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My Experiences and Advice
 My Experiences and Advice ... your qualifications? What are the ups and downs of the profession?Newest Review: ... This is where diplomacy skills come in - you have to be able to demonstrate to clients and colleagues alike that you can deliver, without setting yourself unrealistic targets (I learnt early on that if that report wasn't going to be ready until tomorrow, there was no point making false promises that I could finish it today). Speaking to sales people on the phone makes up a large part ... more ... of the media buyer's day - your senior colleague, the media planner, will give you a schedule for a planned campaign, and it is your job to phone up, negotiate prices and make sure the campaign is brought in under budget. This means sweet-t...more |
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My Experiences and Advice: Spending other people's money (802 words)
by Nozz - written on 15/04/02 (Very useful, 68 readings)
Rating:
What a great way to earn a living, you might think, and indeed being a media buyer is a good laugh, but its not all fun and games... What exactly does a media buyer do? A media buyer is the person at the end of the chain at an advertising agency, the one who actually spends the cash. If you see a billboard from the bus, or a banner ad right here on Dooyoo, a media buyer put that ad there. Some might say that makes them the most unpopular people on the planet, but well, a job's a job and somebody has to do it. (I'm not going to get into an argy bargy about the rights and wrongs of advertising on Dooyoo, there are other areas for that!) ...
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