I've often been frustrated with my semi-permanent hair colour not lasting as long as I wanted it to, and with so many so-called 'brunette' shampoos available, I've found this is the only one that delays the fade enough to make a real difference. I'm afflicted with that awful boring mousey coloured hair, so tend to dye it chocolate brown - to avoid roots I use a semi-permanent colour which doesn't tend to last long, so I find this is a really cost-effective way to hold off the need for another trip to the salon. ==Application== The first thing you notice about this shampoo is the gorgeous smell courtesy of the cherry bark in the ...  Read the complete review

My hair is naturally very dry and very thick, and is so straight it looks as if I’ve run the iron through it! I have tried many different types of shampoo and conditioners for dry hair, including some very expensive brands from my hairdresser’s. I find that they leave my hair feeling ‘dirty’ though, as if there is a layer of grease covering my hair. Not very nice! I had seen Aveda on QVC (yes, OK, I admit it, I do watch QVC!) and thought how good the products looked. However, I had never ordered from QVC before and was not about to start (I didn’t want the postman knowing I watch QVC!), so instead I went to my local House of Fraser ...  Read the complete review

Black malva is one of the Aveda Pure Plant Shampoo range. When you open the bottle the most heavenly scent reminiscant of Cherry Almond wafts up with a wake up call. This product is seriously packed with organic herbs. A little of this shampoo goes a long way. A blob the same size as a 10P coin will suffuce. However, don't be alarmed by the colour, it is like the depths of the darkest mine you could think of but it doesn't stain the hands. This shampoo doesn't colour the hair, it acts as a light reflector. It will elimate brassy,red or blue tones from Dark Brown or Black hair leaving a shine that is second to none and a pure natural ...  Read the complete review