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Tango - Orange man

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The scandalous behaviour of a fat orange man who slapped unsuspecting Tango drinkers on the cheeks was vivid enough to get copied by schoolkids - and subsequently banned from TV.

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      15.12.2009 00:17
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      Fat orange man in nappies sets UK advertising alight.

      Considered to be one of the funniest UK ads of all time. This was the first in a series of "You know when you've been Tangoed",Ads in 1991/2, where a member of the public is spotted on camera drinking a can of Tango, and some deranged character comes up and shocks them with an action or by shouting!

      I think this was when Tango started hosting bizarre but funny ads, along with a new-look branding. I've seen probably all of the ads in this series, probably 1 or 2, I haven't seen in years, but you can see some on youtube! Well, this first one, starring the "Tangoman" is the funniest of the bunch, and I'll tell you why.

      Tangoman is completely orange and looks to be wearing a nappy. It's the way he moves in this scene, this city/town street, and because it's so random. The Tangoman, stands and look directly to the man who has just drinked the orange Tango, yields back, and slaps him in the face with both hands! What makes it even funnier, is a 2-man commentary team, one with a regional accent saying to the other "OOOOH JOHNNY!" as reference to his commentating friend. The commentators alos rewind the camera/CCTV tape to see it again!

      So obviously, the sales of Tango cans must've exploded after this advert was broadcast. Other ads followed, but not as funny. A man shouts "Oranges" in the person's ear, a Napoleon-looking chap with a rubber glove, and a very weird looking Scottish thug. The ad campaign ran for some time, but of course with controversy about the Tangoman's actions. This was replaced by the Tangoman putting a hand on the man's mouth and kissing the back of his hand.

      Tango continued further series of ads in the 90's, that became increasingly bizarre and less funny, however there was that great 1996 Tango Blackcurrent ad (see it on youtube) which makes fun of a French student complaints letter, a little funny, but I'm more appreciative of the way it's done, but that's another story.

      Tango has recently advertised viral ads in 2008 under the "Save Tango" campaign. This is in light of Tango sales in the decline.

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      20.11.2004 16:47
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      --Introduction--

      As many of you should know, Tango is a very popular brand of carbonated drinks. They produce a number flavours including: the original orange and apple flavours as well as new flavours fruit fling, tropical and cherry. All of the flavours also come in the diet variety, for those who think that diet fizzy drinks are good for you. The brand ‘Tango’ is part of the Britvic drinks group. They also own brands such as Pepsi, Robinsons and J2O. The company has been running a series of adverts of late, to promote their orange and apple Tango flavours. They are probably among the most hilarious adverts on the television at the moment. I will explore in detail the different adverts that I have seen, within this review.


      --Ideology--

      The Tango brand has been in need of something of a revamp and also to try and generate more sales of the drink. Their brand has been overtaken by other rival soft drinks in the market, namely Fanta, who have had a huge regeneration and a number of new flavours have been introduced. There is now a new slogan for Tango, which reads: ‘You know when you’ve been Tango'd!’ This serves to reflect what happens in the actual adverts, something that I will enlighten you all on further into the review.


      --Storyline—

      The individual adverts concentrate on one flavour of the drink at a time, orange or apple. The use oranges and apples as the centre of the advert. They use a character that is mad about apples or oranges and has a mission that they want to complete. The advert for apple Tango features a man who loves apples. He fills the ground floor of his property with apples and juice and then takes up position in his cellar below. He then posts an apple to himself, stamped and addressed, which then adds to the weight of apples above. The floor then caves in and the bloke is showered in apples. He is in heaven and loving every minute of it. He’s so mad about Tango that he doesn’t care that the ceiling has caved in. The orange Tango advertisement, features people in a warehouse environment who are keen on experimenting. A man is seen strapped to an office chair with a can of compressed air attached. Ahead of him, is a barrel tipped on its side containing hundreds of oranges. The cap is then released on the compressed air tank and the bloke and the chair rocket into the oranges. It is great advert, very simple but very funny.

      --Commentary--

      There aren’t any soundtracks or background music for these adverts, but there is a commentator who adds to the humour and atmosphere of the occasion. The very deep and male voice, builds up the sense of tension and really leads you in well to the event that eventually unfolds. The words are very basic but very effective. The exact events leading up to the main event are carefully described and it makes for hilarious viewing.


      --Effectiveness--

      The advertisement in my view is very effective. It has certainly made me much more aware of Tango as a brand and has influenced what I buy from the vending machine at school. They have used a very basic idea, which when performed and acted in the way it is, has a great effect. The adverts are both funny and entertaining. There is never point at which you will tire of watching it and nothing will stop you from laughing your head off every time you see it. The advert is certainly one that it is talked about at school and in my family, it is on par with the Fosters and Carling adverts.


      --Conclusion--

      I would say that the Tango brand will certainly benefit from this set of adverts. The initial outlay for having these adverts produced and broadcast will be quickly recouped in the increased level of sales that they begin to achieve. If you do ever see this advert on the television, you will not be disappointed. Please give me feedback if you have seen it and tell me what you think.


      --Tango Adverts--


      Visit: www.visit4info.com/details.cfm?adid=10310 for the Orange Tango advert that I have mentioned. However, in this case the man misses the barrel of oranges!

      Visit: www.framestore-cfc.com/commercials/blackcurrant_tango/pop_stgeorge. This is an absolutely hillarious Tango advert so go and check it out.


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        11.07.2002 19:05
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        Better left in the past

        So back in 1991 Tango thought the best way to advertise their drink was to get a man painted orange to slap another man around the face, after he had drank Tango. Enter the now commonplace catchphrase: "You know when you've been Tangoed." After much outrage due to the violence (kiddies on playgrounds were now trying to be this odd orange man, and were going around slapping each other) it was replaced by the orange man kissing the Tango drinker. This was meant to represent the taste of Tango as it "hits" you...

        What exactly was it a nation of fizzy drink lovers liked about this advert to make it the 3rd best advert of all time according to a poll in 2000 by Channel 4 and The Sunday Times?

        Well, mildly amusing at the time, the orange man became an icon among children and adults alike. At one point, Tango offered rubber orange man dolls. When Halloween came around, kids would paint themselves orange and run around yelling "you've been Tangoed!" whilst hitting people on the heads - and adults would laugh and think this was cute! He became a cult figure for the nineties, and Tango had a well talked about campaign.

        Today though, I must say I'm glad he is currently in retirement and Tango have moved on - he was popular at the time, yet ridiculous and not the kind of image you really want your children (or friends) replicating. The nation have been Tangoed, it's now time to move on.

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        23.07.2001 05:08
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        Talk Tango and you get 5 minutes of free phone calls for your mobile! How brilliant! Tango is a very fizzy, prehaps over the top Carbonated drink. It comes in bottles and 4 different flavours. Orange, Apple, Cherry , Lemon. The taste is very strong and prehaps to much to cope with, but its still a fizzy drink that re-fuels you well when you need it. However the great thing about Tango, is you can Talk your Tongue into a Tango Twist, with free mobile phone calls. Bassically on the back label of every 500ml bottle there is a voucher with a free PIN number. This bottle costs usually around 70 pence, but of course it can vary. Then once you have the PIn code, you get online to www.tango.com. Click on a large TANGO TALK picture and the registration screen opens. ALl you need to provide is your name age sex and of course mobile number. Also you have to enter the corresponding PIN code from your label. In their own words, By the Wizadary of this technology you receive a text message very shortly. Now if this is your first Tango Talk voucher it may take up to 24hours to arrive. Like it did with me, but it was worht the wait. The message tells you exactly what to do, you ring a number, that has nothing connected to the other end, menaing it cant cost you anyhting, then you hang up. A second or so later, you get phoned back a recorded voice, that tells you your remaining TANGO TALK balance, and asks you to key in a phone number. 5 minutes of calls, can be used to phone a UK Landline number for that long, however if you key in a UK Mobile number, you only get 3 minutes of calls. After a call is completed, you just hang up usually, and carry on wiht normal life. If you didt use up all 3 minutes, you can just follow the same proccess again, until you reach zero. Now obviously you are not allowed to register 100 vouchers and get enough free talk time for life! But what you can do is register a new voucher for everyday up until the end
        of November, now thats quite a lot of free talk time. This service is really brilliant because it actually works and free calls are very handy. If you happen to live near a Woolworths, I'd take up there offer of buy 1 get free, I mean I have enough vouchers to last me till the end of June!

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          15.11.2000 21:52
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          I'm sorry but I just hate these adverts. I have seen a few over the years and I am of the opinion that they are getting worse. I thought ads were supposed to get you to buy a product, not go in the opposite direction. I think the worse one, for me, is that terrible cringing one (to promote the Tango megaphone) where a couple are eating out and the young man has to give a running commentary on everything that is going on around him. This, for me was even worse that that one where a boy is being bullied by loads of people with megaphones shouting down his ears. And to think - I used to think the little orange men were bad enough.

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          26.09.2000 21:15
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          ...but the advertisement was a great success!! Personally, I could not stand these adverts. The annoying "ooh nooo Tony" voiceover and the fatso orange man who "hilariously" slapped innocent victims purporting to be the "smack" of the taste of the product is quite frankly childish! But, hey , let's face it, it was extremely successful with its target market;- teenagers and those of the 20-30 year-old age group who steadfastly refuse to grow-up!! In fact, the fact that the subsequent ban elevates this advert to the all-time greats!! Anything that receives a ban knows its hit home and hit home hard. In a way for me personally it is a blessed relief not to see this annoying advert but I am sure for many it will be sorely missed.

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          05.09.2000 21:22

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          I remember when this advert first came out - I was still in school. It got banned quickly enough though, and for a good reason. The way the advert went was to have a big fat orange man running up behind people and slapping their ears. The problem with this advert was that school kids took great pleasure in copying it, but didn`t give much thought to the kind of damage you can inflict by cupping your hands and slamming them against someone elses ears. The press picked up on this craze and started complaining quite vocally about the danger posed. This was also the start of Tango`s weird advert phase. They have gotten weirder and weirder as time has gone by, but they are all funny and interesting.

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          30.08.2000 17:22
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          I wondered why I had not seen this advert on TV for a while. I presumed they had moved on. So they banned it from our screens because of schoolboy pranks. The novelty would soon have worn off and they would soon have been up to other mischiefous things!! The ad was a good idea. It was showing that their product had the effect of hitting us with their orangy tangy flavour. To show us that the taste would suddenly hit you. In my opinion it was a truthful ad. When I drink Tango, it does just that - hit me, with the taste of course! Truthful ads are important and they need to find fun ways, not only to keep us interested in it but to actually want to go out and buy their product. I never once thought that an orange man would jump out and slap my face - he didn't need to, the product did it!

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            30.08.2000 04:49
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            Aww God! I didn't know that this advert was banned!? Well, I guess if many people were getting the slap, it was enevitable that it'd happen, particularly in the UK. I don't think people who saw it tried to emulate the action in a malicious way, just in a jokey way, though I'm sure some people did the other. I'm not entirely sure when this ad came out, but I do remember severely cracking up! It's just simple dumb fun. I bet some person on drugs came up with this. I dunno, but I don't think most people can think of promoting a soft drink by a large slap-happy bloke *chuckle*! Tango's ad team always have been excellent (though the follow-ups in the 'slappy' series got a bit boring), even the new ones (you know, that Tango speakerphone thing?). This ad indeed was a big hit (no pun intended, but maybe I'll intend it now), and I think I was in the early years of Secondary school when this came out...And yes, everyone heard of it, everyone had talked about it...And a lot of cheeks got red. But at the end of the day, it was very entertainining, and I wish it'd be unbanned, as a re-run of it again would still get me laughing! Tango have done well, and I'm sure sales of their range of drinks sky-rocketed too!

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              27.08.2000 18:13
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              Tango adverts have always been creative and a little bit different and have always seem to cause public unrest, but I believe that is the idea as they will get a load of publicty from it, and once they are banned they will get cult status, and the product they are selling like that microphone will sell more. The idea of the orange man adverts was we would see a man just stand at the bus stop, then we here the commentators say something like, "did you see that Tony." And in slow motion we see a man in orange come round tap this amn on the shoulder, who turns round and gets slapped in the face, it was quite funny if a little strange. The was also the adverts where a man screamed Tango in someones ear, this was also banned. And the newest advert has been in trouble also. But I think that tango just want to cause a little trouble. The drink isn't bad either maybe not as nice as Fanta though.

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              26.08.2000 22:31
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              Oh yes I remember this advert, The fat orange guy giving a lad a double slap on the cheeks to symbolize the taste of 'real' oranges in a can of Tango (or something). The description says it was banned but I am sure it was just withdrawn after a lad got a perforated ear drum from someone giving a slap round the ears. I remember there was a lot of this going round my school (probably every school) and I had ringing in my ears for a whole day after someone did it to me, I guess I was lucky. I am not sure the people who made the adverts could have predicted this, just one of those things and they were quick to change the ad when they found out. (to the fat bloke kissing wasn't it?) but they still came in for a lot of tabloid flack that only served to increase the awareness and reputation of the advert. I think this was almost perfect targeted advertising and must have done wonders for tango sales to teenagers like me at the time and I cant remember a soft drinks brand ever building a 'cool' image so fast. This advert wouldn't have the same impact these days but the fact it is remembered by so many people now shows the huge influence it had at the time. The management must have been very brave to go for this radical style of advert, but it paid off this time. Since then Tango ads seem to have lost the plot a bit, or maybe I am just too old to be targeted now?

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              26.08.2000 20:55

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              Where has the mad orange tango man gone, dressed like a sumo wrestler and built quite similar too. Seen charging around the highstreets shouting in peoples faces and slapping their cheeks the tango man was a great bit of advertising. Bring him back the tango man became a cult figure in the period he was on tv and who doesnt know of the catchphrase youve been tangoed which came about from his raucus behaviour. Unfortunately tango has moved away from this advertising scheme and are currently trying to get people to use a tango megaphone, no thanks bring back tango man.

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