 'bobbled' really badly the material has faded in parts... the logos on the t shirts and hoodies are not even embroidered on they are painted !! for products this expensive you should at least expect to be able to wash and iron them as you would your normal washing. The'' fabulously british'' garments are also produced in China !! someone somewhere is making a obscene amount of profit as I have purchased goods at a fraction of these prices from Primark that have washed and worn better.

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          05.12.2011 19:09

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          Athough i love my Jack Wills gillet because it is really comfortable and warm the down filling is coming out and all my clothes are disgustingly covered in goose down. Clearly not a well done garment

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          09.11.2011 11:57
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          A great brand which doesn't deserve so much of the stick that it gets.

          *About Jack Wills Jack Wills was founded in 1999 by Robert Shaw and Peter Williams. They named the brand after Williams' late grandfather named Jack Williams and their first store was based in Salcombe in Devon (the original address is still printed on clothing labels). Jack Wills pride themselves on being a premium British clothing brand which view themselves as "university outfitters". Their tagline is "fabulously British" and they provide goods inspired by sporting events such as polo and rugby. They also own another brand Aubin and Wills which is aimed at mature 25-35 year olds in full time employment. There is currently 10 Aubin and Wills stores in the UK. They have a great website which is located at www.jackwills.com where you can view and purchase their products and information about upcoming events. *What attracted me? The opening of the first Edinburgh Jack Wills store was something of a big deal and meant that we received much propaganda with exclusive tickets for those who wanteed them to attend their launch night. As I was at a private school in Edinburgh (one of their original target audiences) this meant that they held a private fashion show for us before the shop launched and we were able to view the collection. It was since then that I have been a repeated customer due to their great customer service and high quality goods. *Locations Jack Wills currently operate 49 stores in the UK. They have 9 stores in London, 4 in Scotland and 3 in Ireland. Their flagship store is currently located in Chelsea. They also have 3 outlet stores which offer sale garments to customers all year round but I have yet to visit one of these. The outlet stores online have an exclusive membership which you have to be invited to join after registering meaning that this service is not universally available. A detailed list of their UK stores in available on their website. In summer 2010 they opened three American stores in Nantucket, Martha's Vineyard and Boston In the summer of 2011 they opened a further eight stores throughout the US. *Price At is full retail price, Jack Wills' products are rather expensive for a high street brand though not dissimilar to that of their American competitors: Hollister and Abercrombie and Fitch. A t-shirt currently retails for around £35 and their sweatpants range between £39-£49. In terms of winter warmers, a gilet costs £98 and a hoodie is around £69 (£98 should you wish for a fur lined hoodie). Though this doesn't sound too much they always have products which are more expensive in each range - for example some of their t-shirts are upwards of £100. The great thing about their sale is that they will usually have upto 75% off! *Goods Though Jack Wills previously had a range with little variety which was mainly made up of casual wear - largely sweatpants/hoodies/shirts - they now offer customers a huge variety of different products (all proudly supporting the Jack Wills logo). I have since bought long socks from Jack Wills which I love - they look great with boots or under Wellington boots. They now have a home ware section and offer acessories such as bags, makeup and jewellery. I have to say that I personally tend to stick to their original clothing products as I have something of an "if it ain't broke don't fix it" attitude towards the brand. My latest addition was a lovely gilet for winter which is great on top of a hoodie to combat the cold weather. *Quality I have never had any problems in relation to the quality of my goods, nor has anyone in my family. I still have shirts that I bought over 5 years ago and they are in perfectly good condition. Though their prices are slightly higher; you are receiving a good quality product - meaning that parting with a little more money ensures that you will have a lasting product. They pay attention to packaging and your goods will be held in a lovely little cardboard bag with a string handle - supporting the distinctive navy/pink candy stripes which are reflected on their tags. *Logo Most of the Jack Wills products come with a logo or indication of their brand that is easily visible. It is through this that it is clearly evident that you are wearing a Jack Wills hoodie or top. Their most easily recognisable logo is the pheasant with a top hat, though they also have goods with JACK WILLS written proudly across them or a simple JW. That is something which I like about the brand; they are happy with the quality of the goods that they product and therefore ensure that it is easily noticeable when someone is wearing one of their garments. *Customer Service I have primarily shopped in their Edinburgh, Glasgow and St Andrews stores. One thing that I have found always to be a great in all of their branches is their customer service. Their staff often support a "university look" in keeping with the brand and will be friendly and approachable at all times. I have never had a bad experience with rude/inattentive staff - and with customer service lacking somewhat in the past few years I think that this stands alone among many other high street stores. Staff are obviously briefed to ensure that they acknowledge all customers, whether it be with a smile or some polite conversation. *Returns I have never had to return a product due to any fault however I have returned them in terms of being unsuitable or not fitting. Each time the transaction has been swift (with money returning to my bank in around 3 days) and staff have always been especially helpful - not rude which I have sometimes found when you decide to return something. As long as you return an item within 28 days of purchase you can benefit from a full refund. Jack Wills state "We exchange or refund any* unworn and unwashed items that are in their original condition." (excludes bikinis, underwear etc). Which I think is pretty reasonable for a store. I have often returned goods that I have bought online in store so that I can avoid another delivery charge. *Sales/Discounts Unfortunately they do not offer a student discount (which seems strange as they advertise themselves as university outfitters). I am guessing that this is because primarily their customers are students and therefore it would not benefit them to offer any discounts. They also do not offer any free delivery on their website - regardless of how much you spend - which seems a shame as most websites seem to offer this privilege now. Their sales however are great and I have often found some real bargains. You can find items reduced up to 75% off and this is a considerable reduction on expensive goods. I have bought sweatpants for £18 which were otherwise £49 and a hoodie which was £69 down to £29. You may have to be prepared to que, especially during their Christmas sales, as I have seen queues outside the door with bouncers letting customers in at intervals (all very exclusive). I also recently benefited from an online discount code which allowed me to receive a 30% discount - meaning that my £100 gilet was considerably reduced. The voucher code was simply something I stumbled across therefore they are worth keeping an eye out for! *Delivery One concern that I had was that when I ordered from their website they simply sent the packages without recorded delivery - this meant that had the post office lost the goods or delivered them to the wrong place then my goods could have been unrecoverable and wouldn't have been insured. With my order being worth £150 I have to say that I wouldn't have been too pleased had this been the case. However the delivery was prompt and I received my goods on Tuesday - having ordered them on Thursday night with a £4 standard delivery charge. An £8 charge is placed on premium delivery (1-3 days) which is quite steep. The website also provides international shipping to Europe, America, Canada, Australia, New Zealand, Japan and Hong Kong for a £12 fee. *Events The thing that I like about the Jack Wills brand is that they do not limit themselves simply to selling clothes. They also sponsor events and festivals for unsigned bands which they call "seasonaires". I recently received an invite to their Oxford/Cambridge polo match and after party for which tickets are priced at £15 each. I have only been to a couple of their events in Edinburgh which have been held in a few clubs throughout the city though I have never found them to be overly different to a normal night out - except the scantily clad staff supporting Jack Wills underwear and t-shirts. *Conclusion Jack Wills is a great brand which I think is underrated amongst most high-street retailers. Their attention to quality products is something rather different from other retailers and though their prices are slightly higher they are worth paying (and worth keeping an eye out for sales). They are always making additions to their collections in order to compete and follow trends and it is for this reason that I am happy to shop there. Love Colleen x

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            05.10.2011 18:53
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            Have a look might not be your style it isn't everyones!

            Jack Wills-Traditional British *farmers* clothing. Aimed for students at university and fun alternative to the 'must have fashion essentials' I own a few items of clothing from Jack Wills, but it's not my favourite. Some of the items of clothing are lovely and very 'inn' and worth the money for example the Gilets. They're must haves totally in and definately worth the money (£98). However, some of the tops aren't 'up my street.' they like to use floral patterns' and have different tastes. The shopping experience in their shops are good though. it's like you walking onto a campus from the typical university movie. Very fun and quirky. The statement colours (blue+pink) are very recognisable to the public as it is slowly becoming a ver well known brand and has some stores opening in America called, 'fabulously Britain.' Check out the website and try the outlet stores as you get more stuff for less oney and the prices are a lot more reasonably!(:

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            17.09.2011 15:38

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            Shop here in here in the sales for some great basics

            Jack Wills class themselves as both University Outfitters and fabulously British and I believe it fills both of these labels. While due to its expensive price tags (around40-70 pounds for a hoodie 25 for a t shirt) it has been labelled "rah" something that is only for the posh. I however disagree, I am by no means posh and while I can't afford the Jack Wills items normally they are fairly affordable in the sales (check online for when sales are on) and you can often pick up some bargains. I got an oversized hoodie for 20 pounds. It is very warm and perfect for everything I use it as my normal coat. I wear it almost everyday and I have had it for nearly 2 years now and it is still in great condition. The stuff is really quality. Some of the items such as the shirts, gilets and dresses are more niche items and for these I maybe wouldn't pay so much but for good quality basics (Vest tops, hoodie, sweatpants) it is perfect.

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            30.05.2011 21:38
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            A truly soft, vintage British clothing brand that's great for students.

            Jack Wills is a British clothing brand with a target audience of university students. In 1999, a small Jack Wills outlet was established in Salcombe in Devon but it has since expanded into 45 chains, most are located in the UK however there are a few in the US aswell although the brand isn't very existent over there. Six of the stores are located in London whilst the rest are situated close to seaside towns and universities. Three stored are in Scotland, and two are in Ireland. Jack Wills was founded by Peter Williams and Robert Shaw, the former who named the company after his grandfather, Jack Williams. The original store was located at 22 Fore Street. This original address is often written into the Jack Wills handbook, clothing labels and in-store signs. The brand has a truly British-esque to it, and is designed closely with British sporting events, British history and British heritage. The clothing brand produces many types of clothing, these include: bags, sweatpants, hoodies, crew knits, scarves, brogues, court shoes, flip flops, t-shirts, dresses, skirts, tunics, shorts, swimwear and polo shirts. There is a huge variety of products to choose from. Also, homeward goods like bed sheets and mugs can also be purchased aswell as an array of stationary to suit the needs of students. Each season, Jack Wills publishes a 'handbook' to customers, which is a sort of paper catalogue that us avaliable to be posted to your door or to be picked up in store. The handbook is released numerous times of the year, seasons include: Christmas, Autumn Term, Spring Term, Summer Term and Summer Holiday Handbook. Each has appropriate clothing to twine with each season. The handbook also has many snapshots of Jack Wills models, and various university student scenes. Handbooks are wellmade and aren't flimsy and cheap like other catalogues. You can order products direct from the handbook or order online from www.jackwills.co.uk. Jack Wills brands itself as 'preppy' and for the middle class university student. This also comes with a price tag that isn't affordable to everyone, especially the average university student. The brand is however popular with secondary school and college students. In my opinion, anyone over the age of 30 would look odd in Jack Wills as it is aimed at a younger audience. Jack Wills doesn't rely on media advertising but instead viral, word of mouth, advertising, which makes the range quite exclusive. The brand however does hold Seasonaires events, Varsity Polo events and university days to stimulate customers. The brand is sparsely avaliable around the UK in major cities. In the UK, these location include: London, York, Bath, Bicester, Cambridge, Birmingham, Burnham Market, Leeds, Marlow, Manchester, Norwich, Cornwall, Devon, Portsmouth, Oxford, Avon, St. Albans, Winchester, Exeter, Guilford, Harrogate, Brighton, Eten, Durham, Chester and Canterbury. In Scotland, locations include: St. Andrews, Glasgow, Edinburgh and Aberdeen. In Ireland, Dublin and Kildare. In Wales, Abersoch. And in the United States, Boston, Southampton, New Haven, Martha's Vineyard and Nantucket. Jack Wills does not look good on everybody admittedly. Anyone over the age of 30, pre-teens, obese people and generally unattractive people will not pull off the preppy look. Jack Wills is tailored for a 'slim fit' so as you can imagine there's only a certain weight that you can be to wear this. Sorry if this offended anybody, but it's true. It isn't the most affordable clothing. Some of the prices include: £60-£70 for hoodies; £34 for t-shirts; £9.50-£40 for bags; £49 for jeans; £19 for flip-flops; £29 for bras and £19 for breifs; £12.50 for socks and £24 for leggings. I brought a hoodie from Jack Wills, it's a smart, presentable item from their Spring Summer handbook. Although I was shocked to see that it was made in China! What happened to it being 'fabulously British?' I thought for the obscene price, it would have been made in the UK. Nonetheless, the quality of the zip up is amazing. Inside it is lined with a light, soft fleece. The outer lining is a durable, cotton material with the Jack Wills pattern transferred onto the back. This hoodie is not only attractive but it will last a long time because of the enchanted quality. From Jack Wills, I have also brought another fantastic sweatshirt, a cute canvas tote bag for college and some comfy, on trend leggings. I have been 100% satisfied with all of these products and the quality is second to none. If you are fortunate enough to go into one of Jack Wills's shops, you will not be disappointed. I have been to three of these locations (Burnham Market, Bicester, Devon) and all of the shops decor is very similar. The shop is quite big, and spacious with products aligned both upstairs and downstairs. The shop isn't posh at all, it's a very relaxed vintage place. My favourite thing about the outlets are the window displays, for example the Summer Holiday window was decorated with brightly coloured, flourescent boom-boxes, which looked so cute and complimented the season perfectly! Staff in there are specially selected preppy, young students and they are polite and always willing to help you. You never feel inadequate or out of place instore as it is very welcoming. Overall, Prices are high but I love the products. Clothing has a vintage, English rose feel. I love how the style isn't ultra modern like Superdry and Henleys or really trendy like Topshop or New Look. There isn't anything similar to this range in the UK. I think it is the British version of Abercrombie and Fitch. The women's clothing is soft, feminine and lighthearted but still has that edgy student esque to it, which I adore. Men's clothing is playful and smart. I think this is the ultimate students clothing brand. I will definately continue to purchase Jack Wills, their stock changes regularly every 6 weeks, so their apparel is always entertaining to view. Such an amazing range and is one of my most loved clothing brands although some items are quite overpriced to say that they are made in Asian countries and ironically aren't from Britain. 4 stars!

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              20.05.2011 15:02
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              Out of the price range for most 'students' but great for those now earning but still like the look

              I must admit I hadn't actually heard of this brand of clothing until today when I read about on in the Financial Times website. I liked the cute dresses in the picture though, so decided to look up this Jack Wills fella. The website initially reminded me of the Joe Browns brand of which I am a fan and have been for years but where they differ, is on desired demographic and more importantly (certainly to any students I know of!) cost. JB tends to be a very 'surfer' kind of style, casual, relaxed, easy to wear and affordable. Similar to what I see on the Jack Wills website....apart from the prices. The JW brand is aimed at students, students with money, with an emphasis on both home and abroad, the 'British-ness'. Their description of what they do being: 'Jack Wills creates fabulously British goods for the university crowd. Drawing inspiration from Britain's rich history and culture, juxtaposed with a heavy dose of the hedonistic university lifestyle, we create authentic and relevant clothing for today.' Ok, well there is definitely something very British about the brand. From the tea-dresses in feminine floral patterns to the many items (particularly from homeware) emblazoned with the Union Jack (in the distinctive JW navy and pink). Shoppers are referred to as 'ladies' and 'gentlemen' and there are blazers, rugby tops and polo-shirts galore. It is easy to see how this style would appeal to students who are, mysteriously, all keen to express individuality with an original style but somehow all end up looking the same! Not criticising, I too was one of those students once! JW are not big on advertising, keeping their stores fairly low-key on the outside and they avoid shouting about the brand for fear of becoming too 'mainstream'. This tactic cleverly fulfills students desire and joy at finding something 'new' and 'exclusive' therefore fueling the feeling that they have found something different, individual. This is all great, can't complain about the products. They have captured the student 'look' right down to the authentic looking sweatpants with just the right amount of holes and fraying.... ...but these authentic student looking sweatpants are £70 sweatpants! I never knew of any student when I was at university who would choose spending that kind of money on clothes when they could find actual authentic retro looking clothing down the street at the local charity shop! I can hear the words 'good beer money that' resonating in my head as I browse the JW website. Not forgetting those more conscientious students of course who would opt to spend that kind of money on books, bills or groceries. All in all I like the brand, like the clothes, homeware and accessories. I just feel that students with less money to spend on clothes are already pulling off this look! Purely because, for them, it actually is authentic! However I reckon JW are doing it right. Getting this style to those 'posher' students who would never be seen dead in a charity shop and who want to make sure that, although their JW clothes send out a 'student' look, you still know that theirs cost some by displaying the JW or the recognisable (now) navy and pink stripe.

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