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Great ad... pity about the follow up! -  Guinness  -  Horses and surfers Archive TV
Guinness - Horses and surfers 

Newest Review: ... colleagues, Jonathan Glazer has obviously been given free rein on the new Guiness advert to allow his artistic licence to spiral c... more

Great ad... pity about the follow up! (Guinness - Horses and surfers)

Bense

Member Name: Bense

Product:

Guinness - Horses and surfers

Date: 20/04/01 (901 review reads)
Rating:

Advantages: Excellent ad

Disadvantages: Has been allowed too much rope on that new ad

Flushed with success from both the general public (to whit, the winner of the 100 best ads) and critical acclaim from advertising colleagues, Jonathan Glazer has obviously been given free rein on the new Guiness advert to allow his artistic licence to spiral completely out of control.

The latest advert with its dreamworld of drinking squirrels and climbing over crowds to look into peepholes is so laughably pretentious and derivative that Glazer should be brought swiftly to heel. Simply because you have made a couple of semi decent pop videos and a good advert does not turn you into Orson Welles so get back to promoting the product and lets have less of this nonsense on our screens.

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Overall rating: Useful

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