Madder Root Shampoo (Aveda Pure Plant Shampoo)

Member Name: kimgraham

Product:	Aveda Pure Plant Shampoo
Date:	11/12/01 (996 review reads)
Rating:

Advantages: natural ingredients, improves lustre of hair, brings out highlights

Disadvantages: price, limited availability

I first encountered Aveda hair products a few years ago when I could not work full time due to ill health and developed an addiction for QVC the shopping channel.

The nice thing about QVC is that they give you tons of information on the products.After an hour with Alison Young (the QVC beauty expert) it became obvious that my daughters and I had been depriving ourselves all these years. We must immediately try these products!

We waited for our first parcel with bated breath. We had ordered a trial pack of the Aveda Colour shampoos.There are five of them in the range. Blue Malva (supposed to be the business for grey or blonde hair),Camomile, which is also for blonde hair but gives slightly different tones, Clove , for brunettes, to give honey tones, Black malva which is for affro-carribbean hair or very dark hair and Madder Root which brings out the red tones in your hair.

I am going to tell you about Madder Root, which is my personal favourite.

Firstly, I like the ethos of this company which uses natural ingredients and no petrochemicals. Petrochemicals, apart from anything else, leave a build up on your hair which strips and dulls it.

The shampoo comes in an attractive beige bottle and in three sizes; 250ml,
500 mls and 1 litre. I would suggest that if you buy the one litre size (which lasts me about six months) that you buy a pump dispenser to go with it. It will set you back about 99p and I think they should throw one in, but they don't so you need to just grit your teeth and hand over the dosh! It is a one off purchas though, mine has lasted for four years!

So, more about the shampoo:
The ingredient list is lengthy and to most of us, meaningless! I will list only the main ingredients below; this in the assumption that the ingredients were listed in priority order!

Red Clover
Aloe
Almond and cherry bark
Ammonium lauryl sulphate
Lau
ramide DEA
Cocamidopropyl hydroxysultaine

Now, how many of you are any the wiser? If you are then you are a better man or woman than me!!

Aveda say that this is not a colouring shampoo but it is a colour enhancer. I will tell you that the difference it makes to my hair colour is very marked. They also do a matching conditioner which does put colour in.

This is a vegetable colour and is totally natural. The shampoo is a lovely consistency and is an amber colour, not ever so thick.Don't expect masses of frothy lather. If you try too hard you will get through the bottle far too quickly. Remember,this is concentrated and a premium product- none of your cheap supermarket own brand, so it isn't especially cheap. Yes, yes, I will get on to the prices in a minute!

It has a pleasant smell which is a bit herby.It rinses out easily and leaves no residue. It is so mild and conditioning that you can get away without conditioner if you wish.

The first time I used it I was staggered at the difference it made. I have curly hair, loose curls not toilet brush, and it tends to be very dry. It immediately had a wonderful shine and colour. It was soft and easy to style as well.This can sometimes be a problem with other products!It also had a really pronounced auburn sheen- lovely! My girls were similarly pleased with the other colours which they tried.We have used the products ever since, although not exclusively. I can always tell an immediate improvement whenever I go back to it. It is just great and I cannot recommend it highly enough.

Now, if you want to give it a go where can you obtain it?

Normally, QVC is an option and they sometimes have it as a Today's Special Value. I have just been to the website to check the price and the only Aveda product they have today is the "Aveda Colour Starter System". This is a good way to try the product and see if you like it. For £16.36 + p&p you get:

1 wide tooth comb
50ml hair detoxifier (a shampoo which removes styling products and chlorine- especially good before using dye)
50 ml Firmata hair spray
50 ml colour shampoo of your choice

You can also buy Aveda products in Debenhams.They sometimes do good deals as well. I also discovered it on Lookfantastic. Without the member discount it is :
£7 for 250 ml
£20 for a litre.

Here is the web address: www.lookfantastic.co.uk

Here's hoping to see loads of pics on profile pages with lovely glossy hair!

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