Stick dooyoo onto those walls... (Public Notice)

Member Name: chris105

Product:	Public Notice
Date:	27/03/02 (73 review reads)
Rating:

Advantages: very effective, the adverts were cool and striking

Disadvantages: might have been costly?

This is going to be a short op, so don't worry, you don't need to take any particularly deep breaths. Relax (and read...)

I realise this is probably the strangest category for me to write in, for the following reasons: (1) I'm not a Londoner so I don't make use of the Tube regularly; (2) this is a very old (or should I say defunct?) category on dooyoo, and (3) the adverts are no longer up... as far as I know. Yet, my migration to dooyoo (where I've been a faithful for 14 months and counting now) owes everything to one of these Tube adverts.

In January 2001 I was in London for a few days, and while on the Tube back to Heathrow I stumbled upon this poster. Picture the scene: a sweaty straitjacket-effect compartment, a long trip (for one used to minuscule distances, that is), a suitcase to drag along, a flight back home to catch, and the prospect of work the next day. And, to top it all, boring adverts plastered all over the Tube: pay your ticket, or else... / Buy insurance "kilcem" and you'll never pay a penny extra again... Suddenly I come across this bright and cheerful dooyoo advert. A funky question-mark drawing. Doowhat? Never heard of that before. Writing? Mmmm, sounds interesting... Get paid for writing? Whooah, even better... So what's this website all about? Where's the catch?

There and then I made a note of the site, and moved on to the next advert (or to the next passenger to stare at, I'm not quite sure which one it was). But back home, safely ensconced into my chair before my faithful Mac (yes folks, this is a subliminal advert for Macs), I checked out the site. And, as they say, from there on I never looked back...

What am I trying to say here? Simply, that given the present brouhaha over the lack of interest among dooyooers and the defection of a few, and repeated comments around the site that dooyoo could do more to attract new readers, I'm sure the dooyoo-meisters co
uld do worse than to re-instate this promotional campaign. I'm not aware of why this was stopped: was it deemed to be ineffectual, or were the Tube rates prohibitively expensive? It surely cannot be as costly as a television advert campaign, which is the only more effective means of marketing I can think of. All I can say is that stopping the Tube advert seems a pity, since if the advert could attract a blase' tired and uninterested passenger, it could potentially attract many more.

Tube passengers are a captive audience waiting to be exploited (as it were... with apologies to all you tube-users out there!), and the bright and fun-looking dooyoo advert sure stood out among the barren wasteland of insurance and fines adverts. Not to mention that the dooyoo advert was the only one that promised to pay money, instead of take it!

Another advantage of Tube adverts, in my view, is that most passengers are repeat passengers, who will thus be re-exposed to the same advert until the name dooyoo leaves some sort of impression in their minds... Who knows, one of those passengers might be in the market for a new car, or even a new mobile or (dare I say it?) a new book - and the name dooyoo might click when they're clicking away at work (while they should be working, of course...) and land them in this corner of virtual-paradise...

Just a suggestion, folks...

Anyone to second this?

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