Newest Review: ... : autumn/winter, Christmas, spring/summer and summer. The best time to go to Jack Wills is in the sales as their items are a lot cheap... more
A brand of new direction
Member Name: jfletchergent
Advantages: It's in vogue and applicable
Disadvantages: Still tarnished with it's old image, relatively expensive.
Jack Wills has really moved away from the old "Rah" marketing and select clientèle. As a result, many of those who would have once considered themselves part of the exclusive hardcore wearers/ members have gone on to discover the new names Lions Rampant, Posh Harrys and Henry Holland to name a few. Wills have now become "High Street" with the sight of a pheasanted gilet common place and the sweatpant look sadly fading.
The range of goods is still excellent, and even those who disbanded the brand, still enjoy flicking through the handbooks- an old collection of which can be found dotted about their houses. Much of the divorce results from the price hike, common-ness and slight fall in quality. Six years ago I couldn't get enough of the semi-secret brand, but now find myself only occasionally dropping into the stores during their sales (which are good) and the outlets.
Generally the quality is very good, though I have had quite a few friends recently that have needed to return items, but their customer service is such that with a valid receipt they'll exchange the product without question. I guess this comes as the quantity of goods produced has grown significantly.
The brand promotion is fantastic, with the sponsored sporting events, unsigned band tours and seasonaire parties. The company gets a lot of put downs, and I myself may sometimes pass bad comment but deep down I still love the brand.
Summary: A fun company with good clothes
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