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My Experiences and Advice

Description: Write here only if you have personal experience of working as an advertising account executive. Why did you decide to ... more

My Experiences and Advice ... become one? What are your qualifications? What are the ups and downs of the profession?

Newest Review: ... this? Well, I started off with no experience but I managed to sell myself at interview. At least that is what I was told. At first I had a £200 target to reach each week to keep my job. I know that doesn't sound much but bear in mind that the average price of the little lineage adverts that I cut my teeth on was around £1.20. That's a lot of sales. Apart from selling the advert I ... more

... had to be my own copywriter and generate the correct paperwork for invoicing. Then I graduated to selling display advertising. That's those in boxes with little pictures. It should have been easier to reach my all important target but it wasn't. ...more

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My Experiences and Advice: Grand title for a hard graft job! (775 words)
by janharper - written on 01/10/01 (Very useful, 94 readings)
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The job title 'Advertising Account Executive' sounds very impressive. It's a fancy name for a very hard way to make a living. Advertising Executive jobs come in several 'flavours'. There are the 'posh' up market ones in large advertising agencies like Saatchi and Saatchi, or the not so glamourous local paper advertising sales staff variety. Well, I must confess that I spent twenty years as the latter. You need experience to get to the top and there's a glut of experienced Account Executives. The big agencies can take their pick. When you've got your experience at around 30 years of age you're too old for the ...

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