Newest Review: ... : autumn/winter, Christmas, spring/summer and summer. The best time to go to Jack Wills is in the sales as their items are a lot cheap... more
Member Name: ProntoPlease
Advantages: Fabulously British clothing; young, vintage, student apparel; amazing quality; gorgeous shops.
Disadvantages: Some items are overpriced; products are ironically made in China.
Jack Wills is a British clothing brand with a target audience of university students. In 1999, a small Jack Wills outlet was established in Salcombe in Devon but it has since expanded into 45 chains, most are located in the UK however there are a few in the US aswell although the brand isn't very existent over there. Six of the stores are located in London whilst the rest are situated close to seaside towns and universities. Three stored are in Scotland, and two are in Ireland. Jack Wills was founded by Peter Williams and Robert Shaw, the former who named the company after his grandfather, Jack Williams. The original store was located at 22 Fore Street. This original address is often written into the Jack Wills handbook, clothing labels and in-store signs. The brand has a truly British-esque to it, and is designed closely with British sporting events, British history and British heritage.
The clothing brand produces many types of clothing, these include: bags, sweatpants, hoodies, crew knits, scarves, brogues, court shoes, flip flops, t-shirts, dresses, skirts, tunics, shorts, swimwear and polo shirts. There is a huge variety of products to choose from. Also, homeward goods like bed sheets and mugs can also be purchased aswell as an array of stationary to suit the needs of students.
Each season, Jack Wills publishes a 'handbook' to customers, which is a sort of paper catalogue that us avaliable to be posted to your door or to be picked up in store. The handbook is released numerous times of the year, seasons include: Christmas, Autumn Term, Spring Term, Summer Term and Summer Holiday Handbook. Each has appropriate clothing to twine with each season. The handbook also has many snapshots of Jack Wills models, and various university student scenes. Handbooks are wellmade and aren't flimsy and cheap like other catalogues. You can order products direct from the handbook or order online from www.jackwills.co.uk.
Jack Wills brands itself as 'preppy' and for the middle class university student. This also comes with a price tag that isn't affordable to everyone, especially the average university student. The brand is however popular with secondary school and college students. In my opinion, anyone over the age of 30 would look odd in Jack Wills as it is aimed at a younger audience. Jack Wills doesn't rely on media advertising but instead viral, word of mouth, advertising, which makes the range quite exclusive. The brand however does hold Seasonaires events, Varsity Polo events and university days to stimulate customers.
The brand is sparsely avaliable around the UK in major cities. In the UK, these location include: London, York, Bath, Bicester, Cambridge, Birmingham, Burnham Market, Leeds, Marlow, Manchester, Norwich, Cornwall, Devon, Portsmouth, Oxford, Avon, St. Albans, Winchester, Exeter, Guilford, Harrogate, Brighton, Eten, Durham, Chester and Canterbury. In Scotland, locations include: St. Andrews, Glasgow, Edinburgh and Aberdeen. In Ireland, Dublin and Kildare. In Wales, Abersoch. And in the United States, Boston, Southampton, New Haven, Martha's Vineyard and Nantucket.
Jack Wills does not look good on everybody admittedly. Anyone over the age of 30, pre-teens, obese people and generally unattractive people will not pull off the preppy look. Jack Wills is tailored for a 'slim fit' so as you can imagine there's only a certain weight that you can be to wear this. Sorry if this offended anybody, but it's true.
It isn't the most affordable clothing. Some of the prices include: £60-£70 for hoodies; £34 for t-shirts; £9.50-£40 for bags; £49 for jeans; £19 for flip-flops; £29 for bras and £19 for breifs; £12.50 for socks and £24 for leggings.
I brought a hoodie from Jack Wills, it's a smart, presentable item from their Spring Summer handbook. Although I was shocked to see that it was made in China! What happened to it being 'fabulously British?' I thought for the obscene price, it would have been made in the UK. Nonetheless, the quality of the zip up is amazing. Inside it is lined with a light, soft fleece. The outer lining is a durable, cotton material with the Jack Wills pattern transferred onto the back. This hoodie is not only attractive but it will last a long time because of the enchanted quality. From Jack Wills, I have also brought another fantastic sweatshirt, a cute canvas tote bag for college and some comfy, on trend leggings. I have been 100% satisfied with all of these products and the quality is second to none.
If you are fortunate enough to go into one of Jack Wills's shops, you will not be disappointed. I have been to three of these locations (Burnham Market, Bicester, Devon) and all of the shops decor is very similar. The shop is quite big, and spacious with products aligned both upstairs and downstairs. The shop isn't posh at all, it's a very relaxed vintage place. My favourite thing about the outlets are the window displays, for example the Summer Holiday window was decorated with brightly coloured, flourescent boom-boxes, which looked so cute and complimented the season perfectly! Staff in there are specially selected preppy, young students and they are polite and always willing to help you. You never feel inadequate or out of place instore as it is very welcoming.
Overall, Prices are high but I love the products. Clothing has a vintage, English rose feel. I love how the style isn't ultra modern like Superdry and Henleys or really trendy like Topshop or New Look. There isn't anything similar to this range in the UK. I think it is the British version of Abercrombie and Fitch. The women's clothing is soft, feminine and lighthearted but still has that edgy student esque to it, which I adore. Men's clothing is playful and smart. I think this is the ultimate students clothing brand. I will definately continue to purchase Jack Wills, their stock changes regularly every 6 weeks, so their apparel is always entertaining to view.
Such an amazing range and is one of my most loved clothing brands although some items are quite overpriced to say that they are made in Asian countries and ironically aren't from Britain. 4 stars!
Summary: A truly soft, vintage British clothing brand that's great for students.
More reviews in the field of Apparel Store
- AllSaints Customer Service is a Big Disappointment
- Hollister, Good Quality, Great Prices.
- Bravissimo Perfect for big boobed women!
- I can finally get a bra that fits - Callooh! Callay!
- Jack Wills - student wear?
- Be the trendiest university student.
- Uniqlo: you-need-to-go
- Superdry, super clothes, super popular!
- I have super love for super drug!
- Unwhlemed by cheap quality at HOBBS