With this review I am spoiling you! (Ferrero Rocher - Ambassador's Party)

Member Name: Harleq123

Product:	Ferrero Rocher - Ambassador's Party
Date:	14/07/02 (817 review reads)
Rating:

Advantages: Funny, Familiar, Clearly successful!

Disadvantages: Ridiculously corny, is that really a disadvantage though?

I have seen the Ferrero Rocher advert described as "the worst ever" - but consider at little more deeply. Any publicity is good publicity and the point of adverts is to raise the public profile of a product. the very fact that we are discussing it proves that not only is the product, but the advert enjoying a high profile and a a success.
Yes they have been running the advert for years - but do you think they would do that if it was unsuccessful? Of course not, the marketing people are not idiots, and the shelves of Woolworths are packed to this day with those little nutty treats, where coconut pyramids are a distant memory.
The product? Well, its not amazing is it? Its a thin layer of cheap chocolate wrapped around some sort of inexpensive wafery stuff with some sort of nutty, creamy stuff inside all warapped up in value gold foil and sold in an attractive plastic box. The fact remains though that they are sold in huge numbers at a great profit.
The advert? Frankly I think it is hilarious and comfortingly familiar. The posh people from all the nations of earth munching on chocolates from the local newsagent and saying 'echalente' (bringing the word into our language). Nobody believes the scenario, but adverts are not meant to be realistic, they are about fantasy, and if they entertaining they are more likely to be popular, and likewise the product.
So I say, good on the Ambassador's reception - they're on to a winner there.

Summary: