Lets see that again in slow motion charly... (Tango - Orange man)

Member Name: froze

Product:	Tango - Orange man
Date:	26/08/00 (508 review reads)
Rating:

Advantages: such an impact

Disadvantages: copy-cat abuse

Oh yes I remember this advert, The fat orange guy giving a lad a double slap on the cheeks to symbolize the taste of 'real' oranges in a can of Tango (or something).

The description says it was banned but I am sure it was just withdrawn after a lad got a perforated ear drum from someone giving a slap round the ears. I remember there was a lot of this going round my school (probably every school) and I had ringing in my ears for a whole day after someone did it to me, I guess I was lucky.
I am not sure the people who made the adverts could have predicted this, just one of those things and they were quick to change the ad when they found out. (to the fat bloke kissing wasn't it?) but they still came in for a lot of tabloid flack that only served to increase the awareness and reputation of the advert.

I think this was almost perfect targeted advertising and must have done wonders for tango sales to teenagers like me at the time and I cant remember a soft drinks brand ever building a 'cool' image so fast. This advert wouldn't have the same impact these days but the fact it is remembered by so many people now shows the huge influence it had at the time. The management must have been very brave to go for this radical style of advert, but it paid off this time.

Since then Tango ads seem to have lost the plot a bit, or maybe I am just too old to be targeted now?

Summary: