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From mega-bestselling author and sales dynamo Zig Ziglar comes his comprehensive gudie to the art of closing the sale, available for the first time on CD. Master motivator and super salesman Zig Ziglar presents the one immutable truth of the sales game: great salespeople are made, not born! In this classic guide, Ziglar proves that successful sales are the end result of study and observation, rather than a salesperson's inborn talent. Now anyone can perfect their selling skills and reinvent themselves from having mere competence to winning the Sales person of the Year award in five simple steps: Prospecting: identifying who can and will buy Presenting: knowing the product and showing it effectively Closing: winning the sale Follow-up: maintaining the customer contact Positive Self-image: the foundation for success in selling Whether they're just starting out of have been in the field for many years, 5 STEPS TO SUCCESSFUL SELLING will make every listener a better salesperson!