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One-to-One - Ian Wright/Martin Luther King

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6 Reviews

Kate Moss and Elvis, and Vic Reeves and Terry-Thomas were among the other stars who featured in this recent classic campaign.

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    6 Reviews
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      16.09.2001 18:42
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      This was such a brilliant advertisement ,I was truly touched. It had football star Ian Wright, who wanted to have a one to one with Martin Luther King. He wanted to ask him how he did what he did, how he was motivated, how he felt when his people were not treated like humans. And if is 'dream' has been fulfilled today. Martin Luther King was the civil rights leader, he won so many rights for black people. For Ian Wright, to say what he did in such an excellent manner and tone was just so fantastic. As clips of King were played, Wright was sitting in the bus, being just another black person. Helping to fight against injustices. It was such a moving advert, and i didn't buy a one to one mobile phone, but the advert stuck in my mind for weeks. Just brilliant.

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        11.09.2000 00:11
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        This was such a brilliant advertisement ,I was truly touched. It had football star Ian Wright, who wanted to have a one to one with Martin Luther King. He wanted to ask him how he did what he did, how he was motivated, how he felt when his people were not treated like humans. And if is 'dream' has been fulfilled today. Martin Luther King was the civil rights leader, he won so many rights for black people. For Ian Wright, to say what he did in such an excellent manner and tone was just so fantastic. As clips of King were played, Wright was sitting in the bus, being just another black person. Helping to fight against injustices. It was such a moving advert, and i didn't buy a one to one mobile phone, but the advert stuck in my mind for weeks. Just brilliant.

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        02.09.2000 17:22
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        I would like to have a one-to-one with Raquel Welch when she looked like she did in One Million Years BC, but that's completely irrelevant. I thought this advert was remarkably effective, given that Mr Ian looked entirely sincere, and seemed to have quite a connection with King. The scenes of him walking in a procesion, soberly dressed, worked very well, and it was nice to see people flogging their phones by pumping out an anti-racist message, albeit a rather polite one. Given that the only other one I remember was the pinched starved little face of Kate Moss drivelling on about The King, and that was a terrible advert, perhaps they should have got some more celebrities who actually had an emotional connection with their nominated people. The only thing that surprises me is that given that Wright, though not exactly Vinnie Jones, didn't ever seem to be a player who was afraid to get stuck in. Wouldn't he be more at home with Malcolm X? Anyway, I think Wright comes over as a lot more human than the average advert talking head or TV presenter, so good luck to him.

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        27.08.2000 22:10
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        These adverts were a great idea, asking famous people who would they would like to have a one to one chat with. They start off well cause they usually don't pick stars who many people don't belive that they should be stars, like the Carol Smilies of this world. The best one is the Martin Luther King and Ian Wright. I don't know really why I like the advert so much, but the good things about it are, firstly the member involved Ian Wright, chooses someone of worthy nature to have a discussion with. He could so easily of chosen an ex Arsenal player, but he chose a great man. The advert is very well made also, as it merges Ian Wright with footage of Martin Luther king, and other people. The advert is quite moving, and when put up against some of the rubbish adverts made, like ones for Sunny D, it really stands out as a good quality ad. Also the tune that goes with isn't bad either.

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        26.08.2000 19:05
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        As mentioned by balckjane, adverts are becoming increasingly more entertaining than the tv programmes. I simply can’t fault the Martin Luther one-2-one advert and indeed the entire one-2-one series. The first time I saw the advert I was amazed, it actually made me sit down and watch it, I was interested by the concept and the whole advert, and buy the end of it I was captivated and actually found myself influenced towards one-to-one phones in the future. Ian Wright MBE actually shows a most sensitive and sombre side that I never really associated with footballers. The layout is the same as the other one-2-one adverts, Ian Wright pays tribute to Martin Luther King (Do I really need to tell you who he is?) whilst images of his life and struggle against discrimination are shown. It isn’t a long advert but it has everything, Ian Wright’s thoughts are a joy to listen too and actually made me begin to well up in combination with the images. This is a truly moving advert, probably the most moving I have ever seen. Even though I never went out and bought a mobile phone this advert had me thinking all the way through Coronation Street (No mean feat because it’s my favourite soap). Ok there are other one-2-one adverts with Zoe Ball etc. but none did the same to me, a truly excellent advert that has not only got me pondering a phone but also life and has raised my opinion of footballers, I’m sure Ian Wright will go on to be a big hit in television.

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        26.08.2000 02:45
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        TV advertisements are many things to many people. Aside from being specifically designed to keep us waiting as long as possible to watch the second half of our programmes, they can also provide a convenient break to make ourselves a cuppa, or to take a much needed 'comfort break' without missing anything vital. On occasions the adverts can prove to be more entertaining than some of the drivel that certain broadcasters insist on referring to as 'programmes'. Ian Wright MBE is no stranger to the advertising world after stints as the 'face' for such brands as Nescafe and Chicken Tonight. However in the latest of the one2one adverts Ian Wright, perhaps surprisingly to some, shows his more humble side in a tribute to Martin Luther King. For those who are not familiar with the format, one2one adverts feature celebrities talking about the the person that they would most like to have a 'one-2-one' with, in the hope that thousands of us will go out and buy their particular mobile phones. Wright follows in the footsteps of several other celebrity one2one-ers, a stellar cast that includes such luminaries as Vic Reeves and Zoe Ball. However, there is an angle that one2one have missed, and which shows up as somewhat of a continuity error, considering his advertising past. If you remember, Wright featured in the Nescafe advert where he breaks down in his car and then goes round to the house of a disbelieving Arsenal fan in order to contact the breakdown services. So, can anyone tell me why Wright didn't use his one2one phone to call the AA. I guess that would have lost the effect of this particular advert, but is an interesting faux pas nevertheless. Ian Wright will surely go on to a successful career in Television, but unlike some of his predecessors, he is likely to do this outside the realms of the sporting world. This is somewhat of a novelty as most ex-footballers in TV either become hosts, pund
        its or commentators on the sport they played in their younger days. Or perhaps Ian Wright will go on to make a few more adverts while his name is still worth its weight in gold to the advertisers.

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