You've been Tangoed! (Tango - Orange man)

Member Name: flyingpenguin

Product:	Tango - Orange man
Date:	11/07/02 (88 review reads)
Rating:

Advantages: Memorable campaign, became a cult figure

Disadvantages: So annoying!

So back in 1991 Tango thought the best way to advertise their drink was to get a man painted orange to slap another man around the face, after he had drank Tango. Enter the now commonplace catchphrase: "You know when you've been Tangoed." After much outrage due to the violence (kiddies on playgrounds were now trying to be this odd orange man, and were going around slapping each other) it was replaced by the orange man kissing the Tango drinker. This was meant to represent the taste of Tango as it "hits" you...

What exactly was it a nation of fizzy drink lovers liked about this advert to make it the 3rd best advert of all time according to a poll in 2000 by Channel 4 and The Sunday Times?

Well, mildly amusing at the time, the orange man became an icon among children and adults alike. At one point, Tango offered rubber orange man dolls. When Halloween came around, kids would paint themselves orange and run around yelling "you've been Tangoed!" whilst hitting people on the heads - and adults would laugh and think this was cute! He became a cult figure for the nineties, and Tango had a well talked about campaign.

Today though, I must say I'm glad he is currently in retirement and Tango have moved on - he was popular at the time, yet ridiculous and not the kind of image you really want your children (or friends) replicating. The nation have been Tangoed, it's now time to move on.

Summary: Better left in the past