Johnson's baby lotion is one of those products you associate with newborn babies. Just flipping up the cap and taking a sniff of the cream inside the bottle fills you with feel good associations of little fingers and toes and joyful giggles.
It is an absolute must for any baby's cupboard and in many ways barely needs reviewing, so well established is it in the mother and baby psyche. And yet it is probably worth looking at just how effective this baby lotion is in moisturising skin as that is what it is geared at, as well as raising a smile.

The Product
Johnson's baby lotion comes in a powder pink bottle. The overall effect of the packaging is simplicity as it has the Johnson's logo at the top, followed by the words 'baby lotion' in lower case underneath. In the centre of the front label is a clinically proven mildness emblem with the words 'rediscover baby softness' underneath, followed by the Johnson and Johnson brand name at the very bottom.
If you turn the bottle around there is further information about the product. The slant taken in the blurb on the back is encouraging the user to rediscover this baby lotion which has been used by mothers both on their baby's and their own skin for generations. It continues 'the creamy formula has our unmistakable baby fresh smell and is clinically proven mild for moisturising and cleansing baby's delicate skin."
This bottle also includes the "original Johnson's baby softness trusted by mums for over 100 years", it continues.
To use, apply directly onto skin to perfectly moisturise or apply on cotton wool to effectively remove oily substances that water alone cannot.

My experience
The baby lotion, when you squeeze it out of the bottle, is creamy in consistency but just thin enough to be able to rub over your baby's skin with ease. This is what you want as you do not want to have to spend to much time rubbing the cream in as a baby can get fractious.
The smell, as I have already stated, is that archetypal baby smell - a mixture of talcum powder and floral notes. It is a warm and comforting smell and I associate it with security. I guess my own mum must have used this cream on me. That is what is so nice about it, the images of all those mums over several generations who will all have been rubbing this baby lotion onto their babies and onto themselves. It is like you are part of history even using a bottle of this and I think it is important to continue this usage on as so many big brand names seem to be disappearing or being merged with others these days. Johnson's is one to protect.
My daughter seems to really enjoy this cream being applied to her skin. It has quite a cooling effect and must feel nice after coming out of a warm bath. I think the smell combined with a little massage is also calming for her as she comes up to bedtime.
The after effects of the cream are obviously that she smells wonderful but also her skin does always look and feel healthy and smooth.
She has never had a negative reaction to this cream in way of rashes or spots in over 12 months of using it.
The only thing I would point out is while this is a good day-to-day moisturiser you may find you need something with a little more intensity to help ease any really significant areas of dry skin. Recently my daughter has developed dry elbows and knees and just using Johnson's baby lotion on her skin has not been enough. We have had to top these areas up with a bit of a more heavy duty moisturiser.
I have used this lotion on my own skin and I have also found very satisfactory results on just how soft and smooth it leaves my skin feeling.
I have not tried using the product as a cleanser on my baby's skin as I tend to use baby wipes to clean her up if she gets particularly messy but it is good to know that facility is there should I choose to use it.

My conclusion
Mothers have been using Johnson's baby lotion on their baby's skin for generations and there is a reason for this. It not only moisturises but is a lovely indulgent and feel good product which actually goes as far as to help the bonding process between mother and child. Who wouldn't want to cuddle their baby close when they smell of this lotion. It is worth purchasing a bottle to keep the tradition going but keep a more intense moisturiser to hand if your child should develop any more severe patches of dry skin as Johnson's baby lotion won't help there.