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The Hasselblad H1 was built from the ground up to fit your needs, and is loaded with more features and finesses than any other medium format camera on the market today.
In the past, many professional photographers have shied away from auto-focus cameras, complaining that the slow speed of the auto-focus let valuable shots slip away. Quite often it was simply quicker, not to mention more reliable, to focus manually. The H1, however, offers lightning fast, super-accurate focusing under almost any conditions, guaranteeing that even the most fleeting of instants can be frozen accurately and clearly.
And under the sleek outer casing of the H1 lies a lightweight, high-strength aluminum core surrounded by a solid stainless steel housing ensuring reliable and durable performance under even the toughest of conditions and for many years to come. In addition, the H1's central lens shutter design enables virtually vibration-free exposures at even the longest shutter speeds and makes the H1 capable of flash-synchronization at all shutter speeds, up to 1/800 of a second.
The advanced auto functions of the H1 take the guesswork out of your photography, allowing even the most spontaneous of shots to be perfectly focused and exposed. In addition, the H1 can be customized to suit your individual needs. The H1 allows you to save specific setting groups as so called profiles so you can then instantly access a whole range of pre-determined options at a press of a button.
This extremely useful feature enables the H1 to adapt to your specific work method or style, not the other way around. But even when changing settings manually, the H1's ergonomic design and intuitive user interface enable you to make fast, easy adjustments without removing your eye from the viewfinder or your hand from the grip.