* Prices may differ from that shown
Mondo magazine has just hit the shelves with the strap line 'Having a good time. All the time'. To back this up the magazine has a nipple count of over 25, and in order to appeal to the widest audience possible those nipples can be found on men, women, cartoon characters and plastic models. Notionally priced at £3, the first issue is sold at £1.50. Travel seems to be its biggest editorial area, but so as not to overwhelm its readers there are few articles that cause you to have to read a second page, and plenty that take up just a couple of paragraphs. Other stories focus on shopping and high style, but don't worry, these are fleshed out with pictures of very nice bottoms. There is a little sport and cinema thrown in, along with high tech gadgets. The travel writing isn't bad, but it does focus on what to do if you have oodles of time and sacks full of cash, so it's very much aspirational reading for me. Overall I think Mondo has some way to go. I feel it wants to be a rather racy version of a style magazine that can be enjoyed by men and women (preferably together), but it seems to be a little muddled. Advertisers are baffled to with ads for perfumesand watches filling the main pages and a bizarre mix of spot creams, plastic surgery, condoms and boys toys in the back. Mondo is worth £1.50 for a first look, but I doubt I would choose it a second time.