“ Series of eight adverts with Al and Monkey announcing the change of name from On Digital to ITV Digital. „
Oh nobodies going to buy second division football and have third rate sports commentary inflicted on them by Monica Phelps on Eurosport for the sake of a knitted sock. Oh, but yes they do. However, this isn?t any old knitted sock it?s Monkey. Monkey. Educated at the highest establishments Oxford followed by RADA where his fellow contemporaries included Kermit the Frog and Miss Piggy. (Monkey is part of Jim Hensons? Creature Shop, he who created the Muppets). His early work included a walk on part in the Chester Zoo documentary, but he now spends his days on a Lazy Boy armchair, watching ITV Digital with his pal AL. AL is Johnny Vegas in disguise. A former trainee priest and a potter, he specialises in clumsy drunk, loveable sloth and is affectionately known to Monkey as tubby man but is a very, very funny man. Somewhere in a living room near you.9.30 ish most nights on ITV, usually in the middle of Cold Feet, we are invited into the home of AL and Monkey. They began life doing Beegees impersonations, equipped with matching sets of false teeth, for Jiive Munkeh, (Jive talkin?), and an impeccable rendition of Rene and Renata in the back of a black cab during the commercial breaks live grand final of Stars in your Eyes. ?Save your love ma monkey, save your love.? Each advert gives us insight into the merits of ITV Digital and we are educated in it?s benefits, reinforced by Monkey pointing at the blackboard with a stick, to regimented drumming music, drumming it into us so to speak. Educated by a monkey. Eek I need my pills. Here they are in no particular order: - 1) THAT?S NOT ON AL: ?Don?t you find crisp dust tastes better than crisps? Monkey: ?Simpleton? Monkey and AL are sat watching a sausage-making documentary on the telly. They decide they need better telly, ITV Digital. 2) 2 MINUTE CONNECTION Al: (lying naked undressed) It?s amazing what you can do in 2 m
inutes. MONKEY: (in a state of shock at tubby man naked). Nooooooooooooooooooo In this advert Monkey comes in and sets the ITV Digital box up. It only takes 2 minutes. Not long enough for AL to keep his clothes on though. Eek. Poor monkey. 3) MONKEY IMPERSONATES AL AL: ?Monkey can you hear voices. Must be in my head.? In this advert Monkey impersonates Al. Monkey is sat behind the kitchen holding cardboard cut-out of AL in hi paw. 4) ONCE UPON A TIME? MONKEY:? Once upon a time there was ON Digital that became ITV Digital.? ?The End?. ?A good night aaaaa?. Monkey flings his arm back on the sofa and falls asleep. Monkey and AL are asleep on the sofa. Monkey in funky eyeshades. Al wants running through the ITV Digital mantra for safety purposes, so he can sleep soundly and safely on his sofa. 5) MONKEY AND AL GO INTERACTIVE MONKEY: (tapping into a keyboard).?I?m six foot one. How tall are you? AL (pops up from behind the sofa): ?You Munkeh liar.? MONKEY: ?Get to bed?. Monkey and Al are surfing the World Wide Web. Firstly for crisps and then they go to http://www.monkeyladies.com to find a girlfriend for Monkey. Yes, I?m sad, I checked and it does exist. My Monkey likes the one with the white beard hair. 6) FREE MONKEY AL: ?What have you done with monkey? MONKEY (heavily disguised): ?It?s me Al? AL: ?you?ve stolen Monkey?s voice. Impostor.? Monkey arrives home, hat wonky and he is disgruntled. Monkey has become a prisoner in his own home, due to his newfound celebrity. He comes free, with ITV Digital. He comes home, savaged by two women in the shop who thought him as their own. Al suggests a disguise. The disguise is so good it fools Al. Not exactly hard though. 7) AL AND GIGGSY PROOVE MONKEY WRONG AL: ?Go get your monkey chequebook.? MONKEY: ? you cheat. You knew Ryan Giggs was cleaning the stairs.? In this episode AL and Monkey are discussing the fact you can?t get Man Utd matches on ITV Digital. AL says that?s not strictly true. Monkey doesn?t believe him. Ryan Giggs appears, kicks the ball around the room, hits Monkeys graduation photo, knocks Monkeys glasses off, and embarrasses Monkey. Monkey wore a Svennis Forever tee shirt for this fashion shoot, obviously in tribute to Sven Gordon Errikson, England manager. 8) MILLIONAIRE MONKEY AL: ?Anyone can get a hundred quid question wrong? Monkey: ?How am I supposed to use the remote with these? (knitted paws held up in the air) In this episode Monkey plays interactive Millionaire with AL, complete with LIGHTS, CAMERA and ACTION, their home becomes the Millionaire studio, blue flashing lights and dramatic music. Monkey is humiliated by a design fault .He has knitted paws and can?t use the remote. 9) AL DOES A RUNNER In this episode Al goes to his sisters on his motorised chair taking his digital box with him so they can Monkey is lost without his beloved ITV Digital. AL has left him with a picture of cows eating snails on the TV screen. Monkey is not amused. Latest ad, on in the cinemas, but not on television till 2002.Monkey and Al are discussing films on ITV Digital. Monkey is knitting. 10) SILENCE OF THE MONKEYS Monkey:? What about Silence of the monkeys? AL: ?When?s it on? Monkey appears from behind his knitting in a Hannibal Lector mask: Tonightaaaa?(in a Hannibal Lector styleeee) Monkey is available to visit your home if you buy ITV Digital or like me you already have it then you have to subscribe to TV7, the TV listing magazine, for a year, which costs £30. I think it is only right that he goes to homes with ITV Digital, as he can?t live without his television, but I?m su
re he can live without Al. We met our new lodger last Tuesday. He arrives in his own special box in a ?sidekick? tee shirt. The ?ultimate telly friend? .He comes with a set of instructions as to how you can become Al, so Monkey doesn?t become too homesick. You can apparently create your very own AL physique, by, you guessed it gorging on crisps. It gives you the Al terminology. For example, ? I don?t believe you? becomes ?You Monkey liar? and ?Monkey? is pronounced ?Munkeh?. Health warnings suggest you don?t pretend to be Al for more than 8 hours a day, 12 if you really must. Monkey has settled in very well with his new pals, happyman, (Irony meant here) and hairyman. If your monkey is missing Al I suggest you go to http://www.tubbyman.com where there is a soundboard of Monkey and AL. ALs? voice clips should provide soothing reassurance. Please don?t let your beloved Monkey near the cat, as mine biffed it a bit too much, and we thought ours had committed armchair suicide and fell off the sofa. He was brought round by the smell of a packet of salt and vinegar crisps wafted by his nostrils. Crisp recipes are available on the website http:// www. alandmonkey.com Screen shots are available at http://www.se-tv.co.uk and there is also access to a Monkey forum at this site. There is also: - http://www.alandmonkey.com for all things monkey related And http://www.tubbyman.com If you want to view the ads go to http://www.itv.co.uk but they take forever to download. I?ll leave the last words to Monkey. A good a night aaaaaaaa *UPDATE* TRIBUTE TO THE DEARLY DEPARTED MONKEY on http://www.se-tv.co.uk and my new monkey site on http://mysite.freeserve.com/als_pal_itvmonkey/index.jhtml
When On digital decided to change their name to ITV Digital it was obvious that they needed a powerful advertising campaign to get their message across. This they have achieved so well with the ‘Al and Monkey’ adverts. Al is the King Edward of couch potatoes and is played by the comedian Johnny Vegas. His partner in the adverts is the real star, and that is Monkey. Monkey is a knitted woollen creature that is just adorable. He is about 15 inches high, has a wicked sense of humour and has become very well known through these adverts. The adverts are very amusing and have certainly got the message across about the change of name from On digital to ITV Digital. There are eight adverts in the series and if you have not seen them all, then you can watch and listen to them on the ITV Digital web site at: http://www.itv-digital.co.uk/company/home.html# On each advert there is usually a catch phrase and you find yourself repeating it for days after seeing the advert. The Monkey has become very popular and now ITV Digital are offering a free Monkey with every new subscription to the ITV Digital service. Now that is powerful advertising. My wife is a great monkey fan and would love to know where she can get one from, so if anybody has subscribed to ITV Digital and does not want their monkey I know a very good home for one! Johnny Vegas was recently interviewed on the Frank Skinner television programme and they seemed to spend the majority of the time taking about the adverts and the Monkey. These are very clever adverts, very amusing and very entertaining. I would not be surprised to see Monkey with his own TV show. (Well, if Roland Rat can host a show, then I am sure Monkey can!) If you have never noticed these adverts then I highly recommend you look out for them. Often they are better than the TV programme they accompany!