“ The antics of a French girl called Nicole and the admonishment of Papa helped Renault Clio sales go through the roof when viewers were entranced by a romantic vision of La France. „
The latest in a long line of advertisments that portrays women in a poor light..The Renault Clio TV ad makes me as mad as a hornet.. What is with the smashing of glass and piano's? Just what does it tell us about the motor car they are trying to sell? Nothing thats what.. Thin women, with bad tempers are NOT going to tempt me into even considering the Renault Clio as my next car.. In point of fact it would put me off..In the same way the sickly sweet advertisments depicting the perfect little housewife keeping her hands soft with Fairy liquid put me off buying the product, even before I found out about Procter and Gamble's animal testing policies.. Women are much more involved nowadays in the motor vehicle market..Many of us know more about the combustion engine than our male counterparts, and many have greater purchasing power..In my opinion both the manufacturers, and advertizing companies are failing to recognize that fact..
This ad for the Renault Clio tells us that "size matters" and says that 6 centimetres make a lot of differene etc. Nicole's French accent is cool, and the ads are quite unusual in that they have a woman advertising a car, although the Renualt Clio is a small car so this could explain it. These ads have been very successful, and I can see why as the Nicole is very attractive! You see the car going around, etc. with Nicole driving it, so it isn't the most exciting ad in the world, but it's OK.
Yep, it's about a car... vaguely! A bit like the Gold Blend adverts were about Coffee! Who can forget the entire "Papa!", "Nicole!" thing, and of course all the sneaking around behinf each other's backs, visiting boyfriends or girlfriends.. like they didn't know! Of course, the last advert saw Nicole getting married, and starred none other than Vic Reeves and Bob Mortimer, in a blatant copy of ... errr... some film (aha Wayne's World 2!), with Bob turning up and shouting "Nicole" in the middle of the wedding, and then the two of them driving off, leaving Vic to jump up and down on a bouquet of flowers.. classic entertainment! Of course, the advert has been hugely successful down the years, and must have sold shedloads of the car, so what more ould you ask from an advert.. it even had a jingly jangly tune to play over the adverts.
We have all heard the sounds of the purring engine and then "Nicole" and "Papa". I admit to knowing nothing about cars...I wouldn't know a Renault Clio if it drove past me in the street, but I know "Nicole" and "Papa". Something so simple has captured the watcher's mind when it comes to this advert. I can't say I'd buy the car because of the advert, but I don't think you could ever forget it. The two charcters have become icons and it's easier to relate to an advert when you have been following the "characters". Like the Gold Blend advert, if you've got something worth remembering, people will remember it... Don't you think?
Am I loosing the plot or did I just read in the brief description that sales of the Clio hit the roof because of this ad? Why?? Okay, the ads were fun and told a continuing story of Nicole and her father (Papa) creeping around the French countryside in the Renault Clio's. Showing us that they are just the car for nipping around in? Fine, that sells for me but I want to know more. I want to know what you get inside, what the interior is like and how good is it on petrol? Can we have a peek inside the engine while we are at as well please? I understand that adverts only last 30 seconds and that they have to squeeze as much into it as possible but I feel they do leave out the important factors when trying to sell us a car. Fiat have done just this with their Punto, showing a man in one ad and a woman in the other ad driving along and telling us in a fun way what you get inside the car.