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Formula One Sponship
Motor racing - Formula 1
Member Name: stevecadwell
Motor racing - Formula 1
Date: 18/12/01, updated on 18/12/01 (57 review reads)
Advantages: Global, Exciting, Highly visable
Formula One Sponsorship is an excellent vehicle to promote your organisation on a global scale for example Brother has been involved with Formula One sponsorship since 1998. By using the Formula One promotion slogan"HIGH SPEED SOLUTION," which expresses the spirit of Brother's products, Brother has been successful in raising its brand awareness over the world, especially in Europe. With this new sponsorship, Brother will continue to strengthen its sales promotions through the year 2000 Formula One season and work to increase our global market share.
Jordan Grand Prix Ltd. founded in 1990 by Eddie Jordan entered Formula One in 1991. Located in Silverstone, across the road from Britain's famous motor racing circuit Jordan competes in the World Championship under the official team name 'Benson and Hedges Jordan Mugen-Honda'. In spite of being based in the UK, it is registered as an Irish team, competing under a license issued by the Royal Irish Automobile Club. In 1999 the team ranked 3rd in World Championships for Drivers and Constructors and their drivers for 2000 are Heinz-Harald Frentzen and Jarno Trulli.
Seiichi Hirata, Managing Director of Brother International Europe Ltd. said, " We have been successful in encouraging Brother's "HIGH SPEED SOLUTION" image through Formula One sponsorship. Jordan is one of the strongest contenders in Formula One, and their Mugen-Honda engine is one of the most powerful in the field. The partnership of Brother and Jordan offers both a chance to enhance their image worldwide."
On announcing the deal, Mr. Eddie Jordan, Founder and Chairman of Jordan Grand Prix Ltd. said, "Brother is famous world-wide, and its reputation for making market-leading, high performance, high technology products is legendary. We are very pleased to have a new and exciting partnership with Brother."
This is a glowing endorsement as to the effectiveness of Formu
la One Sponsorship and is something I think Egg should get involved with
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