You know when you've been Tango'd! (Tango - Orange man)

Member Name: thespurs

Product:	Tango - Orange man
Date:	20/11/04 (6394 review reads)
Rating:

Advantages: Funny, Very clear

Disadvantages: None

--Introduction--

As many of you should know, Tango is a very popular brand of carbonated drinks. They produce a number flavours including: the original orange and apple flavours as well as new flavours fruit fling, tropical and cherry. All of the flavours also come in the diet variety, for those who think that diet fizzy drinks are good for you. The brand ‘Tango’ is part of the Britvic drinks group. They also own brands such as Pepsi, Robinsons and J2O. The company has been running a series of adverts of late, to promote their orange and apple Tango flavours. They are probably among the most hilarious adverts on the television at the moment. I will explore in detail the different adverts that I have seen, within this review.


--Ideology--

The Tango brand has been in need of something of a revamp and also to try and generate more sales of the drink. Their brand has been overtaken by other rival soft drinks in the market, namely Fanta, who have had a huge regeneration and a number of new flavours have been introduced. There is now a new slogan for Tango, which reads: ‘You know when you’ve been Tango'd!’ This serves to reflect what happens in the actual adverts, something that I will enlighten you all on further into the review.


--Storyline—

The individual adverts concentrate on one flavour of the drink at a time, orange or apple. The use oranges and apples as the centre of the advert. They use a character that is mad about apples or oranges and has a mission that they want to complete. The advert for apple Tango features a man who loves apples. He fills the ground floor of his property with apples and juice and then takes up position in his cellar below. He then posts an apple to himself, stamped and addressed, which then adds to the weight of apples above. The floor then caves in and the bloke is showered in apples. He is in heaven and loving every minute of it. He’s so mad about Tango that he doesn’t care that the ceiling has caved in. The orange Tango advertisement, features people in a warehouse environment who are keen on experimenting. A man is seen strapped to an office chair with a can of compressed air attached. Ahead of him, is a barrel tipped on its side containing hundreds of oranges. The cap is then released on the compressed air tank and the bloke and the chair rocket into the oranges. It is great advert, very simple but very funny.

--Commentary--

There aren’t any soundtracks or background music for these adverts, but there is a commentator who adds to the humour and atmosphere of the occasion. The very deep and male voice, builds up the sense of tension and really leads you in well to the event that eventually unfolds. The words are very basic but very effective. The exact events leading up to the main event are carefully described and it makes for hilarious viewing.


--Effectiveness--

The advertisement in my view is very effective. It has certainly made me much more aware of Tango as a brand and has influenced what I buy from the vending machine at school. They have used a very basic idea, which when performed and acted in the way it is, has a great effect. The adverts are both funny and entertaining. There is never point at which you will tire of watching it and nothing will stop you from laughing your head off every time you see it. The advert is certainly one that it is talked about at school and in my family, it is on par with the Fosters and Carling adverts.


--Conclusion--

I would say that the Tango brand will certainly benefit from this set of adverts. The initial outlay for having these adverts produced and broadcast will be quickly recouped in the increased level of sales that they begin to achieve. If you do ever see this advert on the television, you will not be disappointed. Please give me feedback if you have seen it and tell me what you think.


--Tango Adverts--


Visit: www.visit4info.com/details.cfm?adid=10310 for the Orange Tango advert that I have mentioned. However, in this case the man misses the barrel of oranges!

Visit: www.framestore-cfc.com/commercials/blackcurrant_ta ngo/pop_stgeorge. This is an absolutely hillarious Tango advert so go and check it out.

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