Jack Wills, is the posh students must have clothing. Although this brand is relatively new, it has not exhausted the rich student wardrobe and 'key' items. It is the British Abercrombie and Finch.

If you are tall, Jack Wills is perfect. The lengths are long in sleeves, bodies and in the leg. The colours are very 'upper market' British. The price is high enough so that even items on ebay are pricey. Not everyone can afford Jack Wills but it is the Monsoon for students.

Jack Wills was originally based in Salcombe and catered for the upper class kids with second homes in the area. You will not find dresses for ascot or work but you will find sporty, casual and vastly tailored clothing.

As well as clothes, Jack Wills advertises new music, talented snowboarders/skiiers completing seasons all round the world and hold an annual Polo competition in Ascot.

Jack Wills is expensive but definiatley worth having some key items (hoodie, shirt and joggers) to mix with the British crowd.