Pampers Are Not The Only Nappies You Know! (Pampers)

Member Name: jusophine

Product:	Pampers
Date:	01/02/01 (48 review reads)
Rating:

Advantages: Money off vouchers, good customer relations.

Disadvantages: Premium brand, others can be cheaper and better.

New improved opinion 21/3/01

Pampers place themselves in an ideal position to court your custom. No matter where you shop, you will always find a range of Pampers nappies on the shelf. Pampers is a world wide company, and their nappies can also be bought when your on your holidays abroad.

Pampers considerate efforts to dominate the disposable nappy market start before you even have your baby. Most hospitals in this country give out 'Bounty packs' to new mums and mums to be. These always have free samples of Pampers in them, in an attempt to win over your custom.

Then there are the vouchers for money off Pampers products that start to come through your letter box on a regular basis. The effect? You feel obliged to use them because you believe you will be spending money.

What effect does this have on you the consumer ? You may begin to feel that Pampers, being the most marketed brand, must be the best on the market, because they have the money to advertise so extensibly. Secondly, you may feel a certain loyalty towards the manufacturer for being kind enough to send you money off tokens.

Now I don't believe that the company just try to get your loyalty to their product, without ensuring their nappies do the job they are supposed to do, after all, mum to mums word of mouth, as well as consumer opinion sites, such as Dooyoo, would soon spread the message that the product was no good.

I know for a fact that the company carry out detailed market research, of which I recently took part. I was sent 2 weeks supply of disposable nappies without supposedly knowing the brand. Of course Pampers appearance is quite distinctive, and I realised straight away that they were Pampers Premiums.

After a couple of weeks, I recieved a phone call from a nominated market research company. The questions I was asked were more detailed than you could ever imagine possible when discussing nappies. Because of this, I hav
e had to focus on any pros and cons in great detail.

Using these nappies was not a new experience, I like many, fell for the offer of money off voucher opportunities, and have used Pampers with both babies. I have also used Huggies, as well as Tesco, Sainsburys and Boots own brands. What I have concluded, is that there really isn't much difference between any of these brands of nappies, and much of it comes down to personal preference.

My current favourite are Huggies, because I like the extra long velcro fastening system, and find their elasticated legs prevent most spillages. However, I may buy Boots own one week if I have enough points on my Boots card to get money off(or get them for free, as I did one week when I had sufficient points). Another week I may go for Tescos or Sainsburys if they have a good offer on. I certainly wouldn't buy Pampers premiums( having used them in the research study), I found very little difference between these and their normal range. I certainly don't have money to waste just because I think my little darlings should have the 'best'.

You may find that one brand fits your child better than the next during various stages of their development. I find Pampers Junior a fairly poor fir on my toddler. They leak urine at the front overnight, and are often tight to do up. It's worth mentioning that the market research I did for Pampers had to be on a new baby between 3-6 kg. This to me would suggest that the company values the opinions of new mums, and if they can gain there loyalty, then that mum will always buy their brand.

In conclusion, I would say, if you like Pampers nappies, great. Use what suites you and your baby best. However, don't ignore other brands, they will often be just as good if not better, and could well save you money.

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