Newest Review: ... atmosphere. The idea was that with Dunlop tyres, you're ready for anything, no matter how unexpected. But the impression the ad gave was one of cinematic gorgeousness, plenty of ambience but little or no emphasis on the product. It seems that tyre and car manufacturers seem to live in some parallel dimension, where actually saying memorable things *about their product* is overwhelmed by a desire to say something memorable. The analogy would be Tony Blair reciting a limerick on a party political broadcast. It'd be memorable, all right, but not necessarily convincing to potential voters. What's worse is that in a competitive ma... more