Belly's gonna get you?
Not the most obviously successful advertisment ploy is it?
But it must have worked!
When I first saw the advert I had trouble trying to disifer what it was! I though it
was a very big bum riding a motor bike-not a very big beer belly!
It obviously caught on as immeadiatly my family grew acustomed to the most
familar insult shouted at my dad- "Belly's already got you!"
Of course this isn't shouted at him on the street-except by my little sister!

The advert features man running away from a giant bouncing beer belly! It bounces after him and eventually uses a motorbike to catch up with him whilst in the background there is a continuous chant of 'Belly's gonna get ya'. It chases him on the motorbike until he is cornered between the protective railing stopping people falling into the river and the oncoming motorbike carrying the rather large beer belly. As a last resort the man jumps over the railings and the motorbike follows him, crashing into the river below, it then becomes apparent that the poor man is clinging on the the bottom rail, the clever fellow! It also then becomes apparent that the man is sporting a pair of trendy Reebok trainers!

This is one funny advert!