* Prices may differ from that shown
I have been a massive fan of Superdry for the last 6 or 7 years but only after having a job for a couple of years am I able to regularly shop there. Some people would say the clothes are over priced but, although they are expensive, they are worth it.
A large percentage of my wardrobe is made up of Superdry and a lot of items of clothing are over 5 years old. They are still stylish, still have a great fit, still a good quality and still look very good.
I'll start with the t-shirts and, granted, the cheaper t-shirts that tend to have a print on it will fade over a couple of years but the more expensive polo shirts are in a league of their own. It isn't just in durability either, they look better and fit more comfortably. Therefore, I tend to stay away from the round neck, printed, t-shirts and just buy the polo shirts.
I have recently purchased a couple of pairs of trousers from their chino range and am absolutely delighted with them. I have a 32" inch waist but am always buying bigger trousers because of my chunky thighs. As a result, I struggle to find comfortable trousers. These chinos are expensive, ~£50, compared to what I would normally pay for trousers but I thought I'd take the hit as I loved their t-shirts so much. I wear one of the two pairs almost everyday as they really are that comfortable. In addition, I have a couple of coats, hoodies and jackets too and have nothing but praise for them either.
One more thing to add; if money is tight but you still want to shop here, have a look at the outlet stores. There is one at Bicester, for example, that has ~30% off everything.
In conclusion, they are a really stylish brand that produces long lasting, great fitting clothes. Naturally, though, this comes at a cost.
I wasn't made aware of superdry until about 4 years ago and I just thought, oh great, heres another over priced clothing company. I immediately thought it would be like a higher priced republic or topman/burton - and how wrong i was!!
I've never taken time to look at Superdry until I went to an outlet in Portsmouth. I think the t-shirts were about £15 and I thought well thats not too much, ill get some! When I tried that t-shirt on in the changing room, well, suddenly everything changed!!
Their t-shirts are amazing quality!! They feel so soft and thick and i've worn these in really hot and cold weather and I wasn't too hot or too cold ever!!! I normally buy an XS or S and normally things are too big in certain places or their are tight around my stomach. Superdry tshirts fit me like a glove!!! I've never worn something that was fit so well in my life!! Everytime I put this on I'm always like wow, i forgot how amazing it is!!!
I tried a hoody on the other day which was a M so too big for me, but wow, did it feel so soft!!! I just wanted to cuddle up to it and live in it all day!!! If only they had an S!!!!
I love and hate some of their printed items just because I had brand names printed on everything. I do however love the whole retro american look they have and they have some really amazing stuff!!
I do wish they were cheaper and this is my only negative, but in reality you really do pay for something that is worth the price tag!!!
I do like the Superdry brand. I own 3 coats, 2 pairs of jeans and 6 t shirts!
It is a trendy fashionable brand and there are Superdry stores popped up in all major towns these days it seems!
I think the price of Superdry is a little top heavy, with t shirts retailing at around £40, but you can often pick them up for around half of that in various mid season sales.
Superdry items do feel good quality - the t shirts are made of thick, heavy cotton that does not go see through no matter how much I wear and wash!
I have a Superdry leather jacket which I have worn week in, week out for about 4 years and although it looks a little worn, it actually just looks better than a brand new one!
The only issue I have with Superdry is that some of the items you can buy are VERY popular (although this is not a slur on the brand of course!) and you can sometimes feel like you are wearing a uniform!!
Love Superdry, clothing is all made of good quality material and always looks amazing. The saying "You get what you pay for" is true in this case.I ordered a coat and it arrived damaged but Superdry were fair and sent me a pre-paid postage sticker which enabled me to return the coat. Even better they sent me a replacement so I have no complaints about their service.Overall very impressed and can see why they have become such a popular brand.
So bought 4 items on the official Superdry eBay page. I trusted it rather foolishy as it was only after it all went wrong i checked their feedback. They do not do well! I paid £17 for shipping on a Tuesday and it was delivered from the uk to Ireland on the Friday. DHL recieved it in Dublin but couldn't deliver it as Superdry left out lines of my Address. It would be the equivalent of sending it to John Smith, Old Church Road, London. I have bought a lot of stuff on eBay and this has never happened before as PayPal has my correct address and it goes to every seller i use. So DHL were unable to ship it out and they got no reply from Superdry. IT was only after i became concerned for the clothes whereabouts i asked for a tracking number from Superdry that i saw that my package was back with them in Gloucester. They are adamant they used my full address yet DHL has provided me with a picture of the label used. Upon doing a bit of research i see that Superdry are now failing as a brand and i can see why. Best Avoided.
I have a few items from the Superdry collection and must admit that everything I have, I am pleased with.
The items they make are very good and easy to distinguish when worn. The vivid orange labelling and larrge branding on most of the items are very eyecatching.
I would say that most of the clothing is bright and colourful and possibly more geared towards summer wear, but they do also make a very good range of jackets.
The problem for me comes with the prices tags. I can say that without a doubt I have never purchased anything that has been full price because of this.
Now i'm not saying that they aren't worth it as they do manufacture quality, stylish products it all just seems a bit expensive for me. And for a label that is in it's infancy compared to other big brands this is not the best policy in my opinion.
The last item I purchased was a distressed long sleeve rugby top. I bought this from the official superdry eBay store as it was on offer at £24.99. I am very pleased with the item. The transaction via Paypal was simple and quick. The item was dispatched the next morning and on my doorstep 2 days later.
The other items I have purchased from the online store during sale times and can honestly say I have the same good experiences with transaction and delivery as with the eBay store.
So all in all good quality, stylish items at prices that might not suit all pockets.
I love the superdry brand so when I saw a voucher code for their online store I knew exactly what I wanted to buy. I bought the hooded windcheater that was priced at £69.99 with free delivery, they had my size in stock and so I went straight through to buy it and the process was very easy. The website is incredibly easy to use.
I received an email saying that my order had been dispatched so eagerly awaited the arrival after work each day but after a week had received nothing.
I contacted their customer services and was told that it had been recorded as delivered. As I live above a restaurant I can only imagine who 'received' it for me and is now enjoying wearing my coat. I was very impressed with the speed in which Superdry replied to each of my emails and they refunded me the money after I went to the local delivery office to check and also asked the restaurant and all of my neighbours. I have now received my refund and am impressed with their customer service.
I went into their store in the end to buy the jacket although I had to pay a bit more for it as the voucher code was only for online and am now loving wearing my purchase. Before I bought it I checked all the zips worked and that there were no threads or anything hanging off it. It is very good quality and looks very stylish.
I can recommend this shop to people who dont mind spending that little bit more for a better quality product and the shop itself is very well set out and the sales assistants helpful.
Poor quality, worse customer service.
I bought the hooded windcheater from the regent street store for £75. Loved the look of the jacket and wore it the next day. Got home to discover my house keys were missing from the zip up pocket. On closer inspection the pockets hadnt been sown up on both sides. I checked over the jacket and found a large hole in the arm pit as well as loose stitching and general poor quality throughout.
I took it back and got a refund but when I asked about reimbursing me for my keys and the fact I had to make another trip into london to return it I got given an email address.
Wrote to them and basically was told that I was lying and they didnt feel I had been inconvenienced. (Being locked out for three hours and spending a whole morning traveling back into town, not to mention the cost of the train and tube tickets).
Seems to me they are rushing the products through manufacturing to meet demand but unfortunately the quality has gone.
Customer service was terrible.
I bought a North face coat in the end. Lovely!
My daughter bought a Superdry top for Christmas 2011 (sunscorched sea hood £64.99) - she wore it twice and the first time I washed it (inside out at 30 degress) the lettering on the front was coming off in patches making it unusable - I took it back to the Trafford Store - where the lady agreed yes it was current stock and yes it was faulty, but as my daughter had paid cash and could not find the receipt I would have to email head office - I did this only to be told there was nothing they could do as this could have been bought at a store that sells Superdry at a cheaper price - I explained it was current stock - still online and the outlet stores only sold last season stock - my daughter was also the first person in the store on the day she bought her clothese - spent over £500 so it would have been easy to trace we were telling the truth - I offered to send them the top for them to see it was clearly faulty and they should look at future sales of this item, especially as one of the reviewers was saying something very similar to my complaint - and they were not at all interested - which now worries me slightly as none of the clothes my daughter bought that day now holds any type of guarantee whatsoever!!!
So anyone reading this - please keep your receipt!! as if they can worm their way out of it THEY WILL -
I spent over £200 in the store on the day I took back her jumper, as at that stage I had no reason to believe they 'didnt give a damn' - and guess what - they are all going back - yes I have my receipt - just across the road from this store is HOLLISTER - so daughter is going to spend her money at this store in future - they certainly cant be any worse!!!
Superdry clothes are expensive you can pay £75 for a hoodie and well into the hundreds for a leather jacket, however they are great quality.
The majority of their clothing is made out of thick good quality material that will last a lifetime. I bought a pair of red jogging pants from them and they have lasted me 3 years and are still not showing signs of aging.
The design of the clothes is unique and can clearly be identified as superdry, Many of the clothes have japanese symbols on them and a lot also have words such as motor oil and other things related to car garage.
The sizing is accurate I am normally a size 8/10 and I fit into their size small clothes.
One complaint I do have about them is wenever I go into my local superdry shop is they dont seem to ever change the stock so when you have bought everything you like there is no point going back in. I have also found on occasions their clothes in TKmaxx at a massive discount so its allways worth having a look in there first.
Overall I would reccomend superdry to anyone, their clothes are expensive but worth it in my opinion.
True their clothing is good, but they really take the biscuit when you find out the charges piled ontop!!I ordered £100 of clothes, and since I am visiting switzerland for half a year I got them delivered to my place in Switzerland. I ordered from the UK site and with a UK Card... I then got billed £50 extra because they claim its the price of the goods in Switzerland... even though I ordered from the UK?They then decided to charge my card in Euros (Not even the Swiss currency) so i had an extra conversion charge.Finally a month later I recieved an import charge from DHL becuase they filled out the form incorrectly.Overall my order cost was doubled!!
i love this site. speedy delivery , great product, ive been using the site for 18 months and must have rodered about ten times. the delivery is free and every time it turns up with in 3 days of ordering.normally id have to pay to get it that quick. love it.
It's safe to say that Superdry is one of the trendiest brands out there at the moment, based on selling an image of vintage USA and Japan. Considering the company has nothing to do with 1) Japan, 2) the USA or 3) the 1960s it's clear that they've mastered marketing, but have the mastered making clothes?
The most commonly worn item of Superdry clothing is probably the T-shirt. Today they're everywhere and are one of the more reasonably priced items of Superdry clothing with some selling for around £20. It's easy to see why the Superdry T-shirts are so popular. They're bright, colourful and feel very good quality. Personally I've never had any problems with colours running or fading and I wholeheartedly recommend the T-shirts as an excellent purchase. They might be a bit pricey but they'll definitely last.
Now we come to the problem though. The Superdry range seems to me to have been based on the T-shirts and not much else. It almost seems that when the company started they pretty much just made T-shirts and got very good at it then, once they started hitting it big, though they needed a whole range of clothing. To be honest, nothing else in their range seems to hit the highs of their T-shirts and vests.
Take the hoodies for example. I'd love to be able to tell you about them but I can't. They don't make one that fits me - XXL is way too small. Now, considering I'm an averagely built 6' 2" guy that's quite surprising. The hoodies (from what I can see of my friends') do seem to last pretty well though so maybe we can forgive them one sizing faux pas.
But it's not just sizing. My XXL jumper started off as possibly the nicest jumper I have ever owned. It was unbelievably soft and bright yellow but now after only a few washes (done to the exact instructions on the garment) it has the feel of sandpaper and the yellow colour has really lost its zing. Disappointing.
However, the worst I have seen are my Superdry shorts. Both sets I have purchased really look the business (well, I like them anyway). However, they're both falling apart and I only purchased them in June! The stitching comes apart so easily it's untrue although the colours are still holding very well. Again, pretty annoying considering they're expensive.
Overall then, I'm pretty wary of buying more Superdry clothing. I'd buy another T-shirt (or a hoodie if they made one a reasonable size) in a heartbeat but the rest, nope. It really does seem like a t shirt business that lost the plot a little when it diversified.
When buying Superdry do bear in mind you're paying a premium for the brand and not the quality. Remember that and you shouldn't be too disappointed.
I love designer labels, and one of my recent loves in Superdry. I have known of the Superdry label for some time, but until a recent weight loss, I was never able to fit into their clothing as their large is a 12 - 14!!!
Superdry makes clothes for men and women, and their range includes T-shirts, Vest Tops, Jeans, Cardigans and Jackets. They are known for their range of clothing items, and their prices too!! I recently went to Superdry to buy some new clothes and I really enjoyed looking around the store.
The cheapest items in the Superdry store tend to be their t-shirts, which cost a minimum of Twenty Pounds. I have many friends who have worn Superdry in the past and they never seemed to have anything bad to say about the brand, so I was quite excited to wear it.
I really like the styles and cuts of their clothing, and the different patterns look awesome. I am a big fan of wearing vest tops, so this was my first purchase from their store, and I must say I am happy with this purcahse. It is just a basic black vest top, with the Superdry logo on the front in a white font. The material is quite thick, and has a slight ribbing to it. It is very comfortable and warm, and it is lovely and soft on the skin.
I did try on a few of the t-shirts in the store too, but each one had threading coming out of the seams, and for the price, I would expect the threading to be secure. My partner already has some Superdry t-shirts in his wardrobe, and he is not exactly super happy with the stuff he has.
He found that the threading problem was the same with the mens t-shirts, and he also noticed that the prints on the t-shirts faded very quickly. One of the t-shirts actually faded on the first wash, which was a cold wash, and not tumble dried. This was quite annoying, especially when the store would do nothing about a return or exchange on the t-shirt.
If you can find Superdry items at a cheaper price, maybe on eBay or Amazon, it may be worth buying some of their t-shirts, but I will only buy their vest tops in the stores as I do not find the quality of the clothes to be worth the high price tags. Some of the clothes I have bought from Superdry over the past couple of months has stood up to my expectations, but a few things have not. I have only found the vest tops to be of top quality, the t-shirts have been of poor value and the jeans are some where in between.
Personally, I really like the look of Superdry clothes, but the quality does not live up to the prices or the standards and I recommend you be careful what you buy from them.
==What is Superdry==
Superdry is a high street fashion brand. Superdry over the past several years has become respected as a fashion designer, the progression of which has been assisted by a selection of garments being worn by celebrities such David Beckham and Kate Moss .It features a bright orange logo which is usually, but not always, sewn onto the arm or sleeve of the item or similarly the heal or the leg. The logo itself is smart and rather unique, I personally like the brightness of the logo as it makes it stand out but due to its small size it reduces the likelihood of it becoming garish.
The Superdry clothing brand was establish just over 35 years ago, originating under the name Cult clothing. It has taken the British fashion market by storm attracting children, teens, adults and even the elderly, in only 7 years (the first Superdry store opening in 2004).
Many believe: "Superdry has crept onto our radar over the past couple of years," (Tilly Macalister-Smith - an editor of Vogue) in fact it was only noticed in the high-street fashion world just under 4 years ago; I for one was taken in by their unique approach on the usual track/ sport jacket - the Superdry 'Technical' coat with the infamous high, turtle like, collar which seems to have become more recognised than the Superdry logo itself (also situated on the top right rear of the jacket). So what made this jacket stand out? Was it this jacket which started the ball moving for Superdry in the UK?
==Superdry Technical Jacket==
The Superdry Technical jacket in particular has become more renowned by children and teenagers than famous footballers. You ask a teenage in town to give their opinion on Fernando Torres and they will reply with a bountiful ream of nothing, however you ask them what they got for Christmas and what their friend got for Christmas and what their friend of a friend god for Christmas and what their friend of that friend of that other friend got for Christmas and you would understand every single word - because luckily they would be saying the same thing... I got, she got, he got, and they got a Superdry Jacket.
But why is it so popular? There are many answers, many of which being extremely obvious. Firstly the price, at only £65 for a designer winter jacket it is affordable for many children, teenagers and adults. The price to some may seem expensive but you need to keep in mind two things, primarily due to it being a reputable brand you pay for quality and reliability. And secondly like all Superdry products it is simple, it is stylish and it suits everyone - it is not gaudy or brash, it appeals to all walks of life.
==The relevance of the success of the Superdry Technical jacket==
As previously mentioned the Superdry technical Jacket in my opinion was the spark to the flame, the cell of an organ, and the heart to a human - it not only started the popularity brand-wagon for Superdry it has also supported them and will do for in the imminent future. To elaborate the technical jacket helped produce a company trademark for Superdry, either intentionally (if so an extremely clever move) or unintentionally, the technical jacket introduced to the world of fashion the concept of huge collars, simple design, quirky labels and so much more. It made a name for itself as well as a name for the immensely huge collar, hence why there are certain aspects of the technical jacket that have been inherited by newer models. The Technical jacket was the figure of wisdom and prosperity for Superdry and therefore should be discussed when referring to the brand.
But by no means is Superdry a 'one hit wonder'. They have produced a massive torrent of products that are all individually fantastic, well designed and made with care and quality in mind; a favourite of mine being the Superdry Academy Gilet and a second being their Military style coat. Both of which are brilliantly made and the quality can be seen in every stitch...
==Where to buy==
Superdry products can be bought from a vast array of places and shops, part of this being because of its colossal popularity. But where can one achieve the best price and/or the best selection of Superdry products. In answer to that there are several retail shops and a variety of internet websites that can offer just that - five of which I wish to comment on:
*House of Fraser: House of Fraser and similar department stores all stock a comprehensive selection of Superdry products ranging from tops to vests, to boxers to shirts. House of Fraser don't stock everything but they attempt to cover most bases as well as keeping the clothing in a reasonable price range (an additional point one may want to bear in mind, when purchasing through a department store, they can often order any product or size in as they go straight through the manufacturer - which of course is an added bonus). Though the selection is good one negative of buying Superdry through a department store is due to its popularity it is very rarely on sale or reduced, meaning bargains are hard to find.
*As previously mention Superdry have both a website (http://www.superdry.com/) and a variety of stores open across the UK (some of which remain under the name Cult clothing - as seen in Bristol), of course this is the best place to purchase if one is looking for variety, however when looking for deals I personally have never seen the website offer a sale section, possibly suggesting other shops and websites are more recommendable. Though saying this service provided is always good and their customer service team is approachable and commendable.
*WWW.ASOS.COM: The home of bargains, if one is looking for bargains when buying online for Superdry I highly recommend, I constantly purchase Superdry products through Asos, and once again the service is faultless the postage and packaging is quick and effortless and overall the experience was very enjoyable - especially thinking I saved myself £30 on a gilet and £24 on a pair of 'joggers'. However it is a website that holds reduced stock and therefore stock is limited as well as the variety.
*Superdry store on EBay: This is a novel but extremely clever business move. Any products that do not meet required retail standards, which in some cases are as trivial as the amount of dust and dirt on the product, are given to the EBay Superdry outlet, meaning we as the consumers can find ourselves garments at give-away prices. Some recent examples being polo shirts that have a dark stain that and I quote: "may wash out" are twenty pounds cheaper than they would normally be, and jackets that are said to be size medium however are actually a large are £30 cheaper - just because they have slight imperfections - absolutely brilliant; definitely worth a look. All items can be returned if you notice an imperfection that was not mentioned on the description, so you as the buyer are protected.
*If you are looking for that same bargain but do not like the idea of buying 'imperfect' items one can also travel down to several outlet centres across England (I am pretty sure they are also present in other countries in the UK however I have only ever been to the ones in England and therefore it would be unjust of me to comment on the others). My personal favourites being the Superdry outlet in Swindon and Bicester - both of which offer hugely reduced products that are perfect and fashionable. I would recommend having a look - if you don't you may end up spending more than you have to.
==The pricing of their products==
Superdry products are not extremely expensive in retrospect to the quality and the fact they are a popular product, however like anything as they become more popular it is near certain their pricing will increase. Hopefully, however the quality and design will also follow suite (not that it needs to; I simply mean I hope one doesn't just pay more for the same product).
==Items I would like to see Superdry make in the future==
Now I know you may feel this section to be slightly strange, but like all brands there are some items/ markets that Superdry could and should venture out into. Firstly Superdry could make gloves, this may seem weird but I have not seen one pair of gloves - it needs to be done. Secondly they could produce a fragrance; many other competitors such as Abercrombie and Fitch, Hollister and Jack Wills all have their fragrance collections and as of yet Superdry hasn't got one. I personally would love a Superdry fragrance, especially thinking it would probably be rather quirky similar to their other products. And finally, on a rather selfish point, I think it would be excellent for Superdry to make woven underwear for both girls and boys. I think this would be extremely popular because more and more girls want to wear designer underwear - the perfect example being Jack Wills's pants. And as for the boys well we want to wear underwear to bed that doesn't have any possible health risks (to elaborate according to scientific research tight boxer shorts can make a man infertile)
==Negative - surely not...==
There is one downside to the brand, down to the fact it has become so popular the brand has, in some respects, become common. To explain I purchased my first Superdry Technical Jacket two years and three months ago (date taken from a receipt I kept); when I bought it there were three other people I knew who owned the jacket. As of this Christmas I would be surprised if when walking down a high street you didn't see at least five people wearing one. The question is will Superdry's popularity work against them? Will the fact that so many people having one product deter others from purchasing it?
This of course is a problem faced by many brands and I will be interested to see how Superdry cope, possibly they will release new jackets or like they already have update the jacket (they have already brought out a polar technical jacket which is £74.99 and features a fleece coating the inside layer) - is there such thing as a good thing? I would be interested to hear what you, as potential buyers think.
A brand which is popular, relative inexpensive - especially when thinking that you can purchase it for half the price on websites such as Asos and Superdry's EBay store, and brilliant quality... Is it too good to be true?
Many find it hard to believe that Superdry have become so popular in so little time, with so little advertisement, fuss and effort, even naming it a 'fashion phenomenon' after achieving impressive profit growth: recording a profit for 2010 of just under £120 million. I however believe it is quite simple and plausible, they make statement designer clothes with their bright orange logo, their quirky designs and a style suited for all - at an affordable price ranging from £18 (their 'Osaka t-shirts) to the more expensive but equally attractive £175 (the military pea style double breasted jacket), they make clothes generations want; they not only follow fashion trends they change them, they make them and they revolutionise them. If I were you I would get involved before you are left chasing a runaway kart
If there are any questions or queries I would be happy to answer them, thank you for reading.
This review can also be found on my Ciao account under the same name (BazzaBoyT)