Britney teen aims hit, but oh so not for me! (Oops I Did It Again (2000) - Britney Spears)

Member Name: pmcds

Product:	Oops I Did It Again (2000) - Britney Spears
Date:	28/06/09 (37 review reads)
Rating:

Advantages: Couple of decent tracks

Disadvantages: Disappointing on the whole

No matter what you may think about Britney Spears, there's no denying her commercial appeal, particularly to the teen market at the start of her career. As she has aged into a twentysomething, her fan base has moved with her, and her music now appeals to a slightly older market. Teen girls have Hannah Montana and High School Musical, and things like Camp Rock and the Jonas Brothers, so Britney's power of this end of the market has diminshed somewhat. As a result, her music hasn't so much matured as been targeted more towards an older audience, lyrically and visually, almost becoming more adult.

It is in making a comparison between the music she releases now, such as the album Circus, and her older stuff, such as this album, Oops...I Did It Again, which a much more teeny bop feel to it. There are a few tracks off the album that were released, becoming number 1s straight away, and there are also some which seem to be mere album fillers, fulfilling the quota in order to make sure there are enough to pop an album on the shop shelves.

The title track sits proudly at number 1 on the tracklist, and was a very catchy number when it came out. Similarly, Stronger, at track 2 was also a hit, and this one shows the start of the pressure that fame can bring in its lyrics. Track 7 is a nice, melodic example of how 'nice' her voice can sound, and while it aims at the same teen market, there is definite vocal maturity there.

However, I wasn't really a fan of the rest of the album. When Your Eyes Say It is a load of sentimental nonsense, and the lyrics just bug me, as does the tune itself. Don't Let Me Be The Last To Know is similarly a disappointment, although it was somewhat a hit for Britney. However, I think part of this was the fact that it was her performing it and releasing it, and nothing to do with whether the track was any good or not.

Overall, there are 13 tracks, and while they all conform to a teen market, and no doubt hit this niche very well, they are all just too similar. her cover of I Can't Get No Satisfaction just doesn't sound right with her voice, and was perhaps a couple of years too early for her in terms of maturity, and it perhaps sums up the limbo status she was heading for at the time. This album was released in 2000, just before she started with the whole changing into a woman thing. She hit the market with her teeny bopper appeal, and has recently launched herself back into the limelight (apart from her disappointing live performances), but this album is a bit of a let down unless you're the target teenage girl, I feel.

Luckily, it's one my wife bought, as she was (near enough) the target market at the time. We don't listen to it much, and I very much doubt that will change any time soon. The album is currently available from amazon.co.uk for around the £3 mark for a brand new copy, but 1p on the marketplace.

Summary: Britney's 2000 album. Couple of decent tracks, then disappointing fillers