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Reebok - Lose the Beer Belly

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    Your dooyooMiles Miles

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      02.10.2001 09:46
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      Well ok that was my first rather incredulous impresions of this extremely surreal piece of television advertising. Of coure, silly me, it isn't a butt at all, but instead a rather large beer belly which is chasing this guy down the street which makes so much more sense... Reebok have excelled themselves here with this advertisement in my opinion. It is a superb piece of advertising which plays upon so many different levels - if only all adverts were this good then we might even find ourselves longing for the commercial breaks rather than wandering off to make a cup of tea or reaching for the crossword. The ad itself features an average guy jogging in the street. Suddenly from around the corner appears this enormous belly which bounces after him in a relentless pursuit, smashing through barriers, follows him into an elevator in a building and finally in pursuit on board a motorcycle before crashing James Bond-esque into a murky river... And all the while a kinetic piece of heavy metal blares out at you... "BELLY'S GUNNA GET YA....BELLYS GUNNA GET YA....BELLYS GUNNA GET YA>>>HUH HUH HURRRRRRrrrrrr......" What the hell is all this about? Well of course it is advertising Reebok - get fit, and lose the beer belly, whilst wearing their products of course. It plays upon the male desire to lose that gut and get the perfect six pack...we do have the desire to do that right guys? Well ok, some of us do, and this advert aims at that nagging feeling that we perhaps ought to be doing 'something' at least. The imagery of the bouncing belly in hot pursuit has undertones which reminded me somewhat of the 60's classic The Prisoner and the final action scene somewhat James Bond-ish...again, aimed squarely at guys, and especially guys 'of an age' shall we say. I'm not sure that it'll be particularly effective in making me buy Reebok products above other brands but it did make me laugh
      out loud and look forward to seeing whatever else their ad campaigns might drag up in the future. Its a great ad, and an enormous amount of fun...I hope they continue knocking out works which are this entertaining...its great when the ads are more entertaining than the shows...

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        21.09.2001 21:18
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        Ok.So, you've seen this advert a million times and many of you think it is good, some of you even spend a few minutes thinking about how good it is. But, has it made any of you buy Reebok trainers? In my opinion it is a good piece of adverising and does make the buying public much more aware of the product and therefore I expect that there has been an increase in sales. It engroses the audience immediately with not only images, but also music. BELLYS GONNA GET YOU etc, and it not only aims for you to buy Reebok trainers, but also for you to get fitter which carries a very positive message. The advert centres around a twentysomething year old man on his daily jog, the goes on to show that he is being chased by a hige beer belly. This is very effective as generally the yonger generation concentrate immensely on their looks and image. As well as belly's gonna get you there are another two similar adverts out wich includes a women running away from nagging parents and boyfriend, and the newest with a settee attacking another young male.I don't think these are as good but are still a cut above most other adverts. Overall, not life changing, but for once a range of adverts that give out quite positive messages!

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          29.06.2001 21:54

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          Belly's gonna get you? Not the most obviously successful advertisment ploy is it? But it must have worked! When I first saw the advert I had trouble trying to disifer what it was! I though it was a very big bum riding a motor bike-not a very big beer belly! It obviously caught on as immeadiatly my family grew acustomed to the most familar insult shouted at my dad- "Belly's already got you!" Of course this isn't shouted at him on the street-except by my little sister! The advert features man running away from a giant bouncing beer belly! It bounces after him and eventually uses a motorbike to catch up with him whilst in the background there is a continuous chant of 'Belly's gonna get ya'. It chases him on the motorbike until he is cornered between the protective railing stopping people falling into the river and the oncoming motorbike carrying the rather large beer belly. As a last resort the man jumps over the railings and the motorbike follows him, crashing into the river below, it then becomes apparent that the poor man is clinging on the the bottom rail, the clever fellow! It also then becomes apparent that the man is sporting a pair of trendy Reebok trainers! This is one funny advert!

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          14.05.2001 21:23

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          I feel as though I must write an opinion for the Reebok advert, you know the one with the hideous belly chasing a man through the streets and shopping centres. What an absolutely awful TV ad. The first time I watched it, it made me feel sick, and I probably would have been if it hadn’t have been for the song that accompanies the ad, what on earth is that? Now I know that I’m getting on a bit but that music (If you can call it that) is dreadful! What were Reebok thinking about? I agree with the idea to stay fit and healthy but there are far better ways of getting the point across it I’m sure. In short, this ad is terrible and ok it may be aimed at younger people but still it doesn’t make good TV. Maybe I’m too old for that sort of thing, the product is aimed at people a third my age so maybe that why I don’t get it.

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          02.05.2001 06:52
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          "BELLY'S GONNA GET YA! BELLY'S GONNA GET YA!" What the bloody hell... The first time you see this almost surreal televsion advert for Reebok it fair takes your breath away - it's quite an astonishing bit of telly. There used to be a major view that the TV adverts were much, much better than the actual progs and this is one of the quirky ads that proves that old adage. (I have to say, however, that this was usually because the ITV progs that the ads usually interrupted were as a rule of thumb so BLOODY DIRE!) In case, you haven't seen it, this ad revolves around the pun of trying to escape one's beer belly. Reebok are subliminally saying that their sleek brand of designer trainers will help you avoid the worst excesses that the demon drink has a nasty habit of wrapping around the middle of a man - DA BEAH BELLI, don't you know! A guy is seen running along, hotly pursued by this monstrus great thing. When you see the ad for the first time and before you grasp what is actually being said it looks positively obscene and just extremely reminiscent of that old Patrick McGoohan cult series from the 1960's The Prisoner when escapees from the mysterious island would be hotly pursued by weird weather balloons which would absorb their quarry when they found him. Only in the ad, the balloon is replaced by a monstrous beer gut, complete with fluff and the odd sort of chest hair which produces a line that disappears into your fat man fold over. Yeuchhhh!!! It's almost obscene in its realism. It's excellent TV and very memorable and cleverly conceived, but I'm not sure exactly how beneficial it will prove in selling more trainers. Still that's not really the point of ads - is it?

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            02.05.2001 06:39
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            This advert is one of the best! Anyone that hasn't seen it is missing out so much! The man is getting chased all over town by a massive bellie!! For anyone watched Cold Feet as avidly as I did will know that the episode where Adam gets chased by his removed ball will find this advert even more hilarious! The advert sticks in your mind and you can always remember the belly and therefore the company stays in your mind too. The advert fulfills all its objectives and more and combines comedy with a topic that many many people (esp men) can relate to. The whole beer and enjoyment vs belly is a very common dilema with people of the day and it is a topic that many young and old people can relate to. It promotes excercise and fitness in a real, down to earth and relevant way which makes a refreshing change to "Exercise is good for you...." over used government policy. Anyway, this advert is very successful and clever. Well done!

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              07.03.2001 23:28
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              For those of you who haven't seen this advert its about a humungous beer belly (that is totally gross) that chases after this man. The whole advert is promoting Reebok trainers, to run away from the beer belly is to exercise! Its quite funny, look out for it. I thought that this advert was one of the funniest around in its time. Before then, they were all depressing adverts, and just weren't funny. It was good to bring it in at that time. The other one is good as well, when that lady is running away from the family. That makes me laugh, because wouldn't you just be a bit freaked out if all of your family started running after you in the street trying to get you to get married or something? Especially if someone was wearing a wedding dress! It's good how they have made the advertisement, the effects are good with the belly. I crease myself when its on that motorbike! It just makes you wonder how long it took them to make it! Well I never. I think the most discusting bit is when it comes off that building thing, and you see it splat in the water - it makes you not want to eat ever again! Your belly would look like that! I suppose for Reebok, they needed something to get a bit more popular again. Just since Elesse, and Fila are coming back a bit now. I would, if i had the money go out and buy some their trainers because a lot of people have told me that they do last quite a long time, and there are some nice faded blue ones in a shop close by! - Hmm,, Mr Bank Manager, can i have some money please!?! Thanks for listening, hey why don't you tell me what you think! - Its free!!

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                27.02.2001 01:17

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                I was sitting in front of my television waiting for the tv programme i was watching to restart, when all of a sudden a very strange advert appeared. I was fixated. A man was being chased by this huge thing that was shouting something. You should have seen this ad by now. One of the most comical and eye-catching ads i've seen in a long time. From the moment it starts it grips your attention. Its so strange you have to keep watching to see what its all about. And when it eventually comes to the end your left battled, only to be enlightened by the slogan - 'Lose the beer belly'. A truly marvelous idea. Its not hi-tec, its not flashy, it doesn't feature an overpaid celeb. What it does is make you chuckle and discuss it with all your friends. Which is the aim of advertising. Pure Genius!!

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                26.02.2001 02:09
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                Picture the scene – A fit looking young man is running along in his Reebok’s and suddenly from nowhere a fat belly appears, slugging its way along the road. Wherever he runs the belly chances him, through the streets, into the shopping centre, on a motorbike through a multi storey car park, finally driving off the top and into the river as the young man grasps the railings to prevent him following the belly. This is the sum total of the advert. The basic inference is that by wearing these Reeboks and running around you will prevent the weight from piling on. Tosh! It’s a wonder that this advert was allowed at all. Granted running around is good exercise and will help keep people fit, but this could be said for any pair of trainers that the runner cares to wear. To imply that these trainers are any better for this particular reason is wrong and should not be advertised as such. Yes, the advert is funny maybe the first couple of times round, and yet again a company makes its name by producing a stupid advert that will generate discussion which has very little to do with the product (think Budweiser – wassup? Another sad one!). What a fickle world we live in! Please Comment on this and my other opinions.

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                  02.02.2001 17:12
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                  Has there ever been a more hilarious advert than this one. Tango man and the bud lizards come close but I find the prospect of being chased around by a big fat hairy belly too amusing for words. The randomness of this advert is sublime and whoever sat there at the advertising company and though of this one should be in charge by now, if not then he should be very very rich! I'm hoping this is going to be a long running campaign. maybe they could make it like the old nescafe adverts. belly meets belly, belly spends five years and consecutive adverts trying to woo belly before belly finally gives in and they live happily ever after. I'd love to see one of these adverts where the bloke runs into weight watchers and the belly dares not follow, much in the same way a vampire wouldn't enter a church. This advert truly is one of the most sublime and hopefully successfull pieces of advertising in the history of mankind. I wish there were just more giant bellys on television. Since vanessa lost weight, things just haven't been the same

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                    29.01.2001 16:09
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                    I do understand the concept here, man running using his great new trainers making sure that he does not get a beer gut. Thing is, it's a horrible thing to actually watch. I do not understand how you would rate how good a pair of trainers actually are, by how fast you can run from a beer belly!!! I would love to to be a fly on the wall when the adverting executives all sit around throwing ideas around, spending weeks and thousands of pounds on ideas. Then at the end of it all a man comes out and approaches Reebok and says "Well, there is this thirty foot gut....." We live in a strange world. Also, the music gives me a headache as it's a bit to headstrong for me. I know that this is only a personal opinion but I only have average tastes and so I assume most people are average and would agree with me. On the whole a strange decision for Reebok to make this advert but saying that, with me actually writing about it means that like it or loathe it, it has stuck in my mind and so they have done their jobs quite well!

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                      04.01.2001 04:27

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                      What a strange looking thing I thought to myself, what on earth is this all about? It wasn't until I saw the advert for a few times that I actually realised what it was that was bouncing around like a jelly on speed, then taking a lift full of people squashing them to the size that Reebox would like you to think you would be after running away for hours and days on end being chased by this big lump of lard like looking thing. Then the belly gets on a bike and end up in the river, with a large splash I might add. The music is very ear catching it must be as it is all we sing to anoy each other at my work place along with Bob the Builder and Who Let The Dogs Out that is. What an extemely strange way to advertise trainers, you would have thought that Reebox of all people should know that the majority of people wearing the Reebox name do it for fashion, not because they have a weight problem due to over endulgence. Most children I know won't wear a pair of trainers unless they are Reebox or Nike etc, if I ever got a belly like that for any reason I wouldn't be chasing someone in a pair of Reebox I would be jumping onto the river myself with a plain pair of comfort shoes on the ones which dont't empty your bank when you buy them!

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                      21.12.2000 16:23
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                      If you ever saw Woody Allen being chased by a giant inflatable breast then you have a chance of being prepared for Reebok’s “Your bellys gonna getcha” advert. If not it’s one of the most obscure advertising ideas I’ve ever seen. To the strains of a screaming soundtrack, a man is chased through streets, shopping malls and even into a lift by a giant beer belly, complete with fluff and spiders legs. Eventually the man thinks he has shaken his gastric pursuer when the belly appears on a motorbike and sidecar only to crash into a river. Now granted the man is running and I’m sure his Reeboks are very comfortable but is it going to persuade me to buy a pair. It’s only likely to spill the carefully positioned beer can off your average Yuletide beer-gut. It’s funny, it’s gross but will it sell shoes, it took me a few watches before I even knew it was for Reebok.

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                        10.12.2000 13:03
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                        The first time I saw this ad I wasn't sure what it was all about until the end. There was a giant ars, later found out to be a beer belly, chasing a runner around the streets of London. The runner had to negotiate a series of obstacles to get rid of this belly chasing him. It wasn't easy but in the end he did it, all by himself. A very clever advert, the message doesn't sink in the first time you see it but after that it certainly makes you think. I'm off out later to buy a new pair of trainers, the go faster, loose the belly type.

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                          09.12.2000 17:33
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                          It’s difficult what to make of this advert (one of the two latest Reebok adverts). When I first saw it I didn’t quite understand it (I wasn’t really paying attention), but the more I’ve seen it, the more it has grown on me. It makes me laugh and keeps my attention, and really that’s what you’re looking for in an advertisement. I’m pretty sure most of you will have seen this advert by now, but if you haven’t I’ll try and describe it. A man dressed in ‘Reebok’ sportswear is on his daily jog (that’s a guess by the way), however in pursuit is a giant beer belly. As the man runs faster, the beer belly only increases in speed. As the man negotiated obstacles the beer belly simply smashed straight through, and remains in constant pursuit. Even when the man runs through a shopping centre, the beer belly keeps up (at one point it’s squashed into a lift). Then when the man is beginning to think he’s lost the belly, it appears, on a motorbike! His only escape is to run to the top story of a nearby multi-story car park, when on the top level he jumps off the side, managing to hold onto the rail, whilst the motorbike and the beer belly rampages off the edge and plunges into the river below (a scene worthy of James Bond), then to end the advert there is a close up shot of the mans training shoe whilst he’d dangling from the building. The close up reveals the words ‘Loose the Beer Belly’. Throughout the advert some ‘Prodigy’ like music is played, with the words ‘Belly’s gunna get ya’ being screamed constantly – it really is a well worked advert. Well what can I say, it’s more like a mini-film. The advertising and marketing departments at Reebok have really earned their pay, this is a quality advert and is obviously targeting the ‘modern’ young man. No man really wants a beer belly and this advert ta
                          ps into that – if you want to loose that beer belly then go out and buy some Reebok clothes, then you can exercise in style. I have to say it works so well. Not only is it fairly simple but I doubt it cost a bomb to make. It is a good example that advertising is not all about big budgets and stars, it’s about an innovative idea. For me it’s going to be a memorable advert, maybe to the extent of the ‘Wasssup’ Ad’s. Whether it will appeal to everyone, that’s not for me to say. However I’m sure it will bring smiles to the faces of many a viewer, and it certainly gets the message of the product across. Everything is right about this advert. It taps into a market with huge peer pressure (all men want that hunky six pack – probably a bit of a generalisation), it is well executed, it’s attractive (both the music and the visuals) and it’s snappy and doesn’t drag on like some adverts. I don’t think I can find a fault with it, much as I dislike the big ‘exploitative’ companies, they’ve come up trumps with this one!!!!

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