Jack Wills class themselves as both University Outfitters and fabulously British and I believe it fills both of these labels. While due to its expensive price tags (around40-70 pounds for a hoodie 25 for a t shirt) it has been labelled "rah" something that is only for the posh. I however disagree,

I am by no means posh and while I can't afford the Jack Wills items normally they are fairly affordable in the sales (check online for when sales are on) and you can often pick up some bargains. I got an oversized hoodie for 20 pounds. It is very warm and perfect for everything I use it as my normal coat. I wear it almost everyday and I have had it for nearly 2 years now and it is still in great condition. The stuff is really quality.

Some of the items such as the shirts, gilets and dresses are more niche items and for these I maybe wouldn't pay so much but for good quality basics (Vest tops, hoodie, sweatpants) it is perfect.