I used this loads when my baby was small. It's great for those times that you don't want to use a buggy. I Found it particularly useful when going for walks on the beach/country walks and for baby sales when you cannot take your buggy or you just need to use both hands! I also found it useful if my baby was having a 'clingy' day when then just want to be carried around. For every day shopping then you'll still need a buggy and this isn't an alternative to a buggy but it is very useful. I found that as my baby got heavier then it wasn't so easy for me to use so I let DH carry the baby instead - cute! What was really good is the fact you can carry your baby facing you when they are very small and then face them outwards as they get older and start to take an interest in the world around them.