“ Melanie Sykes was at the forefront of these ads which challenged our preconceptions of glamour - and people from Manchester. Isn't that right, Tarquin? „
When I first saw this advert, I thought it was an ad for the tyre manufacturer Pirelli (as it is very similar in style). Imagine my surprise when I see Melanie Sykes in an ice-cream van, asking "Do you want a flake in that, luv?" I think the advert works really well because the product sticks in your mind easily - the image of the pint of Boddingtons with a flake in it is very funny yet still relevant to the ad. It shows that the drink is refreshing and also has a head on it (hence the flake reference). This is certainly a lot better than the more recent advertising campaign being run by Boddingtons.
This ad is very witty and in my opinion would sell the product. It is showing us that using an ice-cream van in the middle of the desert would quench anybody's thirst! The fact they use an ice-cream van is very clever in showing the creamy head on the beer. Using such a broad Manchester accent makes me feel like she is one the lads and that us women do drink pints too. They have taken the ad further and now show a scene which to me is from the 'Shining' - a sure enjoyable drink after a good scare! Witty ads work as long as the point of the product is not lost.
I would if it was given by the lovely Melanie Sykes, however that is a different story. When you first see this advert you don't know what is going to be for, as to start with its just a man running. Is it for a pair of Nike Air Max trainers, or Perreli tryes, no its Boddingtons. But the good thing like any good advert it should stick in your mind, and this certainly does. As the man, who is running is following an chasing an Ice Cream van, for a pint of Boddindton's, which he gets and becuase of the head on top of the pint, Melanie Sykes asks would you like a flake in that, luv. It is slightly better than the adverts that they have replaced it with but they are still funny. I can't see anyone not liking this advert, unless you are an advert hater, as some of them like this one are works of art.