To be honest, I haven’t noticed this particular banner on dooyoo for quite some time. However, not being one who is easily discouraged once I have decided to doo anything, I checked this site out and, as you will be able to see from the opinion that follows, I am truly glad that I did. On their publicity 'bumph,' their logo says, “Where women find answers” and that is as good a way of describing this Internet site as any other. I first came across iVillage many moons ago, when I was a mere beginner at the dawn of my Internet experience. In those days, I found iVillage to be an excellent site, with loads of interesting links and with a content that would appeal to the most pernickety of people. It only had one fault. It was based in and had a content focused on American interests. Now, I’m happy to say, all that has changed and - in partnership with Tesco - iVillage is providing a 24-hour on-line community, where women of all ages can find advice, support and information on almost everything imaginable. Anyone looking at this site will see that it is not simply another ‘woman’s site’ with advice on how to remove those stubborn stains from the Mother-in-law’s carpet or on the vital, life-saving skills needed to select the right shade of lipstick - oh no-no-no-no. Yes - iVillage is much more than that. According to their publicity ‘blurb’ they have ‘informative articles’, expert advisers’, ‘provocative message boards’ and can answer questions on the ‘things that really matter’ in life. I’ve taken them up on their invitation and as far as I can se, they are definitely on a winner. Among the sections of this site that I found to be of interest I found were; FOOD When you’ve only got one egg and half a chicken in the fridge, - this is the section of iVillage to make
for. iVillage have on hand what they call ‘inspiration’ - in the shape of their ‘Recipe Finder’ - which has links to Tesco.com - so you can have them deliver the other half of the chicken , - just don’t try asking them for five eggs ;-7 NEWS AND POLITICS My favourite section of the site. - OK so I know, - I’m a very ‘sad person’, - it’s who I am - so there. ;-) When I say politics, don’t get me wrong, it’s not all MPs kissing babies and the like, - Oh no-no-no-no-no. Yes. This is a place for those who really want to ‘do something’ ... check it out and you’ll see. This week (w/e 8th July 2001) there are items on “...your views about the Bulger killers, and whether or not women will ever fight on the front line. WORK AND CAREER If you’ve ever felt like chucking it all in -doing it ‘your way’ and starting your own business then, in this section of their site, iVillage reckon they have the solution sewn up. On the other hand, if life at the office is not what it might be, then iVillage are there for you too. They have advice, - loadsa hints and tips on how to survive in the meanest of offices. DIET AND FITNESS Now here, I thought, was the answer to an ever-so-slightly-overweight-Glasgow-Girl’s problem. Those good people at iVillage were saying that they could help ‘me’ to avoid those diet ‘dead-ends’ and take a route that will suit me best - That’s quite a statement when I think about just how many ‘dead-ends’ I’ve been down - diet wise that is. iVillage reckon that their ‘diet finder’ is the answer to this maiden’s prayer. We’ll see. I may just get back to you on this one. In addition to the aforementioned, there are sections on ASTROLOGY, COMPUTERS AND THE INTERNET and R
ELATIONSHIPS. The first of these is something I know soo little about and, I feel, to bring it into my already overcrowded life at this ‘late’ stage would be - to say the least- ‘shutting the stable door’ if you see what I mean. The other two headings are the ones that caught my eye right away. Computers are an integral part of the auldmac/Glasgow Girl household and therefore are of great interest to me - - as for RELATIONSHIPS ... well, did I tell you about the time .... ? No, I think I’ll keep that for later. - Much later ... Seriously, to date I have not had the opportunity to investigate these two sections at any great length and, as I would hate to do them a dis-service by simply skimming over them, I will omit them from this opinion. All in all, iVillage is an excellent site, with loads of interesting sections and links to the best possible relevant sites. Although it is aimed at the female population, I would think that many men would find at least some of its content to be interesting - if not extremely ‘educational’ ? Enjoy GG
This ad grabbed my attention, which is quite a feat in itself as I have a very short attention span. It is slightly mysterious as it does not say what i/village is, but it still entreated me to link to it. The lure of finding out more about your name is a fantastic way to get ppl to link to it as we are now all obsessed with getting in touch with our 'real self', and anyone with a childlike mind (like me) can be amused for ages typing in the names of everyone and anyone they know just beacuse. Also the use of the Mona Lisa leads you to think this is a sophistcated website, which I believed to be some kind of database of a kind of personality test site such as emode.com, so as you can imagine I was quite surprised to be confronted by a baby naming site. I think may be a bit off-putting at first as this site is 'pregnancy & baby' to help you choose a name for a baby, but if that was on the banner iI probably wouldn't have even bothered looking at it so..... I suppose the banner worked!! It may not be the best ad for i/village as it does not directly link to it and people could just link to the naming page and not look at the rest of the site (as I did) but I still had fun finding out that by name I am a princess and my boyfriend a cart-maker hehehe! ;)
I spend a lot of time at ivillage, and although they often have this banner on their site, it really desn't convey anything of what the place is actually like. I like I village, it has a sense of humour and plenty of useful stuff. There is the odd sex survey and tips, which are fun, but its somewhere you'd go just for sex talk. It's a good location for women online and a god online comunity. I don't know why they thought this banner would be a good thing to use. On to the banner itself. I like the frequency at which this banner changes - it doesn't cause an irritating flicker in the corner of the eye and leaves the content on for long enough that you stand a chance of reading it. If I knew nothign about ivillage, i doubt I would associate this banner with any of the things ivillge is about, so on that score its a bit of a failure. However, sex sells on the internet, and this may attract a few people who might not otherwise have gone to look.
It degrades men and pandas and is only aimed at women, I think it should have men who act like women and dolphins. It seems to me like a blatant attemt to start a sex war. I will be writing to my MP about the politcal incrrectness of this sexist advert. It very offensive and should be removed. This is just my opinion, but I guess us men need to stand up for our rights! As for the last 30 years women have had everything handed to them on a plate. Higher payed, better hair and handbags. Something must change
Well I'm assuming this belongs here in the iVillage banner section, but so far what I see is not so good. I mean do they think they HAVE to put that much on their banner??? As far as I'm concerned that is too much information in too little space, something simpler would have done the job much better. Maybe even having a better animation or put the information in a rolling format that lets you see a part of it at a time, after all it would be easier to read and that's what people are doing, looking at the banner reading the info and making a decision on whether to click on it or not. *UPDATE* I've actually seen another banner for iLearnTo...and it is MUCH better. They have less information clogging the banner, making it easier to read, and with some animation have still managed to give enough information to let you know what it is they are trying to get you to take a look at. I also think this second banner is better as it peaks my interest more. Possibly because it doesn't bombard you with quite as much writing/info as the first banner I saw. Because of this banner I'm going to up my opinion of this type of banner. Not as much as I might have done though, the first banner is still lingering ::grins:: I saw it just a while ago.
Its rubbish the backround picture doesn't change and it just changes words ever few seconds. It is not a bright enough colour it is just blue with white text. This is such a dull banner i am going to give it one of my lowest marks of all time and that it low. Here are a few words i would use to describe it:- rubbish boring cr*p awful dull and there only a few of the words. You can see by my opinion how rubbish i think this really is
It does not grab ones attention. It simply sits there flashing-there is nothing unusual or innovative about it to make it stand out from the crowd. Graphics are simplistic. The banner does not let you know enough about the product, to arouse interest. ivillage although a good and reasonably innovative concept with great name should make itself more well known through conventional media forms first, such as magazines and newspapers of the target audience it aims to attract. People will then be aware of it and be drawn to it even more and may even click on it!
This advert worked mainly because it didn't spell out exactly what the site was for. It hinted at various things, but there was no specific reference to the contents of the website, which made me want to go and see. So very effective in that respect. It also had a good impact value. The way in which the banner flickered from one bright picture to another fairly quickly made me take notice and have a look. I didn't particularly like the design of the pictures but it obviously did what it was supposed to - grab my attention and make me want to go to it- so it's a very effective banner.