Play dough has been a firm favorite for generations. Whether it's bought (as is often the case these days) or home made (using the cooked or uncooked method), it's a great fun activity that's not too messy but that will entrance children of all ages (to a point). It's creative, it's sensory and it's fun. "Soft Stuff" is Early Learning Centre's version of Play Dough. It's a re-useable modeling dough that comes in a variety of bright colours. In terms of consistency it's a bit softer than plasticine and yields well to the touch. As your hands warm the dough it softens so that it's easy to mould and roll out as your activity ...  Read the complete review

My children love this product. And would sit for hours with it if they could. However, it goes so hard so quickly they couldn't play with it for very long. My son can make all sorts of things out of it and he had the set which is a food maker. He loved the idea of making burgers and buns and the salad to go in them. My daughter loved the idea of eating them too but I didn't as it was very difficult to get off of her teeth once she had chewed it. I don't like this stuff myself as it goes hard and you find bits all over the place for days after they have played with it. It can get trodden into the carpet (then difficult to get out) ...  Read the complete review

I bought the ELC soft stuff (it's thier own play dough brand) for my daughter 18 months ago. It has just been replaced, with good care it can last for ages. This soft stuff comes in a variety of colours most of which are BRIGHT! You can either get it in individual cartons in a set of 3 or in a big bucket which gives you quite a few different tubes of the stuff. I have opted to buy it in the cartons as these are definetly airtight and really do store it well. The ELC also do arrange of cutters eg family's, cars and farmyaard animals. You could always use your own pastry cutters if they were not too sharp. They also do a really great machine which ...  Read the complete review

This is a review for ELC Soft Stuff and the Soft Stuff bumper activity jar. We recently cashed my daughters penny jar and told her she could buy something with her hard saved cash so she decided on the ELC soft stuff bumper activity jar £8 (normally £10) and Doh tubs bright colours £3 (normally £4) Now she is a big fan of Play Doh and having had the rainbow box of play doh for about 9 months it was just about giving up and gone all dry. The bumper box is great value you get 6 lumps of doh in 3 different colours and lots of different tools, rollers stamps and cutters in the box. The problem I have found being the roller as it ...  Read the complete review

We bought a few different packs of this at Christmas for our 2 year old. You can buy sets with tools and dough included, boxes of tools, or packs of dough on their own. The bumper activity jar which comes with a variety of different tools including moulds, rolling pin, pattern rollers, 'knife', extruder with a variety of shapes, cutters etc. We also bought the hairdresser kit with growing hair, scissors, hairdryer and other tools. Both sets came with dough. The dough comes in a good range of colours. The big negative about soft stuff is that dough in most of the sets comes in plastic tear off packaging, so there is nowhere to store it ...  Read the complete review