When I was wondering what to review next I realised that my 5 year old was playing with this and considering she has had it since she was just shy of 1 years old I think it deserves a review! We chose this toy over 4 years ago and didn't realise it would still be very much loved now. I did see it as more of a baby toy but it is definitely proving to be a toy which has lasted much longer than that. Early Learning Centre We bought it from The Early Learning Centre. When Millie was a baby we often went in this shop because their toys and games seem to be really good quality and quite imaginative too. Often, the prices in this shop are very reasonable ...  Read the complete review

My Little man received the ELC My First Shop for his first birthday back in August, but as he got so much we only got it out for him towards the end of the year, and it is only in the last few months he has shown any interest in it. Like all the My First Toys, it is a chunky sturdy toy, and uses the same Lime Green, Blue and Yellow shades as the Music Centre we got him for Christmas - I'm not sure if the familiar colours was what got him interested in both toys at the same time The shop is a till shaped toy - It has 4 chunky numbered buttons on the front which each make a different sound when pressed, and lights up the corresponding number on the display ...  Read the complete review

My daughter was bought this last Christmas and it has given her hours of fun over the last year. Like the majority of Early Learning Centre products it is ideal for little hands. Advertised for twelve months plus, I would have to agree with the recommended age since my daughter had just turned one when she received this and she loved it. It's only now that she is about to turn two that she has started to get bored with it's simplicity. The shop has numerous buttons that your child can push, turn and roll each with their own unique noise. The till can be quite loud however there is a quieter sound setting underneath the till. When you press the number buttons ...  Read the complete review

We were giving this from friends when their children had out grown it. They had, had many hours of fun with it but it still looked new. My littlest son is a bit too small for it at the moment but my 2 year old loves it. Although at 2 he does seem to get quite bored of it quickly and moves onto one of his more advanced toys. As you always except from elc it is well made from chunky plastic and is lovely and brightly coloured. It is shaped as a blue chunky till with a conveyer belt on one side which can be moved along with a yellow wheel at the end of the belt. And scales on the other side which makes the arrow move and makes a noise. On the scales the ball ...  Read the complete review

Become a shopkeeper with this fun shop from The Early Learning Centre. Babies love pressing buttons and turning dials and this shop allows them to do all these things and make noises wile they're at it.  This is basically a cash register with a conveyor belt and a weighing machine on the side too so it looks just like a till at a supermarket. The shop is quite big and chunky but that makes it perfect for very young children who like toys like this. The Early Learning Centre say it is suitable from 12 months + and I would agree with that. On the front of the register and four big buttons with a 1, 2, 3 and 4 on them. When you press these buttons they make a ...  Read the complete review