It seems to blend in too much with the background and I'm not sure what the pic is trying to do. The "pricerunner.com" symbol is nice. It works really well due to its simplicity and basic shapes and imagery. The flags in the bottom right hand corner stand out well and good use of movement and colour is involved. The man with the glasses is a bit matrix-esque which is good I think. The flags give information as to which languages they support.
Upon first viewing the "pricerunner" banner I got the impression the subject matter had to do with working out. I don't relate running with shopping.I feel they should associate shopping with pleasure, relaxation and relative to everyone. I am a fitness minded person so I was attracted to what they may be advertising, however someone not of the same mind frame would probably have no interest in clicking this banner, which is unfortunate as it deals with products that everyone would have an interest in.
Well here goes for another of my opinions on banners, this time I have decided upon doing one for Pricerunner as it seems to be the one I keep seeing today. I have to say that this banner is so dull to say the least, they certainly wasn't having a very imaginative day when they thought this one up. The banner is a series of rotations if you can call it that and basically apart from a small amount of text changing with very limited information the is not much happening at all. The main colour scheme to this banner is blue but is teamed up with some yucky orange text, which in my opinion is a definite No,No!! To the right you will see a guys face and I find myself asking what on earth as a guy got to do with them trying to advertise a product? Perhaps this product is for men, which counts me out apart from the odd weekend when I feel like cross dressing with some of my husbands clothes!! The text does give me some indication on the product but not much and unless you are a clairvoyant or something you will not be 100% of their advertising aim with out having to go to their site. Which I did in the end, not because this banner had a pulling power to drag me in but because I wanted to see if their site was as dull as this banner, which incidentally it is. The only clue that I could tell from this banner is that it is available to the UK, Sweden, Denmark and France as it had small flags included in the banner. So what does the text say on the banner? Compare before you shop, find the best bargains this summer, take a trip to pricerunner. What does the text tell me? It tells me that you can compare prices to find bargains if you click on this banner, but what are the bargains? is this a online shop? or is this just a agent with several links to other online shops? I feel this banner is a great disappointment and if you think that perhaps the site will be more impressive then think again it's w
orse. It lacks any kind of imagination that you would expect from an advertising campaign and there for would not draw many people interested in what they are selling.
This is a very good eyecatching banner which looks like a caption from a game of Pictionary. The banner catches the eye and give a human user interface perspective of a service which is available throughout europe. You can imagine before you even go to the Pricerunner site what the site contains and it also gives you a clue as to the general feel of the site. I like the look of the Pricerunner logo itseld and this gives the product a professional feel. All in all this is a very effective advertising banner.
The Pricerunner banners have, at not time, made me want to click through. One of the banners in particular (Like a CD player with dark blue background) was amateurish and almost unreadable. The banners give no real idea about what Pricerunner is or why it would be to your advantage to click through to the site. As more and more people avoid banners and almost become oblivious of their existence, banners like these will be the losers. A banner ad MUST attract the user but more importantly must attract the right users for their sites. Pricerunners ad designers should go back to the drawing board.
This is not a very imaginitive banner. It does not stand out on the page like it should. It should have some vivid color in it to catch your eye, so you want to look at it. I was reading the page and had not noticed the banner until I caught movement out of the corner of my eye. Surely pricerunner.com can come up with something that stands out. Also this banner does not give you a clue as to what pricerunner really does for you. I prefer just a little more information in this banner.
The thing about banners are that most people don't even notice them, when I go to a website I am not looking for advertisements and almost every site has them so if you want people to notice them they have to be eye catching This banner I see as dull. the first time I saw it did not draw my attention it needs to be sharper and pass the information quicker. The animation is good and I do like the theme.
Not very impressed with this banner - the colours are dour and not very easy to read due to poor contrasting choices. The logo in particular is very difficult to make out against it's background which should be a crucial aspect of the banner. There's no real 'invite to treat' that would get me to click on it - it just doesn't work as on-line advertising. There should be something to catch the user's eye amongst the rest of hte web page in which it is going to appear. A shimmering metallic backgoriund rather than the bland grey would improve it to start with. How about RED buttons - red always seems to denote 'excitement'. Then we'd be on our way to creating a more useful and effective click through device.
I like the colours in this banner, they seem very spring like. I would love to win a aibo dog so this certainly caught my eye. The site is very good and extremely fast to use. I bought a cd using the service and I saved 45% by buying it from Tesco. I didn't realise that they were that much cheaper. I guess that unlike other sites like Kelkoo and Dealtime, Pricerunner also compares prices with high street retailers which to me makes sense.
THis site is sooo unimaginative not unlike pricerunners other banners. I think that they should reconsider their choice of colour. What is that banner supposed to be anyway, I think that if they went for a nice colour scheme, it would look so much more proffesional and draw in more people. At the moment, i would not even go as far as reading the whole advert because it looks sooo boring. The content may be fantastic, but in a world caught up with cosmetic apeal, that does not count for a lot.
The purpose of banner ads is to draw people to the site in question. This Banner ad doesn't. It is dull and although it offers a prize for signing up, it isn't that good a prize (or particulary well aimed at the target market). To be better this ad would need to be more eye catching, have a better description of what the site does and, if they are offering a prize, better targetted at a specific audience. In its favour, it doesn't flash or use garish colours to atrach attention to itself (and give the viewer a migraine!), and there is a (very small) tag line to describe the site function.
I was very unimpressed with the banner displayed. The colouring detracted from the message - black print on dark blue on light blue - is hardly the most legible combination and I do not have the time to struggle to read a company name. You may not always want to "click here" at that moment and being able to read the company name is as important as the advert content. I even had to look back at the top of this page to remind myself of the company name!
The colours are horrible , Reminded me of the Lowry Gallery I visited this weekend The paintings were trememdous and what an insight into the man himself but unfortunately the building that housed them looked like it was made by accident. The organge and purple colours were ugly and clashe with the blue spotted floor. its exactly the same thinking I had when I saw the banner. IT works for Energis strangely enough though dont ask me why it must be the internal character design.
This banner contained too many garish colours which made it thoroughly unpleasant to look at. However, if you could look at it long enough, it was reasonably clear to work out what it was advertising. I think it would be better without the animation, it was quite frustrating wating to see what was coming up on the right hand side of the banner. I think the choice of so much orange in the colour scheme is the main problem, especially when compared with the red on the right hand side when the banner was advertising a Curry's vs. Comet comparison.
loud aggravating unecessary constant flashing - in fact so annoying I had to think to remember what the product is that it is advertising. If I remember I will be sure to avoid looking at it again. Too many colours, they may grab the eye but only to make sure the eye looks away pretty quickly. The concept of a central comparison area is sound enough but the banner definitely needs refinement, I suggest a good advertsing company could do better than this.