Newest Review: ... stylish, still have a great fit, still a good quality and still look very good. I'll start with the t-shirts and, granted, the cheap... more
good fashion brand gaining popularity
Superdry Clothing Company
Member Name: ajbluestar
Superdry Clothing Company
Date: 19/05/10, updated on 19/05/10 (898 review reads)
Advantages: good quality clothing
Disadvantages: nothing major
This clothing company seems to be one of the fastest growing and popular ones around at the moment. Virtually on every high street it seems you can see people now wearing this brand of clothing. Superdry is one of the in fashion brands currently. It seems almost impossible to read about Superdry without hearing about it's association with the name David Beckham. He chose to wear one of their jackets and also an Osaka t-shirt. This has probably helped their cause more than any advertising campaign they could have conjured up.
This fashion brand has only been around since 2003, but thanks to famous names like Beckham it has become very popular in recent years. Superdry garments combine vintage Americana fabrics with pseudo-Japanese text. You would probably then be surprised to learn, if you didn't already know that this company was started up in the glamorous location of Cheltenham in the UK and initially traded as Laundry Athletics but changed to the Superdry name and opened it's first store in Covent Garden, London.
They sell a wide range of items for women and men which include t shirts, jeans, jumpers,hoodies and jackets. They also sell accessories such as belts, bags, scarves and hats. The items are maybe in the slightly above average price range in terms of their RRP but they are of high quality and are made of quality materials and also have good stitching and designs. The RRP tends to be about £25 for a T Shirt and £54.99 for a hoodie.
The products are sold in official Superdry stores which are now located in quite a few places around the country, department stores such as House of Fraser. They can also be purchased online from the official Superdry website as well as some other websites.
There is a Superdry outlet store on eBay which I have used to buy a Superdry hoodie from. The products on this outlet store tend to usually have minor defects or are over runs or samples which can be in perfect condition. I managed to get one for less than £30 in perfect condition where the normal retail place of a similar item would be around £54.99. The hoodie is of a very good quality and the inside also feels like it is made of materials that will help to keep you warm. There is a logo and design on the front which has the brand name Superdry and also some Japanese text which is usually also on their items.
The outlet store address for those interested is: http://tiny.cc/f05a9
Some research and financial news I found on this brand : Supergroup's sales rose 83 percent to £139 million in its financial year to May 2. Profit in the first six months of that year was £7.8 million, more than the company made during the entire previous financial year.
This is from the New York Times so this probably shows how far this company has come since it was first launched. Whether it can sustain this is another matter. Supergroup is the company which owns Superdry and it also has a couple of other ranges which inlude 77Breed, inspired by snowboarding, and SurfCo California, with a vintage surf look.
The pace of growth has led some analysts to wonder whether the brand can maintain its momentum in the competitive fashion market. If it can keep differentiating itself from other brands then it could continue to be successful.
Overall I would give this brand of clothing 5/5 stars. I would have maybe given it a bit less if I had to pay full price but the items are of a good enough quality to make it worthwhile even if purchasing at the RRP. It is not really a surprise they have become very popular especially after David Beckham wearing the brand.
Summary: good clothing
More reviews in the field of Apparel Store
- Smart-priced fashion
- Hollsiter - Hey! What's Up? Welcome to the pier!
- More trendy than years ago
- A bit like Marmite I guess...
- Quirky, fun whimsical
- Mens fashion which is of good quality and is affordable
- Jack Wills
- Received three dresses as a present!
- Be the trendiest university student.
- Uniqlo: you-need-to-go