Not to bad. Nice beach and a very nice looking bird on it. The snow looks nice as well. Good photo's but why have the Logo just left of the right hand side and not fully across?? i also think they are limiting themselves with just the beach and the snow. There are other things to do on holiday. They are just attracting 2 types of audiences when there are many more. Nice drop down box though. Maybe a full ad of just Expedia with a catchy title to it. Also I thought it was a type of encylopedia not a travel site :)) Not much else to ad really, would not mind being at that beach right now though.
Expedia Banners really did NOTHING for me at all. The Banner on the DOOYOO home page was not even noticed until i saw the "express an opinion" on this banner link. I studied the banner for quite a time and wondered if anyone really would be interested or want to immediately click to the site for a "bite of sunshine". Sorry expedia although i have used your site if i was a new user looking for something special i would not be encouraged to go to you from this banner ... definate thumbs down.
As in all Banners on the Internet at the moment Expedia have got the little drop down to click on. How boring is this. It does not in any way tempt you to click on and find out what is in store. It does not even look remotely appealing. Cheap Holidays, Flights & Breaks or even ideas is what you are looking for when you surf. Also when you surf generally you are looking for something, hence the banner really needs to stick out and say something. This is the same as everybody elses. ie very poor.
What is wrong with advertisers that they can get banners just so so wrong! The urbia banners are pretty much the prime example of exactly what NOT to do. Now, I'm no advertising guru but I do know exactly what gets my own and other people's backs up about banner ads...and I belive that urbia's banners cover most of them... Firstly they are garishly coloured. OK, not the most annoying thing in the world, but lets be honest, who is going to be attracted to disgusting colours when there are more pleasant colour schemes out there? What impression does this give of the site? Yes, it may catch the eye...no, it does not encourage us to click upon it. Couple this with the fact that some of them commit the ultimate sin of FLASHING(grrr) at you incessantly when you are trying to concentrate on the page - the actual reason you surfed by in the first place. Then, take one big mixing pot and throw in some 'misleading information' tricks. You know the thing I mean, the banners which look like error messages with the big red 'X' and a warning message compelling you to click, or the obscured message whcih requests that you scroll down to read more...both of which actions direct you to the website. Is urbia.co.uk so bad that they must trick us into visiting their site? Well, I really have no intention of finding out having seen their banner displays. Sort it out people, employ someone with an ounce of advertising knowledge and do us and yourselves a favour.