It was quite recently that my husband and I began buying toys from the Happyland range at the Early Learning Centre for our son who is 21 months old. We admittedly buy far too many toys as there is always something that takes our eye when out shopping or that ties in with our son's latest interests. At present he adores play sets and anything that encourages role play and imaginative play is of course a great benefit. With the sheer volume of toys that he already owns however, storage is a must and this is something that we now look out for before making a purchase. What originally attracted us to the Happyland range of toys at the Early Learning ...  Read the complete review

Happy Land is a sweet little world created by the Early Learning Centre, which helps children, build their imagination, using all the different characters Happy Land has to offer. The Happy Land series also includes buildings and vehicles as well as people. For Christmas this year I brought my little boy Happy Land ready to play village which cost £60 and included; a cottage, a doctors surgery, a farmers market, a café, phone box,, some vehicles, lots of people and some animals. I decided to buy the Happy Land Storage Box and Play mat to store all the Happy Land in. the Box / Play mat cost £20 from the Early Learning Centre. The mat ...  Read the complete review

This playmat/storage box is part of the Happyland playset range from the Early Learning Centre, Early Learning Centre departments within Mothercare, online via either store and second hand from Ebay. The playset series includes a school house, post office, farm, cottage, church and airport, police station and fire station, all of which have electronic sound effects. There are also smaller add ons for the playsets, including world people, a village family set and emergency vehicles. This is a review of the storage box that can be purchased separately from the playsets. The storage box, which has a separate lid, unzips at each corner to unfold out ...  Read the complete review

My daughter was bought this playmat for Christmas, and I have to say that it is wonderfully practical as a storage box, but also really ties her whole happyland collection together nicely- giving the buildings a real sense of being a little town. The mat is soft, easily wipeable, and contains a map of a town with roads, park, and street names, as well as things like parking spaces. You can sit the various happyland buildings around the mat in whichever configuration you fancy, and set up a proper little town. After playing you can simply zip the mat at each corner into a storage box, and tidy the toys away- perfect for teaching children to tidy their ...  Read the complete review

My daughter was bought this last Christmas and she still uses it every day. With a price tag of £22 I initially thought that this was a waste of money but I was completely wrong. This item has been a godsend. It is much cheaper than some toy boxes and also around the same price as most play mats so since this does both jobs it is well worth the money. My niece was bought a cheaper store brand version of this box that was half the price however by Christmas dinner two of the zips had already come off so it is well worth paying more for the original version. The box is very pretty and you can also get other designs for both boys and girls. It is ...  Read the complete review