Newest Review: ... needed to select the right shade of lipstick - oh no-no-no-no. Yes - iVillage is much more than that. According to their publicity ̵... more
mysterious and effective
Member Name: emmrrr
Date: 29/12/00, updated on 29/12/00 (5 review reads)
Advantages: intriguing+attention grabbing
Disadvantages: the design on the banners not particularly attractive
This advert worked mainly because it didn't spell out exactly what the site was for.
It hinted at various things, but there was no specific reference to the contents of the website, which made me want to go and see.
So very effective in that respect.
It also had a good impact value. The way in which the banner flickered from one bright picture to another fairly quickly made me take notice and have a look.
I didn't particularly like the design of the pictures but it obviously did what it was supposed to - grab my attention and make me want to go to it- so it's a very effective banner.