Commission for Racial Equality

What is the point of these adverts?, ok obviously they think that these adverts will work, but really they won't, I doubt it very much that someone is going to see the light after watching it. They spent a lot of money turning the coloured people into white people, but just 'blacked up' the white people, which is patronising and stupid! However the whitening/blackening is not all that there is to different races, white people have smaller lips than coloured people, and so the transformations are not enough. I cannot take this advert seriously... after all, Peter Stringfellow is in it... they have to get celebrities in it, who say ...  Read the complete review

While anything that tries to persuade people who have racist views to change their opinions should be applauded, I really can't see this particular advert from the commission for racial equality having much long term effect. If converting people who hold this sort of view was as easy as that, it would have been done ages ago and there would have been a whole series of such commercials over the years. The main plus point of this advert so far has been the large amount of publicity it has generated, due to the stars involved, and this has at least brought racism into the spotlight and onto the agenda. There is no denying it is fairly well put together and the ...  Read the complete review

This advert is supposed to somehow convey the message that colour doesn't matter using revolutionary new computer techniques to change famous celebrities into their opposite race counterparts. It takes the obvious characteristics of the people and questions whether their colour effects them. There is a humorous but serious feel. Chris Evans saying 'would it make me more annoying' the best bit. The effects aren't actually that good and it's actually quite scary. I don't think it conveys any message particularly well and people will never stop being racist just because of an advert, but has good intentions for a matter which definatly needs ...  Read the complete review

This much-publicised ‘advertisement’ has been produced by the Commission for Racial Equality and is technically extremely impressive. It features several high profile celebrities who are ‘morphed’ by special effect into different racial appearances. Each person then asks the question “Would I be more/less ….. if I was black/white/Asian?” (in the case of Chris Evans, “Would I be less irritating if I was black?” the answer to which I imagine we could all answer with unanimity !) I feel that the advert achieves some of its apparent objectives. It certainly is attention grabbing. Anything featuring A - ...  Read the complete review