This advert is one of the best!

Anyone that hasn't seen it is missing out so much!

The man is getting chased all over town by a massive bellie!!
For anyone watched Cold Feet as avidly as I did will know that the episode where Adam gets chased by his removed ball will find this advert even more hilarious!

The advert sticks in your mind and you can always remember the belly and therefore the company stays in your mind too.
The advert fulfills all its objectives and more and combines comedy with a topic that many many people (esp men) can relate to.

The whole beer and enjoyment vs belly is a very common dilema with people of the day and it is a topic that many young and old people can relate to. It promotes excercise and fitness in a real, down to earth and relevant way which makes a refreshing change to "Exercise is good for you...." over used government policy.

Anyway, this advert is very successful and clever. Well done!